YouTube Marketing Course in Greater Noida (Alpha 1)
Channel growth, SEO for video and monetisation strategy for creators and brands. 36 modules covering YouTube SEO, thumbnails and CTR, Shorts, ad revenue and analytics, finishing with a capstone channel project.
What is the YouTube Marketing course?
The YouTube Marketing course at Skill Training Institute, Alpha 1, Greater Noida is a 2-month program with 36 modules in 7 phases. You learn channel strategy and video production, master YouTube SEO, thumbnails and CTR, grow with Shorts and analytics, understand ad revenue and monetisation, and finish with a capstone channel project for your portfolio.
Last updated:
What's inside the course
Built around one goal: a channel that grows and earns.
- Channel strategy, niche selection and branding
- Scripting, shooting and editing for retention
- YouTube SEO: keywords, titles, descriptions and chapters
- Thumbnail design and CTR testing
- Shorts strategy and repurposing long videos
- YouTube Analytics, retention and optimisation routines
- Ad revenue, memberships, Shopping and brand deals
- Copyright, policies and channel safety
- YouTube Ads and business use of video
Full syllabus: 36 modules, 7 phases
Every module has its own focus. Filter or search.
Phase 1: YouTube Foundations & Channel Strategy Modules 1–5, Week 1
How YouTube Works: Algorithm, Discovery & Metrics Strategy & setup
Understand how videos get found before you make them.
- Home, Suggested, Search and Shorts feed
- How viewer satisfaction shapes recommendations
- Impressions, CTR, watch time and retention
- Long-form, Shorts and live: how each is distributed
- Myths about the algorithm
Niche, Audience & Channel Positioning Strategy & setup
Decide who the channel is for and why they should subscribe.
- Choosing a niche by interest, demand and skill
- Audience personas and viewer problems
- Channel promise and unique angle
- Positioning for creators vs brands
- Long-term channel goals
Channel Setup, Branding & YouTube Studio Strategy & setup
Set up a professional channel correctly from day one.
- Account, brand account and handle
- Logo, banner, about section and links
- Channel trailer and homepage layout
- YouTube Studio dashboard and settings
- Upload defaults and permissions
Content Strategy, Pillars & Calendar Strategy & setup
Plan what to publish, how often and in which format.
- Content pillars and series
- Mix of long-form, Shorts and live
- Publishing frequency and batching
- 30-day content calendar
- Repeatable video formats
Competitor & Trend Research Strategy & setup
Find gaps and proven ideas in your niche.
- Analysing top channels in a niche
- Finding outlier videos
- Google Trends and YouTube search suggestions
- vidIQ and TubeBuddy basics
- Building an idea bank
Phase 2: Planning, Scripting & Production Modules 6–11, Weeks 1 to 2
Video Idea Validation Video production
Pick ideas viewers are actually looking for.
- Demand vs competition check
- Title-first idea development
- Search-led vs browse-led ideas
- Idea scoring sheet
- Using AI tools for ideation and checking the output
Scripting & Hooks Video production
Write videos that hold attention from the first seconds.
- Hook, promise and payoff structure
- Opening the first 30 seconds
- Storytelling and pacing
- Placing calls to action
- Script templates for common video types
Shooting Basics: Camera, Audio & Lighting Video production
Get clean video and sound with simple equipment.
- Phone vs camera setups
- Why audio matters most
- Natural and low-cost lighting
- Framing, backgrounds and B-roll
- Shot lists and shoot-day checklist
Editing for Retention Video production
Edit so viewers keep watching.
- CapCut, DaVinci Resolve or Premiere Pro basics
- Cuts, pacing and pattern interrupts
- Captions, music and sound design
- Colour and export settings
- Editing workflow and templates
Faceless, Screen-Recording & AI-Assisted Workflows Video production
Produce videos without being on camera.
- Screen recording and slide-based videos
- Voice-over workflows
- Stock footage and licensing basics
- AI tools for scripts, voice and visuals
- YouTube's disclosure rules for altered or synthetic content
Live Streams, Premieres & Podcasts Video production
Use live formats to build a loyal audience.
- Live stream setup with OBS Studio
- Premieres and scheduling
- Live chat moderation
- Video podcasts on YouTube
- Turning live content into clips
Phase 3: YouTube SEO, Thumbnails & Discovery Modules 12–18, Weeks 3 to 4
YouTube SEO Fundamentals YouTube SEO & CTR
Learn how YouTube search ranks videos.
- How YouTube search differs from Google search
- Ranking signals: relevance and viewer response
- Search intent for video
- On-page vs off-page video SEO
- A repeatable SEO checklist per video
Keyword Research for YouTube YouTube SEO & CTR
Find topics people search for and can rank for.
- Autocomplete and related searches
- Keyword tools and search volume estimates
- Long-tail and question keywords
- Difficulty and competition analysis
- Keyword-to-video-idea mapping
Titles, Descriptions, Tags & Chapters YouTube SEO & CTR
Package every video for search and clicks.
- Title formulas that balance SEO and curiosity
- Description structure and links
- Hashtags and the role of tags
- Chapters and key moments
- Pinned comments
Thumbnails & CTR Optimisation YouTube SEO & CTR
Design thumbnails that earn the click.
- Thumbnail psychology and layout
- Designing in Canva, Photoshop or Figma
- Text, faces, colour and contrast
- Testing thumbnails and titles, including Test & Compare where available
- Balancing CTR with watch time
Playlists, End Screens, Cards & Session Time YouTube SEO & CTR
Keep viewers watching more of your videos.
- Playlist strategy and series
- End screens and cards
- Watch-next flow between videos
- Channel sections and homepage
- Increasing session time
Captions, Translations & Multi-Language Reach YouTube SEO & CTR
Reach viewers across languages and regions.
- Subtitles and closed captions
- Translating titles and descriptions
- Multi-language audio where available
- Hindi and English channel strategy
- Regional audience targeting
Video SEO on Google Search & Websites YouTube SEO & CTR
Get video traffic beyond the YouTube app.
- How videos appear in Google results
- Embedding videos on websites
- Video schema basics
- Sharing and link-building for videos
- Blog and video content together
Phase 4: Shorts, Engagement & Growth Modules 19–23, Weeks 4 to 5
YouTube Shorts Strategy Shorts & growth
Use Shorts to reach new viewers.
- How the Shorts feed works
- Hooks, loops and length
- Shorts topics and formats
- Shorts vs long-form goals
- Shorts to long-form funnel
Shorts Production & Repurposing Shorts & growth
Make more Shorts from less effort.
- Cutting Shorts from long videos
- Vertical framing and captions
- Batch production workflow
- Trends and remixing, with copyright care
- Posting schedule and testing
Audience Retention & Engagement Shorts & growth
Give viewers reasons to stay and return.
- Comments and replies strategy
- Community posts and polls
- Subscribe and notification prompts
- Encouraging repeat viewing
- Building a returning audience
Collaborations, Cross-Promotion & Growth Loops Shorts & growth
Bring viewers in from outside YouTube.
- Creator collaborations
- Promotion on Instagram, LinkedIn and WhatsApp
- Email and website traffic
- Communities and forums, with platform rules in mind
- Building repeatable growth loops
Community Management & Reputation Shorts & growth
Handle comments, spam and negativity professionally.
- Comment moderation tools
- Responding to criticism
- Spam and scam comments
- Community guidelines
- Brand voice in replies
Phase 5: Analytics & Optimisation Modules 24–27, Weeks 5 to 6
YouTube Analytics: Reach, Engagement & Audience Analytics
Read the numbers that matter.
- Overview, Content, Audience and Revenue tabs
- Impressions and impressions CTR
- Views, watch time and unique viewers
- Audience demographics and returning viewers
- Reading trends, not single-video spikes
Retention, Traffic Sources & Diagnostics Analytics
Find out why a video worked or did not.
- Audience retention graph
- Traffic sources: Browse, Suggested, Search, Shorts
- Drop-off points and fixes
- Comparing videos and formats
- Diagnosing low CTR vs low retention
Testing, Channel Audits & Optimisation Workflows Analytics
Improve the channel with a weekly routine.
- Channel audit framework
- Title and thumbnail testing plan
- Updating older videos
- Weekly and monthly review routine
- Content scoring sheet
KPIs, Reporting & Dashboards Analytics
Report results to clients or your team.
- Choosing KPIs by channel goal
- Looker Studio and Google Sheets reports
- Monthly report template
- Setting benchmarks
- Presenting insights and next steps
Phase 6: Monetisation, Ad Revenue & Channel Safety Modules 28–32, Weeks 6 to 7
YouTube Partner Program & Monetisation Setup Monetisation & ads
Understand how monetisation works and what it requires.
- YouTube Partner Program overview and eligibility, which YouTube updates from time to time
- AdSense linking and payments
- Monetisation settings and ad placements
- Reused content and originality policies
- Common monetisation rejections
Ad Revenue: Formats, RPM & CPM Monetisation & ads
Understand what drives earnings per view.
- Ad formats on YouTube
- CPM, RPM and playbacks explained
- Factors that change ad revenue
- Shorts revenue and YouTube Premium revenue
- Forecasting revenue without guarantees
Memberships, Super Chat, Super Thanks & Shopping Monetisation & ads
Add revenue streams beyond ads.
- Channel memberships and perks
- Super Chat, Super Thanks and Super Stickers
- YouTube Shopping and affiliate links
- Selling your own products or services
- Eligibility varies, so check current requirements
Copyright, Content ID, Policies & Channel Safety Monetisation & ads
Protect the channel and its income.
- Copyright claims vs strikes
- Content ID and fair use awareness, not legal advice
- Community Guidelines and advertiser-friendly content
- Music and asset licensing
- Recovering from claims and reviews
YouTube Ads for Brands: Video Campaigns & Promotion Monetisation & ads
Use paid promotion to reach the right viewers.
- Video ad formats
- Google Ads video campaign basics
- Targeting audiences and topics
- Budgets and bidding basics
- Measuring views, engagement and conversions
Phase 7: Brands, Business & Career Modules 33–36, Weeks 7 to 8
YouTube for Brands & Businesses Brands & career
Use video to support marketing and sales.
- Brand channel strategy
- Funnel: awareness, consideration, conversion
- Product, explainer and testimonial videos
- Lead generation from YouTube
- Measuring business impact
Sponsorships, Brand Deals & Media Kits Brands & career
Work with brands professionally.
- Building a media kit
- Finding and pitching brands
- Deliverables and pricing basics
- Contracts and disclosure of paid promotions
- Managing sponsor relationships
Freelancing, Agency Workflow & Client Reporting Brands & career
Offer YouTube services to clients.
- Services: channel management, SEO, thumbnails, editing
- Client onboarding and audits
- Proposals and packages
- Workflow and handover
- Client reporting and retention
Capstone Channel Project & Portfolio Brands & career
Apply everything to a real channel.
- Channel strategy and 30-day plan
- Published videos and Shorts
- SEO, thumbnails and analytics review
- Monetisation or business plan
- Portfolio and final presentation
YouTube features, policies and eligibility rules change often, so we teach the current versions. We do not promise views, subscribers or income. Phase timing is indicative.
Tools you will use
Taught hands-on inside project work.
YouTube platform
- YouTube Studio
- YouTube Analytics
- YouTube Shorts
- YouTube Live
Research & SEO
- Google Trends
- vidIQ
- TubeBuddy
- YouTube search suggestions
Editing & recording
- CapCut
- DaVinci Resolve
- Adobe Premiere Pro
- OBS Studio
- Audacity
Thumbnails & design
- Canva
- Photoshop
- Figma
AI assistants
- ChatGPT
- Gemini
Reporting & ads
- Looker Studio
- Google Sheets
- Google Ads (video campaigns)
Hands-on projects
The capstone takes a channel from strategy to a 30-day publishing plan.
- Niche and channel strategy document
- Fully branded channel setup
- Three scripted, shot and edited videos
- Keyword research sheet with title options
- Thumbnail set with a testing plan
- Shorts pack cut from a long video
- Analytics audit and retention report
- Monetisation or revenue plan
- Brand pitch and media kit
- Capstone: 30-day channel plan with published content
Who is this course for?
Creators, brands and marketers.
| If you are | You will |
|---|---|
| Aspiring YouTubers & creators | A structured path from niche choice to publishing, SEO and monetisation. |
| Freshers & graduates | Build a portfolio of real channel work for video marketing roles. |
| Business owners & brands | Use YouTube for awareness, leads and customer education. |
| Digital marketers | Add YouTube SEO, Shorts and video analytics to your skills. |
| Freelancers & agency starters | Offer channel management, SEO, thumbnails and reporting to clients. |
| Educators & coaches | Turn your knowledge into a channel with a clear growth plan. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- YouTube Channel Manager
- YouTube SEO Specialist
- Video Content Strategist
- Content Creator
- Video Editor & Thumbnail Designer
- Social Media Manager (video)
- Freelance YouTube Consultant
YouTube Marketing vs other courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| YouTube Marketing (this course) | 2 months | Channel growth, video SEO, thumbnails and CTR, Shorts, analytics and monetisation: 36 modules |
| ChatGPT & AI Tools Mastery | 2 months | Daily-work AI skills: prompting, AI writing and design tools, automation basics: 24 modules |
| Performance Marketing | 3 months | Paid ads on Google, Meta and other platforms with funnels, tracking and ROAS: 46 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations: 150 modules |
What is included
Everything in one program.
- 36 modules in 7 phases
- 7 YouTube SEO, thumbnail and discovery modules
- Shorts, growth and community modules
- 4 analytics and optimisation modules
- 5 monetisation, ad revenue and channel safety modules
- Capstone channel project
- Portfolio, freelancing and brand-deal preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the YouTube Marketing course.
What is the YouTube Marketing course?
It is a 2-month program at Skill Training Institute, Alpha 1, Greater Noida with 36 modules in 7 phases. It covers channel growth, YouTube SEO, thumbnails and CTR, Shorts, analytics and monetisation strategy for creators and brands.
Do I need my own channel or expensive equipment?
No. You can start with a phone and a free editing app. We show you how to set up a channel in Phase 1, and the production modules cover low-cost camera, audio and lighting.
What will I learn about YouTube SEO?
How YouTube search works, keyword research, titles, descriptions, tags, chapters, captions, playlists and end screens, plus how videos appear in Google Search. Phase 3 has 7 modules on SEO, thumbnails and discovery.
Will I learn to design thumbnails and improve CTR?
Yes. A full module covers thumbnail design, testing and balancing CTR with watch time, using tools such as Canva, Photoshop or Figma. Features like Test & Compare depend on availability in your channel.
Will this course help me earn from YouTube?
Phase 6 covers the YouTube Partner Program, ad revenue, memberships, Shopping, affiliate income and brand deals. We do not promise views, subscribers or income, because results depend on your niche, content and consistency. YouTube also changes eligibility rules from time to time.
Is the course only for creators?
No. It is also for brands, business owners, marketers and freelancers who want to use YouTube for lead generation, brand building and client work. Modules on YouTube Ads, brand strategy and agency workflow are included.
Do you cover Shorts?
Yes. Phase 4 covers Shorts strategy, production, repurposing long videos and using Shorts to feed a long-form channel.
Do you cover AI tools for YouTube?
Yes. AI tools for ideas, scripts, voice and visuals are covered where useful, along with YouTube's disclosure rules for altered or synthetic content. For deeper AI skills see our ChatGPT & AI Tools Mastery course.
What is the fee, and can I attend a demo class first?
Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.
Ready to grow on YouTube?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.
YouTube Marketing Course in Greater Noida (Alpha 1)
Channel growth, SEO for video and monetisation strategy for creators and brands. 36 modules covering YouTube SEO, thumbnails and CTR, Shorts, ad revenue and analytics, finishing with a capstone channel project.
What is the YouTube Marketing course?
The YouTube Marketing course at Skill Training Institute, Alpha 1, Greater Noida is a 2-month program with 36 modules in 7 phases. You learn channel strategy and video production, master YouTube SEO, thumbnails and CTR, grow with Shorts and analytics, understand ad revenue and monetisation, and finish with a capstone channel project for your portfolio.
Last updated:
What's inside the course
Built around one goal: a channel that grows and earns.
- Channel strategy, niche selection and branding
- Scripting, shooting and editing for retention
- YouTube SEO: keywords, titles, descriptions and chapters
- Thumbnail design and CTR testing
- Shorts strategy and repurposing long videos
- YouTube Analytics, retention and optimisation routines
- Ad revenue, memberships, Shopping and brand deals
- Copyright, policies and channel safety
- YouTube Ads and business use of video
Full syllabus: 36 modules, 7 phases
Every module has its own focus. Filter or search.
Phase 1: YouTube Foundations & Channel Strategy Modules 1–5, Week 1
How YouTube Works: Algorithm, Discovery & Metrics Strategy & setup
Understand how videos get found before you make them.
- Home, Suggested, Search and Shorts feed
- How viewer satisfaction shapes recommendations
- Impressions, CTR, watch time and retention
- Long-form, Shorts and live: how each is distributed
- Myths about the algorithm
Niche, Audience & Channel Positioning Strategy & setup
Decide who the channel is for and why they should subscribe.
- Choosing a niche by interest, demand and skill
- Audience personas and viewer problems
- Channel promise and unique angle
- Positioning for creators vs brands
- Long-term channel goals
Channel Setup, Branding & YouTube Studio Strategy & setup
Set up a professional channel correctly from day one.
- Account, brand account and handle
- Logo, banner, about section and links
- Channel trailer and homepage layout
- YouTube Studio dashboard and settings
- Upload defaults and permissions
Content Strategy, Pillars & Calendar Strategy & setup
Plan what to publish, how often and in which format.
- Content pillars and series
- Mix of long-form, Shorts and live
- Publishing frequency and batching
- 30-day content calendar
- Repeatable video formats
Competitor & Trend Research Strategy & setup
Find gaps and proven ideas in your niche.
- Analysing top channels in a niche
- Finding outlier videos
- Google Trends and YouTube search suggestions
- vidIQ and TubeBuddy basics
- Building an idea bank
Phase 2: Planning, Scripting & Production Modules 6–11, Weeks 1 to 2
Video Idea Validation Video production
Pick ideas viewers are actually looking for.
- Demand vs competition check
- Title-first idea development
- Search-led vs browse-led ideas
- Idea scoring sheet
- Using AI tools for ideation and checking the output
Scripting & Hooks Video production
Write videos that hold attention from the first seconds.
- Hook, promise and payoff structure
- Opening the first 30 seconds
- Storytelling and pacing
- Placing calls to action
- Script templates for common video types
Shooting Basics: Camera, Audio & Lighting Video production
Get clean video and sound with simple equipment.
- Phone vs camera setups
- Why audio matters most
- Natural and low-cost lighting
- Framing, backgrounds and B-roll
- Shot lists and shoot-day checklist
Editing for Retention Video production
Edit so viewers keep watching.
- CapCut, DaVinci Resolve or Premiere Pro basics
- Cuts, pacing and pattern interrupts
- Captions, music and sound design
- Colour and export settings
- Editing workflow and templates
Faceless, Screen-Recording & AI-Assisted Workflows Video production
Produce videos without being on camera.
- Screen recording and slide-based videos
- Voice-over workflows
- Stock footage and licensing basics
- AI tools for scripts, voice and visuals
- YouTube's disclosure rules for altered or synthetic content
Live Streams, Premieres & Podcasts Video production
Use live formats to build a loyal audience.
- Live stream setup with OBS Studio
- Premieres and scheduling
- Live chat moderation
- Video podcasts on YouTube
- Turning live content into clips
Phase 3: YouTube SEO, Thumbnails & Discovery Modules 12–18, Weeks 3 to 4
YouTube SEO Fundamentals YouTube SEO & CTR
Learn how YouTube search ranks videos.
- How YouTube search differs from Google search
- Ranking signals: relevance and viewer response
- Search intent for video
- On-page vs off-page video SEO
- A repeatable SEO checklist per video
Keyword Research for YouTube YouTube SEO & CTR
Find topics people search for and can rank for.
- Autocomplete and related searches
- Keyword tools and search volume estimates
- Long-tail and question keywords
- Difficulty and competition analysis
- Keyword-to-video-idea mapping
Titles, Descriptions, Tags & Chapters YouTube SEO & CTR
Package every video for search and clicks.
- Title formulas that balance SEO and curiosity
- Description structure and links
- Hashtags and the role of tags
- Chapters and key moments
- Pinned comments
Thumbnails & CTR Optimisation YouTube SEO & CTR
Design thumbnails that earn the click.
- Thumbnail psychology and layout
- Designing in Canva, Photoshop or Figma
- Text, faces, colour and contrast
- Testing thumbnails and titles, including Test & Compare where available
- Balancing CTR with watch time
Playlists, End Screens, Cards & Session Time YouTube SEO & CTR
Keep viewers watching more of your videos.
- Playlist strategy and series
- End screens and cards
- Watch-next flow between videos
- Channel sections and homepage
- Increasing session time
Captions, Translations & Multi-Language Reach YouTube SEO & CTR
Reach viewers across languages and regions.
- Subtitles and closed captions
- Translating titles and descriptions
- Multi-language audio where available
- Hindi and English channel strategy
- Regional audience targeting
Video SEO on Google Search & Websites YouTube SEO & CTR
Get video traffic beyond the YouTube app.
- How videos appear in Google results
- Embedding videos on websites
- Video schema basics
- Sharing and link-building for videos
- Blog and video content together
Phase 4: Shorts, Engagement & Growth Modules 19–23, Weeks 4 to 5
YouTube Shorts Strategy Shorts & growth
Use Shorts to reach new viewers.
- How the Shorts feed works
- Hooks, loops and length
- Shorts topics and formats
- Shorts vs long-form goals
- Shorts to long-form funnel
Shorts Production & Repurposing Shorts & growth
Make more Shorts from less effort.
- Cutting Shorts from long videos
- Vertical framing and captions
- Batch production workflow
- Trends and remixing, with copyright care
- Posting schedule and testing
Audience Retention & Engagement Shorts & growth
Give viewers reasons to stay and return.
- Comments and replies strategy
- Community posts and polls
- Subscribe and notification prompts
- Encouraging repeat viewing
- Building a returning audience
Collaborations, Cross-Promotion & Growth Loops Shorts & growth
Bring viewers in from outside YouTube.
- Creator collaborations
- Promotion on Instagram, LinkedIn and WhatsApp
- Email and website traffic
- Communities and forums, with platform rules in mind
- Building repeatable growth loops
Community Management & Reputation Shorts & growth
Handle comments, spam and negativity professionally.
- Comment moderation tools
- Responding to criticism
- Spam and scam comments
- Community guidelines
- Brand voice in replies
Phase 5: Analytics & Optimisation Modules 24–27, Weeks 5 to 6
YouTube Analytics: Reach, Engagement & Audience Analytics
Read the numbers that matter.
- Overview, Content, Audience and Revenue tabs
- Impressions and impressions CTR
- Views, watch time and unique viewers
- Audience demographics and returning viewers
- Reading trends, not single-video spikes
Retention, Traffic Sources & Diagnostics Analytics
Find out why a video worked or did not.
- Audience retention graph
- Traffic sources: Browse, Suggested, Search, Shorts
- Drop-off points and fixes
- Comparing videos and formats
- Diagnosing low CTR vs low retention
Testing, Channel Audits & Optimisation Workflows Analytics
Improve the channel with a weekly routine.
- Channel audit framework
- Title and thumbnail testing plan
- Updating older videos
- Weekly and monthly review routine
- Content scoring sheet
KPIs, Reporting & Dashboards Analytics
Report results to clients or your team.
- Choosing KPIs by channel goal
- Looker Studio and Google Sheets reports
- Monthly report template
- Setting benchmarks
- Presenting insights and next steps
Phase 6: Monetisation, Ad Revenue & Channel Safety Modules 28–32, Weeks 6 to 7
YouTube Partner Program & Monetisation Setup Monetisation & ads
Understand how monetisation works and what it requires.
- YouTube Partner Program overview and eligibility, which YouTube updates from time to time
- AdSense linking and payments
- Monetisation settings and ad placements
- Reused content and originality policies
- Common monetisation rejections
Ad Revenue: Formats, RPM & CPM Monetisation & ads
Understand what drives earnings per view.
- Ad formats on YouTube
- CPM, RPM and playbacks explained
- Factors that change ad revenue
- Shorts revenue and YouTube Premium revenue
- Forecasting revenue without guarantees
Memberships, Super Chat, Super Thanks & Shopping Monetisation & ads
Add revenue streams beyond ads.
- Channel memberships and perks
- Super Chat, Super Thanks and Super Stickers
- YouTube Shopping and affiliate links
- Selling your own products or services
- Eligibility varies, so check current requirements
Copyright, Content ID, Policies & Channel Safety Monetisation & ads
Protect the channel and its income.
- Copyright claims vs strikes
- Content ID and fair use awareness, not legal advice
- Community Guidelines and advertiser-friendly content
- Music and asset licensing
- Recovering from claims and reviews
YouTube Ads for Brands: Video Campaigns & Promotion Monetisation & ads
Use paid promotion to reach the right viewers.
- Video ad formats
- Google Ads video campaign basics
- Targeting audiences and topics
- Budgets and bidding basics
- Measuring views, engagement and conversions
Phase 7: Brands, Business & Career Modules 33–36, Weeks 7 to 8
YouTube for Brands & Businesses Brands & career
Use video to support marketing and sales.
- Brand channel strategy
- Funnel: awareness, consideration, conversion
- Product, explainer and testimonial videos
- Lead generation from YouTube
- Measuring business impact
Sponsorships, Brand Deals & Media Kits Brands & career
Work with brands professionally.
- Building a media kit
- Finding and pitching brands
- Deliverables and pricing basics
- Contracts and disclosure of paid promotions
- Managing sponsor relationships
Freelancing, Agency Workflow & Client Reporting Brands & career
Offer YouTube services to clients.
- Services: channel management, SEO, thumbnails, editing
- Client onboarding and audits
- Proposals and packages
- Workflow and handover
- Client reporting and retention
Capstone Channel Project & Portfolio Brands & career
Apply everything to a real channel.
- Channel strategy and 30-day plan
- Published videos and Shorts
- SEO, thumbnails and analytics review
- Monetisation or business plan
- Portfolio and final presentation
YouTube features, policies and eligibility rules change often, so we teach the current versions. We do not promise views, subscribers or income. Phase timing is indicative.
Tools you will use
Taught hands-on inside project work.
YouTube platform
- YouTube Studio
- YouTube Analytics
- YouTube Shorts
- YouTube Live
Research & SEO
- Google Trends
- vidIQ
- TubeBuddy
- YouTube search suggestions
Editing & recording
- CapCut
- DaVinci Resolve
- Adobe Premiere Pro
- OBS Studio
- Audacity
Thumbnails & design
- Canva
- Photoshop
- Figma
AI assistants
- ChatGPT
- Gemini
Reporting & ads
- Looker Studio
- Google Sheets
- Google Ads (video campaigns)
Hands-on projects
The capstone takes a channel from strategy to a 30-day publishing plan.
- Niche and channel strategy document
- Fully branded channel setup
- Three scripted, shot and edited videos
- Keyword research sheet with title options
- Thumbnail set with a testing plan
- Shorts pack cut from a long video
- Analytics audit and retention report
- Monetisation or revenue plan
- Brand pitch and media kit
- Capstone: 30-day channel plan with published content
Who is this course for?
Creators, brands and marketers.
| If you are | You will |
|---|---|
| Aspiring YouTubers & creators | A structured path from niche choice to publishing, SEO and monetisation. |
| Freshers & graduates | Build a portfolio of real channel work for video marketing roles. |
| Business owners & brands | Use YouTube for awareness, leads and customer education. |
| Digital marketers | Add YouTube SEO, Shorts and video analytics to your skills. |
| Freelancers & agency starters | Offer channel management, SEO, thumbnails and reporting to clients. |
| Educators & coaches | Turn your knowledge into a channel with a clear growth plan. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- YouTube Channel Manager
- YouTube SEO Specialist
- Video Content Strategist
- Content Creator
- Video Editor & Thumbnail Designer
- Social Media Manager (video)
- Freelance YouTube Consultant
YouTube Marketing vs other courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| YouTube Marketing (this course) | 2 months | Channel growth, video SEO, thumbnails and CTR, Shorts, analytics and monetisation: 36 modules |
| ChatGPT & AI Tools Mastery | 2 months | Daily-work AI skills: prompting, AI writing and design tools, automation basics: 24 modules |
| Performance Marketing | 3 months | Paid ads on Google, Meta and other platforms with funnels, tracking and ROAS: 46 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations: 150 modules |
What is included
Everything in one program.
- 36 modules in 7 phases
- 7 YouTube SEO, thumbnail and discovery modules
- Shorts, growth and community modules
- 4 analytics and optimisation modules
- 5 monetisation, ad revenue and channel safety modules
- Capstone channel project
- Portfolio, freelancing and brand-deal preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the YouTube Marketing course.
What is the YouTube Marketing course?
It is a 2-month program at Skill Training Institute, Alpha 1, Greater Noida with 36 modules in 7 phases. It covers channel growth, YouTube SEO, thumbnails and CTR, Shorts, analytics and monetisation strategy for creators and brands.
Do I need my own channel or expensive equipment?
No. You can start with a phone and a free editing app. We show you how to set up a channel in Phase 1, and the production modules cover low-cost camera, audio and lighting.
What will I learn about YouTube SEO?
How YouTube search works, keyword research, titles, descriptions, tags, chapters, captions, playlists and end screens, plus how videos appear in Google Search. Phase 3 has 7 modules on SEO, thumbnails and discovery.
Will I learn to design thumbnails and improve CTR?
Yes. A full module covers thumbnail design, testing and balancing CTR with watch time, using tools such as Canva, Photoshop or Figma. Features like Test & Compare depend on availability in your channel.
Will this course help me earn from YouTube?
Phase 6 covers the YouTube Partner Program, ad revenue, memberships, Shopping, affiliate income and brand deals. We do not promise views, subscribers or income, because results depend on your niche, content and consistency. YouTube also changes eligibility rules from time to time.
Is the course only for creators?
No. It is also for brands, business owners, marketers and freelancers who want to use YouTube for lead generation, brand building and client work. Modules on YouTube Ads, brand strategy and agency workflow are included.
Do you cover Shorts?
Yes. Phase 4 covers Shorts strategy, production, repurposing long videos and using Shorts to feed a long-form channel.
Do you cover AI tools for YouTube?
Yes. AI tools for ideas, scripts, voice and visuals are covered where useful, along with YouTube's disclosure rules for altered or synthetic content. For deeper AI skills see our ChatGPT & AI Tools Mastery course.
What is the fee, and can I attend a demo class first?
Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.
Ready to grow on YouTube?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.