Performance Marketing Course in Greater Noida (Alpha 1)
ROI-driven paid advertising across Google, Meta and other ad platforms, with budget and funnel management. 46 modules covering campaign structure, bidding, funnels, tracking and ROAS, finishing with live campaign projects.
What is the Performance Marketing course?
The Performance Marketing course at Skill Training Institute, Alpha 1, Greater Noida is a 3-month program with 46 modules in 7 phases. You learn campaign structure, bidding and funnels on Google Ads, Meta, Microsoft, LinkedIn, ChatGPT and JioHotstar, set up reliable tracking with GA4 and Tag Manager, manage budgets and ROAS, and run live campaign projects to build your portfolio.
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What's inside the course
Built around one goal: profitable paid campaigns.
- Campaign structure, bidding strategies and automation
- Google Ads: Search, Performance Max, Shopping, Display and YouTube
- Meta Ads, Advantage+ and creator or UGC ads
- ChatGPT Ads, JioHotstar, Microsoft Advertising and marketplace ads
- Funnels, landing pages and conversion rate optimisation
- GA4, Tag Manager, server-side tracking and attribution
- Budget forecasting, CAC, LTV and ROAS
- Scaling playbooks and weekly optimisation routines
- Ad policies, account bans and invalid traffic
Full syllabus: 46 modules, 7 phases
Every module has its own focus. Filter or search.
Phase 1: Performance Marketing Foundations & Funnels Modules 1–6, Weeks 1 to 2
Performance Marketing Fundamentals & Full-Funnel Thinking Funnels & CRO
How paid media turns budget into measurable results.
- Performance vs brand marketing
- Funnel stages and KPIs
- CPM, CPC, CPA, CTR and ROAS
- Channel selection by goal
- Ad platform hierarchy: account, campaign, ad set, ad
Ad Accounts, Business Accounts & Payment Setup Funnels & CRO
Set up accounts correctly before spending a rupee.
- Google Ads and manager accounts
- Meta business account and permissions
- Payment, billing and invoicing
- Domain, pixel and identity verification
- Access and security
Competitor & Market Intelligence Funnels & CRO
See what rivals do and where gaps are.
- SimilarWeb traffic estimates
- Google Trends & seasonality
- Ad library research
- Competitor SEO gap tools
- Benchmarking & SWOT
Offer Design, Pricing & Value Propositions Funnels & CRO
Make the offer easy to say yes to.
- Value proposition canvas
- Pricing models and psychology
- Bundles, upsells and guarantees
- Margin and break-even basics
- Small-budget offer tests
Lead Generation & Funnel Building Funnels & CRO
Design funnels that fill the pipeline.
- Lead magnets
- Funnel stages & offers
- Lead forms & qualification
- Webinar & event funnels
- Lead nurturing sequences
Landing Pages, CRO & A/B Testing Funnels & CRO
Raise conversion rates with evidence.
- Landing page anatomy
- Hotjar heatmaps & recordings
- A/B & multivariate tests
- Form & checkout optimisation
- Conversion research process
Phase 2: Tracking, Attribution & Testing Modules 7–12, Weeks 2 to 3
GA4 Fundamentals Tracking
Read what users actually do.
- GA4 setup & data streams
- Events & conversions
- Traffic & audience reports
- Real-time & DebugView
- Linking GA4 to Google Ads
Google Tag Manager & Conversion Tracking Tracking
Track every lead and sale.
- Containers, tags & triggers
- Meta Pixel & Conversions API basics
- Google Ads conversion tags
- UTM campaign tagging
- Consent Mode basics
UTM Strategy, Naming Conventions & Tracking Plans Tracking
Keep every click traceable.
- UTM parameters
- Campaign naming systems
- Tracking plan template
- Link builders and QA
- Channel grouping in GA4
Server-Side Tagging, Conversions API & Consent Mode Tracking
Keep measurement reliable as browsers change.
- Server-side GTM concepts
- Meta Conversions API
- Consent Mode v2
- Data quality and deduplication
- Debugging tools
Attribution & Incrementality Tracking
Know which channels really drive results.
- Attribution models
- Last-click vs data-driven
- Incrementality tests
- Marketing mix modelling basics
- Cross-channel measurement
Statistics & Experimentation for Marketers Tracking
Know when a result is real.
- Sampling and significance
- Sample size and test duration
- A/B and multivariate design
- Common testing mistakes
- Experiment documentation
Phase 3: Google Ads Modules 13–20, Weeks 4 to 6
Google Search Ads Google AdsLive project
Run real search campaigns.
- Campaign structure
- Match types & negative keywords
- Quality Score & Ad Rank
- Responsive search ads
- Sitelinks & call assets
Advanced Google Ads: Bidding, Audiences & Experiments Google Ads
Optimise accounts at scale.
- Smart bidding strategies
- Portfolio bid strategies
- Audience segments & signals
- Campaign experiments
- Google Ads scripts & automation rules
Performance Max & Shopping Ads Google Ads
Sell products across Google.
- Merchant Center & product feed
- Shopping campaigns
- PMax asset groups
- PMax audience signals
- AI Max for Search
Display, YouTube Ads & Demand Gen Google Ads
Visual and video advertising on Google.
- Display targeting
- YouTube ad formats
- Demand Gen campaigns
- Placement exclusions
- Video creative specs
Google Ads Account Audits & Optimisation Frameworks Google Ads
Find waste and growth in any account.
- Account structure review
- Search terms and negatives
- Quality Score and ad strength
- Budget and bid diagnostics
- Audit report and roadmap
Google Ads Scripts, Automation & AI Max Google Ads
Let automation handle repetitive work.
- Rules and scripts basics
- Automated reports and alerts
- AI Max for Search
- Automation guardrails
- Testing automated vs manual
Product Feed Optimisation & Merchant Center Advanced Google Ads
Better feeds, better shopping results.
- Feed attributes and titles
- Supplemental feeds
- Disapproval troubleshooting
- Custom labels and segmentation
- Feed automation tools
Lead-Gen Campaigns: Call Ads, Lead Forms & Offline Conversions Google Ads
Optimise for qualified leads, not cheap ones.
- Lead form ads
- Call ads and call tracking
- Offline conversion imports
- Lead quality feedback loops
- Cost per qualified lead
Phase 4: Meta & Social Ads Modules 21–27, Weeks 6 to 8
Meta Ads Manager (Facebook & Instagram) Meta & social adsLive project
Launch and manage Meta campaigns.
- Ads Manager setup & billing
- Objectives & ad sets
- Interest & custom audiences
- Ad copy & creative
- Reading results
Advanced Meta Ads & Advantage+ Meta & social ads
Full-funnel strategies on Meta.
- Full-funnel campaign structure
- Advantage+ shopping & audiences
- Catalogue & dynamic ads
- Click-to-WhatsApp ads
- Creative testing frameworks
Scaling Meta Campaigns: Budgets, Structure & Fatigue Meta & social ads
Grow spend without breaking efficiency.
- Scaling methods
- Campaign budget structures
- Learning phase management
- Audience saturation
- Account quality and restrictions
Ad Creative Strategy & Testing Frameworks Meta & social ads
Find winning creative systematically.
- Angles, hooks and formats
- Creative briefs
- Structured testing plans
- Creative fatigue signals
- Creative analytics
UGC, Creator & Partnership Ads Meta & social ads
Use real voices to lower ad costs.
- Briefing creators
- UGC ad scripts
- Partnership ads on Instagram and Facebook
- Usage rights
- Testing creator creative
Remarketing & Audience Strategy Meta & social ads
Bring back visitors who did not convert.
- Remarketing lists & tags
- Custom & lookalike audiences
- Customer-list matching
- Sequential messaging
- Frequency caps & exclusions
LinkedIn, X & Pinterest Ads Meta & social ads
B2B and conversation-driven advertising.
- LinkedIn objectives & formats
- Job-title & company targeting
- Lead Gen Forms
- X ad objectives & billing
- Pinterest shopping ads
Phase 5: Other Ad Platforms & Channels Modules 28–34, Weeks 8 to 10
ChatGPT Ads (OpenAI Ads Manager) Other platformsNew
Advertise inside AI conversations.
- How ChatGPT ads are labelled & placed
- Self-serve Ads Manager setup
- CPM, CPC & conversion-optimised bidding
- Conversation-context targeting
- Product feed ads for e-commerce
- Measurement & policy rules
JioHotstar & CTV/OTT Ads Other platformsNew
Reach India's streaming audience.
- JioHotstar self-serve Ads platform
- Pre-roll, mid-roll, banner & masthead formats
- Non-skippable live-event ads
- Connected TV audiences
- Mobile-first video creative
- Reach, frequency & budgeting
Marketplace & Retail Media Ads Other platforms
Advertise where people shop.
- Amazon Ads: sponsored products
- Amazon brand & display ads
- Flipkart ads
- Listing & A+ content basics
- ACoS & TACoS
Microsoft Advertising & Copilot Placements Other platforms
Reach searchers outside Google.
- Microsoft Advertising setup
- Importing Google Ads campaigns
- Audience network and LinkedIn targeting
- Copilot ad formats
- Performance benchmarks
App Marketing & Install Campaigns Other platforms
Promote and grow mobile apps.
- App Store & Play Store optimisation
- App research
- Google App campaigns
- Meta app-install ads
- Install tracking basics
Programmatic, Native & Affiliate Advertising Other platforms
Buy media beyond the big platforms.
- How programmatic works
- DV360 basics
- Taboola & Outbrain native ads
- Affiliate networks & payouts
- Fraud & brand-safety controls
B2B & SaaS Paid Media Other platforms
Paid strategy for long sales cycles.
- LinkedIn account targeting
- Retargeting long cycles
- Demo and trial campaigns
- Review-site and comparison ads
- Pipeline and revenue reporting
Phase 6: Budgets, ROAS & Optimisation Modules 35–40, Weeks 10 to 11
Paid Media Strategy & Media Planning Budgets & ROAS
The maths and planning behind every ad platform.
- Auctions & bidding: CPC, CPM, CPA
- Budget, ROAS & CAC
- Channel mix planning
- Funnel-to-platform mapping
- Ad account structure
Budgeting, Forecasting & Marketing Mix Modelling Budgets & ROAS
Plan spend across channels with evidence.
- Budget allocation methods
- Forecasting spend and returns
- Marketing mix modelling basics
- Incrementality vs MMM
- Scenario planning
Marketing Finance: CAC, ROAS, LTV & P&L Budgets & ROAS
Speak the language of the CFO.
- CAC, ROAS and MER
- LTV to CAC ratio
- Payback period
- Marketing P&L
- Budget defence
Looker Studio Dashboards & Reporting Budgets & ROAS
Turn data into client-ready reports.
- Dashboard design
- Connecting GA4 & ad data
- KPIs by funnel stage
- Calculated fields
- Automated client reports
Scaling Playbooks & Weekly Optimisation Routines Budgets & ROAS
Know when to scale, hold or cut.
- Daily and weekly optimisation checklist
- Scale, hold or kill rules
- Vertical vs horizontal scaling
- Diagnosing falling ROAS
- Optimisation logs
Ad Policies, Account Bans & Invalid Traffic Budgets & ROAS
Protect accounts and budgets.
- Google and Meta policy basics
- Preventing and appealing disapprovals
- Account restrictions and recovery
- Click fraud and invalid traffic
- Brand safety controls
Phase 7: Verticals, Clients & Career Modules 41–46, Weeks 11 to 12
E-commerce & D2C Marketing Business & career
Grow and retain online store customers.
- Shopify & WooCommerce marketing setup
- Product page conversion
- Catalogue & pricing strategy
- COD, RTO & checkout friction
- Customer retention & repeat purchase
Industry Playbooks: Local, Real Estate, Education & Healthcare Business & career
Marketing plans tuned to each vertical.
- Local service businesses
- Real estate lead funnels
- Education and admissions
- Healthcare ad rules
- Vertical KPIs and benchmarks
Marketing Ethics, Legal & Ad Compliance Business & career
Advertise within the rules.
- DPDP Act basics
- ASCI advertising guidelines
- Influencer disclosure rules
- Cookie consent
- Copyright & AI-content disclosure
Account Management, Reporting & Retention Business & career
Keep clients informed and happy.
- Reporting cadence
- Client communication
- Managing expectations
- Upsell and cross-sell
- Churn prevention
Live Campaign Capstone Projects Business & careerLive project
Run a paid campaign end to end.
- Brief and goal setting
- Funnel and tracking setup
- Campaign build and launch
- Optimisation log
- Final results presentation
Portfolio, Resume & Interview Prep Business & career
Get hired or start earning.
- Portfolio & case-study page
- Resume & LinkedIn optimisation
- Mock interviews
- Assignment & test practice
- Salary & offer negotiation
Ad platforms such as ChatGPT Ads and JioHotstar Ads change quickly, so we teach the current workflow. Phase timing is indicative.
Tools you will use
Taught hands-on inside project work.
Search & shopping ads
- Google Ads
- Google Ads Editor
- Merchant Center
- Microsoft Advertising
- Keyword Planner
Social & video ads
- Meta Ads Manager
- Meta Events Manager
- LinkedIn Campaign Manager
- YouTube Ads
- Pinterest Ads
New & emerging platforms
- ChatGPT Ads Manager
- JioHotstar Ads
- Amazon Ads
- DV360
Tracking & analytics
- GA4
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- Hotjar
Landing pages & CRO
- WordPress
- Elementor
- Canva Pro
- Figma
Creative & AI
- ChatGPT
- Gemini
- Adobe Firefly
- CapCut
- Canva Pro
Live campaign projects
The capstone takes a brief from goal to results report.
- Google Search campaign build
- Performance Max or Shopping campaign
- Meta lead-gen or sales campaign
- Landing page and A/B test plan
- GA4 and Tag Manager conversion tracking
- Budget and ROAS forecast
- Looker Studio performance dashboard
- Final results presentation
Who is this course for?
Beginners, working marketers and business owners.
| If you are | You will |
|---|---|
| Aspiring performance marketers | A structured path from account setup to profitable campaigns in 3 months. |
| Freshers & graduates | Build a portfolio with live campaign work across major platforms. |
| Working marketers | Add paid media, tracking and ROAS depth to your current role. |
| E-commerce & D2C sellers | Run your own ads with clear measurement and budget control. |
| Business owners & founders | Plan, brief and judge paid campaigns with confidence. |
| Freelancers & agency starters | Offer paid media services with audits, reporting and scaling routines. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- Performance Marketing Executive
- Paid Media Specialist
- PPC Specialist
- Media Buyer
- E-commerce Ads Manager
- Growth Marketer
- Marketing Analyst (paid)
- Freelance Ads Consultant
Performance Marketing vs other digital marketing courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| Performance Marketing (this course) | 3 months | Paid ads on Google, Meta and other platforms with funnels, bidding, tracking and ROAS: 46 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations: 150 modules |
What is included
Everything in one program.
- 46 modules in 7 phases
- 22 ad-platform modules
- 6 tracking, attribution and testing modules
- Budget, ROAS and dashboard modules
- Live campaign capstone projects
- Ad account and policy troubleshooting
- Portfolio, resume and interview preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the Performance Marketing course.
What is the Performance Marketing course?
It is a 3-month program at Skill Training Institute, Alpha 1, Greater Noida with 46 modules in 7 phases. It covers ROI-driven paid advertising on Google, Meta and other ad platforms, with campaign structure, bidding, funnels, tracking, budget management and ROAS, and ends with live campaign projects.
Do I need prior digital marketing experience?
No. Phase 1 covers performance marketing basics, funnels and account setup, so beginners can join. Working marketers can use the program to deepen their paid media skills.
Which ad platforms will I learn?
Google Ads (Search, Performance Max, Shopping, Display, YouTube and Demand Gen), Meta Ads (Facebook and Instagram), LinkedIn, X and Pinterest, Microsoft Advertising, ChatGPT Ads, JioHotstar and connected TV, marketplace ads, app campaigns and programmatic. That is 22 ad-platform modules.
Will I learn tracking and measurement?
Yes. Phase 2 covers GA4, Google Tag Manager, UTM and naming systems, server-side tracking and Conversions API, attribution and incrementality, and testing statistics, so you can trust the numbers behind your ROAS.
How does the course handle budgets and ROAS?
Phase 6 covers media planning, budget forecasting and marketing mix modelling, CAC, LTV and ROAS, Looker Studio dashboards, scaling playbooks and weekly optimisation routines.
Will I learn ChatGPT Ads and JioHotstar Ads?
Yes. Both have their own modules in Phase 5. They change quickly, so we teach the current workflow and how to keep up.
What are the live campaign projects?
In the capstone you take a brief through goal setting, funnel and tracking setup, campaign build and launch, optimisation and a final results presentation. Ask us how project accounts and practice ad budgets are arranged.
How is this different from the Pro Track or Fast Track?
Performance Marketing is a 3-month, paid-media-focused course. Fast Track is a broad 3-month course across all channels. Pro Track (6 months) and the Expert Diploma (12 months) cover SEO, content, social and analytics as well.
What is the fee, and can I attend a demo class first?
Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.
Ready to run profitable ad campaigns?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.