Digital Marketing Pro Track Course in Greater Noida (6 Months) | STI
🎯 6-month strategy program

Digital Marketing Pro Track Course in Greater Noida (Alpha 1)

Deeper strategy work across SEO, performance marketing and analytics. 80 modules covering SEO, AEO, GEO, SXO, content strategy, Google, Meta, ChatGPT and JioHotstar ads, GA4 and generative AI, finishing with live client-style projects.

Digital Marketing with AI course at Skill Training Institute: SEO, social media, paid ads, email, content, analytics and AI automation
6Months
80Modules in 9 phases
21SEO & AI-search modules
14Paid-media modules

What is the Digital Marketing Pro Track?

The Digital Marketing Pro Track at Skill Training Institute, Alpha 1, Greater Noida is a 6-month program with 80 modules in 9 phases. You go deep on SEO, AEO, GEO and SXO, content strategy, email and CRM, organic social media, paid ads on Google, Meta, LinkedIn, ChatGPT and JioHotstar, analytics with GA4, Tag Manager and Looker Studio, and generative AI workflows, then complete live client-style projects and build your portfolio.

Last updated:

What's new in this syllabus

Updated for how people search and advertise in 2026.

  • SXO: Search Experience Optimization
  • AEO, GEO and Google AI Overviews / AI Mode
  • AI search visibility measurement
  • ChatGPT Ads on OpenAI's Ads Manager
  • JioHotstar self-serve ads and connected TV
  • Performance Max, Demand Gen and Advantage+
  • Attribution, incrementality and GA4 Explorations
  • AI agents, custom GPTs and automation
  • DPDP Act and ASCI advertising compliance

Full syllabus: 80 modules, 9 phases

Every module is unique, with no topic taught twice. Filter or search.

Phase 1: Strategy, Website & Brand Modules 1–7

01

Digital Marketing Landscape & Career Paths Foundations

How the ecosystem fits together and where you can specialise.

  • Channels: owned, earned, paid
  • Agency vs in-house vs freelance
  • Specialist vs generalist roles
  • T-shaped marketer skills
  • 90-day learning roadmap
02

Marketing Strategy Frameworks Foundations

Plan before you spend.

  • SOSTAC planning
  • STP: segment, target, position
  • 4Ps & 7Ps mix
  • OKRs & goal setting
  • SMART KPIs
03

Customer Research, Personas & Journey Mapping Foundations

Understand buyers with evidence.

  • Surveys with Google Forms
  • Customer interviews
  • Empathy maps
  • Jobs-to-be-done
  • Journey maps & touchpoints
04

Competitor & Market Intelligence Foundations

See what rivals do and where gaps are.

  • SimilarWeb traffic estimates
  • Google Trends & seasonality
  • Ad library research
  • Competitor SEO gap tools
  • Benchmarking & SWOT
05

Domain, Hosting & WordPress Build Foundations

Launch a business website from scratch.

  • Domain & DNS records
  • Hosting & CDN choices
  • WordPress install & themes
  • Plugin stack & updates
  • Backups & staging sites
06

Website UX, Design & Accessibility Foundations

Pages that look credible and work for everyone.

  • Wireframes in Figma
  • Elementor page building
  • HTML & CSS essentials
  • WCAG accessibility basics
  • Mobile-first navigation
07

Brand Identity & Creative Design Foundations

Consistent visuals without a designer.

  • Brand voice & positioning
  • Canva Pro brand kit
  • Photoshop & Remove.bg
  • Adobe Express & Snappa
  • Logo & colour systems

Phase 2: SEO Modules 8–21

08

Search Engine Fundamentals & Algorithm History SEO

The mechanics and history behind rankings.

  • Crawl, index, rank pipeline
  • SERP layouts & features
  • Panda, Penguin & Helpful Content updates
  • White-hat vs black-hat
  • Reading core-update impact
09

Keyword Research & Search Intent SEO

Find the searches that bring customers.

  • Intent types & SERP analysis
  • Keyword Planner, Ahrefs, SEMrush
  • Ubersuggest & KWFinder
  • Long-tail & question keywords
  • Difficulty & volume scoring
10

Topic Clusters & Content Gap Analysis SEO

Organise keywords into a content plan.

  • Pillar & cluster architecture
  • Keyword-to-page mapping
  • Competitor content gaps
  • Cannibalisation fixes
  • Seasonal & trend topics
11

On-Page SEO SEO

Optimise every element of a page.

  • Title tags & meta descriptions
  • Heading hierarchy
  • Image alt text & compression
  • Internal linking patterns
  • Rank Math & Yoast setup
12

Schema Markup & Structured Data SEO

Help search engines understand your pages.

  • JSON-LD basics
  • Organization & LocalBusiness schema
  • FAQ & Article schema
  • Rich Results Test
  • Schema validation & monitoring
13

Technical SEO: Crawling & Indexing SEO

Fix what stops sites from being found.

  • Robots.txt rules
  • XML sitemaps
  • Crawl budget
  • Screaming Frog & Sitebulb crawls
  • Log-file basics & JavaScript SEO
14

Core Web Vitals & Site Speed SEO

Make sites fast and stable.

  • LCP, INP & CLS
  • PageSpeed Insights & GTmetrix
  • Caching & CDN
  • Image formats & lazy loading
  • Render-blocking fixes
15

Site Architecture, Migrations & Redirects SEO

Restructure and move sites without losing rankings.

  • URL structure
  • 301 redirect mapping
  • Domain & HTTPS migration
  • Faceted navigation & pagination
  • Post-migration monitoring
16

Content for SEO & E-E-A-T SEO

Write and refine content that ranks and earns trust.

  • SEO writing principles
  • E-E-A-T signals
  • Surfer SEO optimisation
  • Grammarly & QuillBot review
  • Plagiarism & content refresh cycles
17

Link Building & Digital PR SEO

Build authority the safe way.

  • Backlink quality metrics
  • Guest posting & outreach
  • Digital PR & journalist pitching
  • Broken-link & unlinked mentions
  • Toxic links & disavow
18

Local SEO & Google Business Profile SEO

Win nearby customers on Google Maps.

  • Profile setup & verification
  • NAP & citation building
  • Reviews & Q&A
  • Map pack ranking factors
  • Geo-targeted service pages
19

E-commerce SEO SEO

Rank category and product pages.

  • Category & product page SEO
  • Product schema & merchant listings
  • Faceted URL control
  • Duplicate & thin content
  • Marketplace vs own-store SEO
20

International & Multilingual SEO SEO

Reach Hindi, regional and global audiences.

  • Hreflang implementation
  • Hindi & regional keyword research
  • ccTLD vs subfolder
  • Translation quality checks
  • Regional SERP differences
21

Google Search Console, SEO Audits & Reporting SEOLive project

Diagnose and report on real sites.

  • Property verification
  • Performance & CTR analysis
  • Index coverage fixes
  • URL Inspection & sitemap submission
  • Audit report & roadmap deliverable

Phase 3: AEO, GEO, AI Overviews, AIO & SXO Modules 22–28

22

Answer Engine Optimization (AEO) AI search

Get chosen as the direct answer.

  • Featured snippets
  • People Also Ask
  • Voice search
  • FAQ & Q&A content structure
  • Zero-click strategy
23

Generative Engine Optimization (GEO) AI search

Get cited inside AI answers.

  • Citations in ChatGPT, Perplexity & Gemini
  • Entity & brand clarity
  • Quotable facts & sourcing
  • Third-party mentions & reviews
  • Prompt-based visibility testing
24

Google AI Overviews & AI Mode AI searchNew

Adapt to Google's AI-first results.

  • How AI Overviews pick sources
  • Query fan-out & topic coverage
  • Content formats that get cited
  • Impact on clicks & CTR
  • AI Mode follow-up queries
25

AI Search Visibility Measurement AI searchNew

Prove whether AI search is sending you value.

  • Prompt sets & share of answer
  • Referral traffic tagging
  • AI-visibility tools overview
  • Competitor citation tracking
  • Reporting AI visibility to clients
26

AI-Integrated Optimization (AIO) AI search

Use AI to scale SEO work with human control.

  • AI keyword clustering
  • AI content briefs
  • AI-assisted audits & scripts
  • Editing & quality control
  • AI-content risks & guidelines
27

SXO: Search Experience Optimization AI searchNew

Turn search visits into results, not just clicks.

  • Intent-to-page matching
  • Page experience & UX signals
  • SERP-to-conversion journey
  • Trust, readability & clarity
  • SXO audit of a live page
28

Entity SEO, Bing & Copilot Optimization AI search

Strengthen your brand beyond Google.

  • Brand SERP & knowledge panel
  • Wikidata & sameAs signals
  • Bing Webmaster Tools
  • IndexNow
  • Copilot citations

Phase 4: Content Strategy & Creation Modules 29–35

29

Content Strategy & Editorial Calendars Content

Plan content that supports business goals.

  • Content pillars & audit
  • Funnel-stage content mapping
  • Editorial calendar building
  • Content KPIs
  • Topic ideation from audience questions
30

Copywriting Frameworks & Conversion Copy Content

Words that persuade.

  • Magnetic headlines
  • AIDA & PAS formulas
  • CTAs & microcopy
  • Product descriptions
  • Tone & voice guidelines
31

Blogging, Long-form & Thought Leadership Content

Build authority with depth.

  • Blog structure & templates
  • Long-form guides & ebooks
  • Founder ghostwriting
  • Byline articles & op-eds
  • Blog monetisation
32

Brand & Data Storytelling Content

Make stories and numbers memorable.

  • Story arcs for brands
  • Case-study writing
  • Infographic design
  • Charts that persuade
  • Original research & surveys
33

Video Marketing & Editing Content

Short-form video that holds attention.

  • Hooks & scripting
  • CapCut editing
  • Filmora editing
  • Captions, subtitles & voice-over
  • Video ad structure
34

Podcast & Audio Marketing Content

Reach audiences who listen.

  • Podcast planning & formats
  • Recording & editing basics
  • Hosting & RSS distribution
  • Guesting & audiograms
  • Audio ads & measurement
35

Content Operations & Distribution Content

Run content like a production line.

  • Briefs & style guides
  • Editorial QA & approvals
  • Repurposing workflows
  • Syndication partners
  • Content performance reviews

Phase 5: Email, Messaging, Leads & CRM Modules 36–42

36

Email Marketing with Mailchimp Email & leads

Run complete email campaigns.

  • List building & opt-ins
  • Campaign creation
  • Templates & segmentation
  • Subject lines & preview text
  • Open & click analysis
37

Email Automation & Lifecycle Flows Email & leads

Automate customer communication.

  • Welcome & drip sequences
  • Abandoned-cart flows
  • Brevo & ActiveCampaign
  • Personalisation at scale
  • Win-back & loyalty offers
38

Email Deliverability & Compliance Email & leads

Make sure emails reach the inbox.

  • SPF, DKIM & DMARC
  • Sender reputation
  • List hygiene
  • Spam-trigger avoidance
  • Consent & unsubscribe rules
39

WhatsApp, SMS & Push Marketing Email & leads

Reach customers on their phones.

  • WhatsApp Business app & catalogue
  • API broadcasts & templates
  • SMS basics
  • Web push notifications
  • Opt-in & messaging etiquette
40

Lead Generation & Funnel Building Email & leads

Design funnels that fill the pipeline.

  • Lead magnets
  • Funnel stages & offers
  • Lead forms & qualification
  • Webinar & event funnels
  • Lead nurturing sequences
41

Landing Pages, CRO & A/B Testing Email & leads

Raise conversion rates with evidence.

  • Landing page anatomy
  • Hotjar heatmaps & recordings
  • A/B & multivariate tests
  • Form & checkout optimisation
  • Conversion research process
42

CRM & Marketing Automation Email & leads

Connect marketing to sales.

  • HubSpot & Zoho CRM basics
  • Lead scoring
  • Pipeline stages
  • Chatbots & conversational flows
  • Sales-marketing handoff

Phase 6: Social Media Marketing Modules 43–50

43

Social Media Strategy & Tools Social

One plan for every platform.

  • Platform selection by goal
  • Posting cadence
  • Hootsuite, Buffer, Later, SocialPilot
  • Meta Business Suite
  • Social media audits
44

Facebook Marketing Social

Grow a business page and community.

  • Page setup & cover strategy
  • Post types & first followers
  • Groups & community building
  • Facebook Insights
  • Facebook Shops basics
45

Instagram Marketing Social

Grow reach and engagement.

  • Business profile & bio
  • Reels, Stories & carousels
  • Hashtag & keyword strategy
  • Instagram Insights
  • Collab posts & broadcast channels
46

LinkedIn Marketing & Personal Branding Social

B2B visibility and lead generation.

  • Profile & company page
  • Connection strategy
  • Viral posts & newsletters
  • Employee advocacy
  • Personal-brand content plan
47

X & Threads Marketing Social

Real-time and text-first reach.

  • Profile optimisation
  • Hashtags & polls
  • Threads for text-first reach
  • Trend & real-time marketing
  • Embedding posts on your website
48

YouTube Marketing & YouTube SEO Social

Build a channel that gets found.

  • Channel setup & branding
  • Video keyword research
  • Titles, tags & thumbnails
  • Shorts strategy
  • Monetisation & subscriber growth
49

Pinterest, Quora & Reddit Marketing Social

Evergreen traffic and authority.

  • Pinterest business account & pin design
  • Pinterest SEO
  • Quora answer strategy
  • Quora business page
  • Reddit community etiquette
50

Influencer, Creator & Community Management Social

Work with creators and manage communities.

  • Finding & vetting influencers
  • Collaboration briefs & contracts
  • Micro vs macro influencers
  • Community moderation
  • Measuring influencer ROI

Phase 7: Paid Advertising & Performance Marketing Modules 51–64

51

Paid Media Strategy & Media Planning Paid ads

The maths and planning behind every ad platform.

  • Auctions & bidding: CPC, CPM, CPA
  • Budget, ROAS & CAC
  • Channel mix planning
  • Funnel-to-platform mapping
  • Ad account structure
52

Google Search Ads Paid adsLive project

Run real search campaigns.

  • Campaign structure
  • Match types & negative keywords
  • Quality Score & Ad Rank
  • Responsive search ads
  • Sitelinks & call assets
53

Advanced Google Ads: Bidding, Audiences & Experiments Paid ads

Optimise accounts at scale.

  • Smart bidding strategies
  • Portfolio bid strategies
  • Audience segments & signals
  • Campaign experiments
  • Google Ads scripts & automation rules
54

Performance Max & Shopping Ads Paid ads

Sell products across Google.

  • Merchant Center & product feed
  • Shopping campaigns
  • PMax asset groups
  • PMax audience signals
  • AI Max for Search
55

Display, YouTube Ads & Demand Gen Paid ads

Visual and video advertising on Google.

  • Display targeting
  • YouTube ad formats
  • Demand Gen campaigns
  • Placement exclusions
  • Video creative specs
56

Meta Ads Manager (Facebook & Instagram) Paid adsLive project

Launch and manage Meta campaigns.

  • Ads Manager setup & billing
  • Objectives & ad sets
  • Interest & custom audiences
  • Ad copy & creative
  • Reading results
57

Advanced Meta Ads & Advantage+ Paid ads

Full-funnel strategies on Meta.

  • Full-funnel campaign structure
  • Advantage+ shopping & audiences
  • Catalogue & dynamic ads
  • Click-to-WhatsApp ads
  • Creative testing frameworks
58

LinkedIn, X & Pinterest Ads Paid ads

B2B and conversation-driven advertising.

  • LinkedIn objectives & formats
  • Job-title & company targeting
  • Lead Gen Forms
  • X ad objectives & billing
  • Pinterest shopping ads
59

App Marketing & Install Campaigns Paid ads

Promote and grow mobile apps.

  • App Store & Play Store optimisation
  • App research
  • Google App campaigns
  • Meta app-install ads
  • Install tracking basics
60

Remarketing & Audience Strategy Paid ads

Bring back visitors who did not convert.

  • Remarketing lists & tags
  • Custom & lookalike audiences
  • Customer-list matching
  • Sequential messaging
  • Frequency caps & exclusions
61

ChatGPT Ads (OpenAI Ads Manager) Paid adsNew

Advertise inside AI conversations.

  • How ChatGPT ads are labelled & placed
  • Self-serve Ads Manager setup
  • CPM, CPC & conversion-optimised bidding
  • Conversation-context targeting
  • Product feed ads for e-commerce
  • Measurement & policy rules
62

JioHotstar & CTV/OTT Ads Paid adsNew

Reach India's streaming audience.

  • JioHotstar self-serve Ads platform
  • Pre-roll, mid-roll, banner & masthead formats
  • Non-skippable live-event ads
  • Connected TV audiences
  • Mobile-first video creative
  • Reach, frequency & budgeting
63

Marketplace & Retail Media Ads Paid ads

Advertise where people shop.

  • Amazon Ads: sponsored products
  • Amazon brand & display ads
  • Flipkart ads
  • Listing & A+ content basics
  • ACoS & TACoS
64

Programmatic, Native & Affiliate Advertising Paid ads

Buy media beyond the big platforms.

  • How programmatic works
  • DV360 basics
  • Taboola & Outbrain native ads
  • Affiliate networks & payouts
  • Fraud & brand-safety controls

Phase 8: Analytics, Tracking & Reporting Modules 65–70

65

GA4 Fundamentals Analytics

Read what users actually do.

  • GA4 setup & data streams
  • Events & conversions
  • Traffic & audience reports
  • Real-time & DebugView
  • Linking GA4 to Google Ads
66

GA4 Advanced: Explorations & Audiences Analytics

Go beyond standard reports.

  • Funnel & path explorations
  • Segments & comparisons
  • Predictive audiences
  • Custom dimensions
  • BigQuery export overview
67

Google Tag Manager & Conversion Tracking Analytics

Track every lead and sale.

  • Containers, tags & triggers
  • Meta Pixel & Conversions API basics
  • Google Ads conversion tags
  • UTM campaign tagging
  • Consent Mode basics
68

Attribution & Incrementality Analytics

Know which channels really drive results.

  • Attribution models
  • Last-click vs data-driven
  • Incrementality tests
  • Marketing mix modelling basics
  • Cross-channel measurement
69

Looker Studio Dashboards & Reporting Analytics

Turn data into client-ready reports.

  • Dashboard design
  • Connecting GA4 & ad data
  • KPIs by funnel stage
  • Calculated fields
  • Automated client reports
70

Data Analysis for Marketers: Sheets, Excel & SQL Analytics

Analyse data without waiting for a developer.

  • Pivot tables & lookups
  • Data cleaning
  • Google Sheets formulas
  • SQL SELECT & JOIN basics
  • Forecasting & trend lines

Phase 9: Generative AI, Business & Career Modules 71–80

71

Prompt Engineering & Generative AI for Marketers AI, business & career

Get reliable, on-brand output from AI.

  • ChatGPT, Gemini & Claude workflows
  • Prompt frameworks & custom instructions
  • Brand-voice prompting
  • AI-powered research
  • Jasper, Copy.ai & Writesonic
72

AI Creative, Image & Video Production AI, business & career

Produce visuals and video faster.

  • Canva AI & Adobe Firefly
  • Midjourney & DALL·E images
  • AI video & avatars
  • AI voice-over & dubbing
  • Creative quality checks
73

AI Automation, Custom GPTs & Agents AI, business & career

Automate repetitive marketing work.

  • Zapier & Make workflows
  • n8n basics
  • Custom GPTs & assistants
  • AI agents for reporting
  • Human review checkpoints
74

E-commerce & D2C Marketing AI, business & career

Grow and retain online store customers.

  • Shopify & WooCommerce marketing setup
  • Product page conversion
  • Catalogue & pricing strategy
  • COD, RTO & checkout friction
  • Customer retention & repeat purchase
75

Marketing Ethics, Legal & Ad Compliance AI, business & career

Advertise within the rules.

  • DPDP Act basics
  • ASCI advertising guidelines
  • Influencer disclosure rules
  • Cookie consent
  • Copyright & AI-content disclosure
76

Reputation Management & Crisis Communication AI, business & career

Protect the brand online.

  • Review generation & responses
  • Online reputation monitoring
  • Crisis response playbook
  • Negative-content suppression
  • Brand-safety monitoring
77

Agency Operations & Freelancing Business AI, business & career

Run client work professionally.

  • Proposals & scopes of work
  • Pricing models
  • Client onboarding
  • Project tools: Trello & ClickUp
  • Client retention & reporting cadence
78

Case Studies & Growth Experiments AI, business & career

Learn from real results and test new ideas.

  • Case studies: what worked and why
  • Hypothesis-led experiments
  • Growth loops
  • Experiment logs
  • Post-mortems
79

Live Client-Style Capstone Projects AI, business & career

Deliver a full brief end to end.

  • Brief & discovery
  • Full-funnel strategy build
  • SEO, ads and email execution
  • Weekly reporting
  • Final client presentation
80

Portfolio, Resume & Interview Prep AI, business & career

Get hired or start earning.

  • Portfolio & case-study page
  • Resume & LinkedIn optimisation
  • Mock interviews
  • Assignment & test practice
  • Salary & offer negotiation

Ad platforms such as ChatGPT Ads and JioHotstar Ads change quickly, so we teach the current workflow.

Want to see a class before you enrol?Book Free Demo

Tools you will use

Taught hands-on inside project work.

SEO & AI search

  • Ahrefs
  • SEMrush
  • Search Console
  • Bing Webmaster Tools
  • Rank Math
  • Surfer SEO
  • Ubersuggest
  • Screaming Frog
  • Sitebulb

AI & content

  • ChatGPT
  • Gemini
  • Claude
  • Jasper
  • Copy.ai
  • Writesonic
  • Grammarly
  • QuillBot
  • Midjourney
  • DALL·E
  • Adobe Firefly

Paid ads

  • Google Ads
  • Meta Ads Manager
  • ChatGPT Ads Manager
  • JioHotstar Ads
  • Amazon Ads
  • Merchant Center
  • DV360

Analytics & data

  • GA4
  • Google Tag Manager
  • Looker Studio
  • Hotjar
  • SimilarWeb
  • BigQuery

CRM, email & automation

  • HubSpot
  • Zoho CRM
  • Mailchimp
  • Brevo
  • ActiveCampaign
  • Zapier
  • Make
  • n8n

Design, video & social

  • Canva Pro
  • Figma
  • Photoshop
  • CapCut
  • Filmora
  • Hootsuite
  • Buffer
  • Meta Business Suite

Live client-style projects

The capstone turns a client brief into a full campaign and report.

  • SEO audit & 90-day roadmap
  • AI-search visibility report
  • Full-funnel paid media plan
  • Google Ads & Meta campaign builds
  • GA4 + Looker Studio client dashboard
  • Email automation flow
  • Content calendar & pillar plan
  • Final client presentation

Who is this course for?

Beginners and working marketers.

If you areYou will
Aspiring digital marketersA deep, structured path from strategy to execution in 6 months.
Freshers & graduatesBuild a portfolio-ready skill set across every major channel.
Working marketersAdd SEO, paid media, analytics and AI depth to your current role.
Business owners & foundersPlan and run your own growth marketing with clear measurement.
Freelancers & agency startersLearn proposals, pricing, reporting and client management along with the channels.

Career opportunities

Roles this program prepares you for. Outcomes vary by learner.

  • SEO Specialist
  • Performance Marketing Executive
  • Content Strategist
  • Marketing Analyst
  • Social Media Manager
  • Email & CRM Specialist
  • Digital Marketing Manager (junior)
  • Freelancer / Agency Founder
Skill Training Institute: your skills, our support, your career

Pro Track vs other digital marketing courses

Pick the right course for your goal.

CourseDurationFocus
Digital Marketing Pro Track (this course)6 monthsDeep strategy across SEO, paid media, analytics, content and AI: 80 modules
Digital Marketing Fast Track3 monthsBroad, job-ready start: 50 modules across all channels
SEO / AEO / GEO / AIO Mastery3 monthsSpecialist depth in search only
Digital Marketing Expert Diploma12 monthsFull DM stack plus SEO/AEO/GEO/AIO and agency operations

What is included

Everything in one program.

  • 80 modules in 9 phases
  • 21 SEO and AI-search modules
  • 14 paid-media modules
  • Analytics with GA4, Tag Manager and Looker Studio
  • Generative AI and automation workflows
  • Live client-style capstone projects
  • Case studies and growth experiments
  • Portfolio, resume and interview preparation

Certificate on completion

Awarded by Skill Training Institute after you complete the program.

Sample course completion certificate from Skill Training Institute, Greater Noida
Sample certificate. Details such as name, course, dates and grade are filled in per student.

Frequently Asked Questions

About the Digital Marketing Pro Track.

What is the Digital Marketing Pro Track?

It is a 6-month program at Skill Training Institute, Alpha 1, Greater Noida with 80 modules in 9 phases. It goes deep on SEO, AEO, GEO and SXO, content strategy, email and CRM, social media, paid advertising (Google, Meta, LinkedIn, ChatGPT Ads, JioHotstar Ads), analytics and generative AI, and ends with live client-style projects.

How is Pro Track different from the Fast Track?

Fast Track is a 3-month, 50-module program that covers all channels quickly to make you job-ready. Pro Track runs 6 months with 80 modules, splitting each area into more focused modules (for example, 14 SEO modules, 7 AI-search modules and 14 paid-media modules) with more strategy, measurement and client-style project work.

Do I need prior digital marketing experience?

No. Phase 1 covers strategy, website and brand basics, so beginners can join. Working marketers can use the program to deepen their skills.

Does it cover SXO, AEO, GEO and AI search?

Yes. Phase 3 has seven modules: Answer Engine Optimization, Generative Engine Optimization, Google AI Overviews and AI Mode, AI search visibility measurement, AI-Integrated Optimization, SXO and entity SEO with Bing and Copilot.

Will I learn ChatGPT Ads and JioHotstar Ads?

Yes. Modules 61 and 62 cover advertising inside ChatGPT through OpenAI's Ads Manager and running video and connected-TV campaigns on JioHotstar. Both change quickly, so we teach the current workflow and how to keep up.

What are the live client-style projects?

In the capstone module you take a client brief through discovery, full-funnel strategy, SEO, ads and email execution, reporting and a final presentation. Ask us how project accounts and practice ad budgets are arranged.

Which tools will I use?

Ahrefs, SEMrush, Search Console, Screaming Frog, Google Ads, Meta Ads Manager, GA4, Tag Manager, Looker Studio, HubSpot, Mailchimp, Canva, Figma, ChatGPT, Gemini, Zapier and more, taught inside project work.

Which course should I choose: Fast Track, Pro Track or SEO Mastery?

Choose Fast Track for a quick, broad start. Choose Pro Track for deeper strategy across all channels. Choose the SEO / AEO / GEO / AIO Mastery course if you only want search specialisation.

What is the fee, and can I attend a demo class first?

Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.

Ready to go deep on digital marketing?

504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.

Scroll to Top