Social Media Marketing Course in Greater Noida (Alpha 1)
Content planning, growth tactics and analytics for Instagram, Facebook, LinkedIn and YouTube. 35 modules covering content creation, community, influencer marketing, paid social and reporting, finishing with a live campaign project.
What is the Social Media Marketing course?
The Social Media Marketing course at Skill Training Institute, Alpha 1, Greater Noida is a 2-month program with 35 modules in 7 phases. You learn content planning and creation, growth playbooks for Instagram, Facebook, LinkedIn and YouTube, community and influencer marketing, paid social and analytics and reporting, and finish with a live campaign capstone for your portfolio.
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What's inside the course
Built around one goal: turning followers into customers.
- Social media strategy, goals and KPIs
- Content calendars, copywriting and Canva design
- Reels and short-video creation with CapCut
- Instagram, Facebook, LinkedIn and YouTube playbooks
- Community management and social customer care
- Influencer marketing, UGC and giveaways
- Paid social on Meta, LinkedIn and YouTube
- Analytics, UTM tracking and Looker Studio reporting
- Platform policies, disclosure and a live campaign capstone
Full syllabus: 35 modules, 7 phases
Every module has its own focus. Filter or search.
Phase 1: Social Media Foundations & Strategy Modules 1–5, Week 1
Social Media Marketing Landscape & Platform Overview Strategy
Understand what each platform is good for.
- How social platforms work and make money
- Instagram, Facebook, LinkedIn, YouTube, X and Pinterest compared
- Organic vs paid vs community
- Choosing platforms by audience and goal
- Social media roles and career paths
Goals, KPIs & Social Media Strategy Framework Strategy
Plan with goals before posting anything.
- SMART goals for social media
- Awareness, engagement, leads and sales KPIs
- Strategy document template
- Content, community and paid mix
- Resource and time planning
Audience Research, Personas & Competitor Benchmarking Strategy
Know who you are talking to and what rivals do.
- Customer personas and pain points
- Competitor audits across platforms
- Social listening basics
- Meta Ad Library and Google Trends for ideas
- Benchmarks and gap analysis
Brand Voice, Positioning & Content Pillars Strategy
Give the brand a clear, consistent identity.
- Brand voice and tone guide
- Positioning and unique angle
- Content pillars and themes
- Visual identity basics
- Do and don't guidelines
Profile Setup & Optimisation Strategy
Make every profile ready to convert visitors.
- Business accounts and Meta Business Suite
- LinkedIn company page and personal profile
- Bio, handle, links and highlights
- Call-to-action buttons and contact options
- Profile audit checklist
Phase 2: Content Planning & Creation Modules 6–12, Weeks 2 to 3
Content Calendars & Planning Systems Content creation
Plan a month of content and stick to it.
- Monthly and weekly content calendar
- Content mix: educational, entertaining, promotional
- Google Sheets and Notion planning boards
- Festival and trend calendar for India
- Approval and posting workflow
Copywriting, Captions & Hooks Content creation
Write words that stop the scroll and drive action.
- Hook formulas and opening lines
- Caption structure and length
- Calls to action
- Hinglish and English tone choices
- Editing and proofreading
Design with Canva: Posts, Carousels & Brand Kits Content creation
Create consistent, professional visuals.
- Canva basics and brand kit
- Post, carousel and story templates
- Layout, colour and typography rules
- Resizing for each platform
- Reusable design systems
Reels & Short-Video Creation Content creation
Make short videos that get watched.
- Reel ideas and scripting
- Shooting on a phone
- Editing with CapCut
- Captions, music and pacing
- Repurposing across Reels, Shorts and LinkedIn video
Stories, Highlights, Channels & Interactive Features Content creation
Use everyday formats to keep audiences engaged.
- Story sequences and stickers
- Polls, quizzes and Q&A
- Highlights for evergreen content
- Broadcast channels and WhatsApp Channels
- Live sessions
Photography, Lighting & Mobile Video Basics Content creation
Get clean visuals without a studio.
- Framing and composition
- Natural and low-cost lighting
- Product and lifestyle photography basics
- Audio basics for video
- Shoot-day checklist and batching
AI for Social Media Content Content creation
Use AI to speed up planning and drafting.
- ChatGPT and Gemini for ideas, captions and calendars
- Canva AI tools and image generation
- Repurposing one idea into many formats
- Reviewing AI output for accuracy and brand voice
- Platform rules on AI-generated content
Phase 3: Platform Playbooks Modules 13–19, Weeks 3 to 5
Instagram Growth: Reels, Carousels & Discovery Platform playbooks
Grow reach and followers on Instagram.
- How Instagram distributes content
- Reels, carousels and posts: when to use each
- Keywords, hashtags and profile SEO
- Collab posts and trial approaches
- Posting rhythm and testing
Instagram DMs, Shopping & Conversion Platform playbooks
Turn Instagram attention into enquiries and sales.
- DM funnels and saved replies
- Comment-to-DM tactics, within platform rules
- Instagram Shopping and product tags
- Links, link-in-bio and landing pages
- Lead follow-up process
Facebook Pages, Groups & Events Platform playbooks
Use Facebook for local reach and community.
- Page optimisation and content
- Facebook Groups strategy
- Events and local marketing
- Reels and video on Facebook
- Messenger and WhatsApp connections
LinkedIn Personal Branding & Company Pages Platform playbooks
Build a professional presence.
- Profile optimisation
- Posts, documents and video
- LinkedIn newsletters
- Company page content
- Employee advocacy
LinkedIn for B2B Lead Generation & Networking Platform playbooks
Generate business conversations on LinkedIn.
- Ideal customer profiles
- Connection and outreach etiquette
- Content-led lead generation
- Social selling routine
- Tracking leads and follow-up
YouTube & Shorts for Social Media Managers Platform playbooks
Add YouTube to the social mix.
- YouTube channel basics
- Shorts strategy
- Community posts
- Titles, thumbnails and basic SEO
- Cross-posting without losing quality
X, Pinterest & Emerging Platforms Platform playbooks
Know when other platforms are worth the effort.
- X (Twitter) posts and threads
- Pinterest pins and keywords
- Evaluating a new platform
- Platform availability and audience fit in India
- Time and resource decisions
Phase 4: Community, Influencers & Social Commerce Modules 20–24, Weeks 5 to 6
Community Building & Engagement Strategy Community & influencers
Turn followers into an active community.
- Engagement routines
- Comments, replies and conversations
- Group and community strategy
- Loyalty and advocacy
- Measuring community health
Social Customer Care, Reputation & Crisis Management Community & influencers
Handle feedback, complaints and crises calmly.
- Response templates and tone
- Escalation and service-level rules
- Negative comments and trolls
- Crisis communication plan
- Monitoring brand mentions
Influencer & Creator Marketing Community & influencers
Work with creators effectively and transparently.
- Finding and vetting creators
- Outreach, briefs and deliverables
- Pricing and contracts basics
- ASCI and platform disclosure rules for paid promotions in India
- Measuring influencer campaigns
UGC, Contests & Giveaways Community & influencers
Get audiences to create and share content.
- User-generated content ideas
- Contest mechanics and rules
- Platform contest policies
- Legal awareness for giveaways, not legal advice
- Campaign wrap-up and reporting
Social Commerce & Lead Generation Community & influencers
Move people from social to sales.
- Lead magnets and offers
- Click-to-WhatsApp and lead forms
- Social funnels
- CRM and follow-up basics
- Measuring social-to-sale journeys
Phase 5: Paid Social & Growth Tactics Modules 25–29, Weeks 6 to 7
Paid Social Fundamentals Paid social & growth
Learn how paid social fits the funnel.
- Awareness, consideration and conversion goals
- Organic vs paid roles
- Budgets and bidding basics
- Boosting posts vs Ads Manager
- Ad accounts and billing
Meta Ads: Instagram & Facebook Campaigns Paid social & growth
Build campaigns in Meta Ads Manager.
- Objectives and campaign structure
- Core, custom and lookalike audiences
- Placements and creatives
- Lead and sales campaign setup
- Optimisation basics
LinkedIn Ads & YouTube Ads Basics Paid social & growth
Use paid formats on professional and video platforms.
- LinkedIn Campaign Manager basics
- B2B targeting options
- YouTube ad formats
- Budgets and costs
- Measuring results
Retargeting, Creative Testing & Scaling Paid social & growth
Improve results from paid campaigns.
- Retargeting audiences
- Creative testing frameworks
- Frequency and creative fatigue
- Scaling budgets carefully
- Optimisation routine
Growth Tactics & Experiments Paid social & growth
Find repeatable ways to grow.
- Growth loops and collaborations
- Cross-promotion across platforms
- Hypothesis-driven content experiments
- Trend and timing strategy
- Documenting what worked
Phase 6: Analytics, Tools & Reporting Modules 30–32, Week 7
Social Media Analytics & Native Insights Analytics & reporting
Read what each platform tells you.
- Instagram and Facebook Insights
- LinkedIn analytics
- YouTube Studio analytics
- Reach, engagement, saves and shares
- Finding top and weak content
Tracking Social Traffic: UTM & GA4 Analytics & reporting
Connect social activity to website results.
- UTM tagging and naming
- GA4 social traffic reports
- Conversion tracking basics
- Link-in-bio tracking
- Attribution limits for social
Reporting, Dashboards & Scheduling Tools Analytics & reporting
Report results and manage posting efficiently.
- Choosing KPIs and benchmarks
- Looker Studio and Google Sheets reports
- Monthly report template
- Scheduling with Meta Business Suite and Buffer
- Presenting insights and next steps
Phase 7: Compliance, Career & Capstone Modules 33–35, Week 8
Platform Policies, Copyright, Privacy & Disclosure Compliance & career
Protect the brand and its accounts.
- Community guidelines and account risks
- Music, image and font licensing
- Privacy and consent awareness including India's DPDP Act 2023
- Disclosure of paid partnerships
- Handling copyright claims
Agency Workflow, Freelancing & Client Management Compliance & career
Work professionally with clients.
- Social media service packages
- Onboarding and content approvals
- Proposals and pricing basics
- Client reporting rhythm
- Managing multiple brands
Capstone Project, Portfolio & Career Preparation Compliance & career
Run a real campaign and present the results.
- Strategy, calendar and content production
- Publishing and community management
- Analytics report and learnings
- Portfolio and case-study page
- Resume, LinkedIn and interview preparation
Platform features, algorithms and policies change often, so we teach the current versions. We do not promise followers, reach or sales. Phase timing is indicative.
Tools you will use
Taught hands-on inside project work.
Platforms
- YouTube
- X
Planning & scheduling
- Meta Business Suite
- Buffer
- Google Sheets
- Notion
Design & video
- Canva
- CapCut
AI assistants
- ChatGPT
- Gemini
- Canva AI
Paid social
- Meta Ads Manager
- LinkedIn Campaign Manager
- YouTube Ads
Analytics & research
- Instagram Insights
- LinkedIn Analytics
- YouTube Studio
- GA4
- Looker Studio
- Google Trends
- Meta Ad Library
Hands-on projects
The capstone runs a 30-day campaign from strategy to results report.
- Social media strategy document for a brand
- 30-day content calendar
- Canva brand kit and 10 designed posts
- Five Reels or short videos
- LinkedIn profile and company page makeover
- Instagram growth experiment
- Influencer outreach plan and creator brief
- Meta paid social campaign
- Monthly analytics report and dashboard
- Capstone: 30-day campaign with results presentation
Who is this course for?
Beginners, creators, marketers and business owners.
| If you are | You will |
|---|---|
| Aspiring social media managers | A structured path from strategy to content, community, ads and reporting. |
| Freshers & graduates | Build a portfolio of real social media work in two months. |
| Business owners & founders | Plan and run your brand's social media with clear goals. |
| Content creators & influencers | Grow reach, work with brands and read your analytics. |
| Digital marketers | Add platform-level social skills to your channel mix. |
| Freelancers & agency starters | Offer content, community and reporting packages to clients. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- Social Media Executive
- Social Media Manager
- Content Creator
- Community Manager
- Influencer Marketing Executive
- Social Media Strategist
- Freelance Social Media Consultant
Social Media Marketing vs other courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| Social Media Marketing (this course) | 2 months | Content planning, Instagram, Facebook, LinkedIn and YouTube playbooks, community, growth and analytics: 35 modules |
| Google Ads & Meta Ads | 2 months | Two paid platforms in depth: Search, Display, Shopping, Meta Ads Manager, tracking and optimisation: 32 modules |
| YouTube Marketing | 2 months | Channel growth, video SEO, thumbnails and CTR, Shorts and monetisation: 36 modules |
| ChatGPT & AI Tools Mastery | 2 months | Daily-work AI skills: prompting, AI writing and design tools, automation basics: 24 modules |
| Performance Marketing | 3 months | Paid ads on Google, Meta and other platforms with funnels, attribution and ROAS: 46 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations: 150 modules |
What is included
Everything in one program.
- 35 modules in 7 phases
- 7 platform playbook modules
- 7 content planning and creation modules
- 5 paid social and growth modules
- 3 analytics and reporting modules
- Live campaign capstone project
- Portfolio, freelancing and interview preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the Social Media Marketing course.
What is the Social Media Marketing course?
It is a 2-month program at Skill Training Institute, Alpha 1, Greater Noida with 35 modules in 7 phases. It covers content planning, growth tactics and analytics for Instagram, Facebook, LinkedIn and YouTube, plus community, influencer marketing, paid social and reporting.
Do I need prior experience?
No. Phase 1 covers strategy, audience research and profile setup, so beginners can join. Working marketers and business owners can use the course to add structure to what they already do.
Which platforms will I learn?
Instagram, Facebook, LinkedIn and YouTube (including Shorts) in depth, with modules on X, Pinterest and how to evaluate new platforms. Phase 3 has 7 platform playbook modules.
Will I learn to make content, not just plan it?
Yes. Phase 2 covers content calendars, copywriting, Canva design, Reels and short video with CapCut, Stories, basic photography and AI-assisted content creation.
Are paid ads included?
Yes. Phase 5 covers paid social: Meta Ads Manager for Instagram and Facebook, LinkedIn Ads and YouTube Ads basics, retargeting, creative testing and scaling. For deeper paid training see our Google Ads & Meta Ads course.
Will I learn analytics and reporting?
Yes. Phase 6 covers native insights on each platform, UTM and GA4 tracking for social traffic, Looker Studio reports and scheduling tools.
Do you cover influencer marketing and compliance?
Yes. You learn creator outreach, briefs and measurement, plus platform rules, copyright and paid-promotion disclosure, including ASCI guidance in India. This is awareness, not legal advice.
Do you cover AI tools for social media?
Yes. Module 12 covers ChatGPT, Gemini and Canva AI for ideas, captions, calendars and repurposing, with review and brand-voice checks. For deeper AI skills see our ChatGPT & AI Tools Mastery course.
What is the fee, and can I attend a demo class first?
Fees depend on the mode and batch you choose. WhatsApp or call +91-9773854034 for the current fee, batch timings and to book a free demo class.
Ready to grow your brand on social media?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.