SEO, AEO, GEO & AIO Mastery Course in Greater Noida (Alpha 1)
Search is no longer just Google. Learn to rank on Google and Bing, win featured snippets, get cited by ChatGPT, Perplexity and Gemini, use AI to scale your work, and turn visits into results with SXO. 25 modules, 20+ tools, live website audits.
What is the SEO / AEO / GEO / AIO Mastery course?
The SEO / AEO / GEO / AIO Mastery course at Skill Training Institute, Alpha 1, Greater Noida is a 3-month specialist program with 25 modules in 6 phases. You learn SEO (rank on Google and Bing), AEO (win featured snippets and voice search), GEO (get cited by ChatGPT, Perplexity, Gemini and AI Overviews) and AIO (use AI to scale SEO work), with SXO applied to turn search visits into results. You use 20+ tools hands-on, audit real websites, and finish with a portfolio, a specialist certificate and placement assistance.
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The 4 search disciplines, plus SXO
What each one is, where it works and which modules teach it.
Search Engine Optimization
Rank on Google & Bing
On-page and technical SEO, keyword research and mapping, backlinks and authority, Core Web Vitals.
Modules 1–13
Answer Engine Optimization
Win featured snippets & voice search
Featured snippets, People Also Ask, voice search results and zero-click optimization.
Modules 14–16
Generative Engine Optimization
Get cited by AI search
Citations in ChatGPT, Perplexity, Gemini and Google AI Overviews; entity clarity and sourcing.
Modules 17–18
AI-Integrated Optimization
Use AI to scale SEO work
AI keyword research, automated content briefs, AI technical audits, automated reporting; plus Google's AI-powered search (SGE).
Modules 19–21
Search Experience Optimization
Turn rankings into results
Matching search intent, page speed, mobile experience, clear answers and conversion tracking, so the visit ends in an action.
Applied across Modules 3, 4, 6, 16, 24, 25
| Discipline | Where it works | Goal |
|---|---|---|
| SEO | Google & Bing results pages | Rank pages for the right keywords |
| AEO | Featured snippets, PAA, voice assistants | Be chosen as the direct answer |
| GEO | ChatGPT, Perplexity, Gemini, AI Overviews | Be cited inside AI-generated answers |
| AIO | Your own SEO workflow | Do audits, briefs and reporting faster with AI |
| SXO | The visitor's experience after the click | Convert search visits into enquiries and sales |
SXO: Search Experience Optimization
Ranking and being cited only matter if the visit ends in an action. SXO connects search visibility to the experience after the click.
What is SXO?
SXO is the practice of optimizing for both search engines and the searcher: matching intent, loading fast on mobile, giving a clear answer early, building trust and making the next step easy. It sits on top of SEO, AEO and GEO.
Why it matters
Traffic that does not convert has no business value. With AI answers taking more clicks, the visits you do earn must count. SXO makes every ranking, snippet and AI citation lead to an enquiry, sale or sign-up.
How SXO is applied in this program:
| SXO skill | Where you practise it | What you do |
|---|---|---|
| Intent mapping | Module 3 | Map every keyword to the page and intent it should serve. |
| On-page and internal linking | Module 4 | Titles, headers and internal links that guide the visitor. |
| Speed, mobile & Core Web Vitals | Module 6 | Fix the technical friction that makes visitors leave. |
| Answer-first content formats | Module 16 | Definitions, steps, comparison tables and FAQs that give the answer fast. |
| Behaviour and conversion analysis | Module 24 + Hotjar | GA4 conversion attribution and heatmaps to see what visitors do. |
| Reporting on outcomes | Module 25 | Looker Studio dashboard and 90-day plan tied to business results. |
Full curriculum: 25 modules, 6 phases
Each phase builds on the last. Filter by type or search a topic.
Phase 1: SEO Foundations Modules 1–5
Introduction to Search: SEO, AEO, GEO & AIO Overview Skill
How search evolved from Google rankings to AI-generated answers, and why all four disciplines matter.
How Search Engines Work: Crawling, Indexing & Ranking Skill
How Googlebot crawls, indexes and ranks pages, and how AI is changing these mechanisms.
Keyword Research: Tools, Strategy & Intent Mapping Live practical
Find keywords with Ahrefs, SEMrush and Keyword Planner; map intent to the right pages. Live exercise.
On-Page SEO: Title Tags, Meta, Headers & Internal Linking Live practical
Optimize titles, meta descriptions, H1–H6 structure, alt text and internal linking on live pages.
Content Writing for SEO: Structure, Readability & Optimization Skill
Write content that ranks and converts, using LSI keywords, Surfer SEO and Rank Math in real time.
Phase 2: Technical SEO Modules 6–10
Technical SEO: Site Speed, Mobile & Core Web Vitals Live practical
Test and optimize real sites for Core Web Vitals, mobile-friendliness, HTTPS and page speed.
Website Architecture & URL Structuring Skill
Silo structure, breadcrumbs, canonical tags, XML sitemaps, robots.txt and clean URL design.
Schema Markup & Structured Data Live practical
Implement JSON-LD schema on live pages and test with Google's Rich Results Test.
Google Search Console: Full Walkthrough Live practical
Verification, Performance reports, Coverage issues, Core Web Vitals, URL inspection, sitemaps.
SEO Auditing: Tools & Live Website Audit Live practical
Use Screaming Frog and Ahrefs Site Audit to produce a professional audit report, a real portfolio piece.
Phase 3: Off-Page SEO Modules 11–13
Off-Page SEO: Backlinks, Authority & Trust Skill
Domain Authority, Page Authority, trust flow and backlink profile analysis with Ahrefs and SEMrush.
Link Building Techniques: Outreach & Guest Posting Live practical
Guest posting, broken link building, HARO, digital PR; write and send real outreach emails.
Online Reputation & Brand Signals Skill
How brand mentions, Google Business Profile, reviews and E-E-A-T build Google's trust in your brand.
Phase 4: AEO & GEO Modules 14–18
What is AEO: Featured Snippets, PAA & Voice Search AEO
The content formats and structures that trigger featured snippets, PAA boxes and voice results.
Optimizing for AI Answers: ChatGPT, Perplexity & Gemini AEO
What makes content answer-worthy for AI systems, with live tests checking if it gets referenced.
Structured Content for Answer Engines AEO
Definitions, numbered steps, comparison tables and FAQ formats: reformat content for direct answers.
What is GEO: How AI Search Changes Everything GEO
How Google AI Overviews, Perplexity and Bing Copilot work, and what it means for traffic and clicks.
GEO Strategy: Getting Cited in AI-Generated Results GEO
The six GEO strategies: authoritative sourcing, quotable stats, expert attribution, entity clarity.
Phase 5: AIO Modules 19–21
What is AIO: AI-Powered Search & Google's SGE AIO
Google's Search Generative Experience and the opportunities and threats it creates for SEOs.
AI Tools for SEO: Ahrefs AI, SEMrush AI & ChatGPT AI tools
Hands-on with AI content suggestions, writing assistants and ChatGPT for keyword clustering.
Automating SEO Workflows with AI AI tools
Build semi-automated workflows for content, link auditing, rank tracking and client reporting.
Phase 6: Local, E-Commerce & Analytics Modules 22–25
Local SEO: Google Business Profile & Maps Ranking Skill
Set up and optimize a Google Business Profile; local ranking factors, citations and reviews.
E-Commerce SEO: Product Pages & Category Optimization Skill
Audit product and category pages on real Shopify and WooCommerce stores for buying-intent keywords.
Google Analytics 4 for SEO: Traffic & Behaviour Analysis Live practical
Connect SEO work to business outcomes with GA4 conversion attribution and custom reports.
SEO Strategy & Reporting: Building a Full SEO Plan Live practical
Capstone: build a 90-day SEO plan and a Looker Studio dashboard, your final portfolio piece.
20+ tools you will use
Taught hands-on inside real audits and live projects, not shown as demos.
SEO research
- Ahrefs
- SEMrush
- Ubersuggest
- KWFinder
Google tools
- Search Console
- GA4
- PageSpeed Insights
- Keyword Planner
- Rich Results Test
- Looker Studio
Technical SEO
- Screaming Frog
- Sitebulb
- GTmetrix
- Schema.org
On-page tools
- Surfer SEO
- Rank Math
- Yoast SEO
- Elementor
Analytics & AI
- Hotjar
- Mixpanel
- Similarweb
- ChatGPT
- Jasper
- Ahrefs AI
- SEMrush AI
Portfolio projects and what you build
Documented deliverables you can show employers and clients.
- Complete SEO audit report on a real website
- Keyword strategy document with intent mapping
- JSON-LD schema implemented and tested on live pages
- Real outreach emails for link building
- Featured-snippet and FAQ reformatting of live content
- Looker Studio dashboard
- 90-day SEO plan (capstone)
Roles this program prepares you for
- SEO Specialist
- AEO/GEO Consultant
- Content SEO Strategist
- In-house Marketing SEO Lead
Who is this course for?
A specialist program, not a general digital marketing course.
| If you are | You will |
|---|---|
| Aspiring SEO specialists | Deep expertise in all four search disciplines for specialist roles. |
| Content writers and bloggers | Go beyond keyword insertion: the full technical and strategic picture of content that ranks. |
| Business owners | Build and run your own search strategy instead of paying agencies for SEO you don't understand. |
| Digital marketing professionals | Add SEO / AEO / GEO / AIO depth on top of your existing skills. |
What is included
A complete specialist program.
- 25 specialist modules in 6 phases
- 20+ SEO and AI tools, hands-on
- Live website audits on real sites
- Dedicated AEO and GEO modules
- AI-powered SEO workflows (ChatGPT, SEMrush AI, Ahrefs AI)
- Portfolio projects
- Specialist completion certificate
- Placement assistance: resume review, LinkedIn guidance, referrals to 50+ hiring partners
SEO / AEO / GEO / AIO Mastery vs Digital Marketing courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| SEO / AEO / GEO / AIO Mastery (this course) | 3 months | Specialist depth in search: 25 modules, 20+ tools |
| Digital Marketing Fast Track | 3 months | Quick-start overview of SEO, social media and paid ads |
| Digital Marketing Pro Track | 6 months | SEO, performance marketing and analytics with live projects |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations |
| Performance Marketing | 3 months | ROI-driven paid advertising on Google, Meta and more |
Course details
Key facts at a glance.
| Course | SEO / AEO / GEO / AIO Mastery |
|---|---|
| Duration | 3 months; 25 modules in 6 phases |
| Tools | 20+ SEO and AI tools, hands-on |
| Mode | Online, Offline and Hybrid; Hindi and English |
| Certificate | Specialist completion certificate |
| Address | 504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida, Uttar Pradesh 201310 |
| Timings | Mon–Fri 9 AM–8 PM; Sat–Sun 10 AM–5 PM |
| Phone / WhatsApp | +91-9773854034 |
Frequently Asked Questions
About the SEO, AEO, GEO, AIO and SXO course.
What is the SEO / AEO / GEO / AIO Mastery course?
It is a 3-month specialist program at Skill Training Institute, Alpha 1, Greater Noida with 25 modules in 6 phases. It teaches how to rank on Google and Bing (SEO), win featured snippets and voice search (AEO), get cited by AI search engines (GEO) and use AI to scale SEO work (AIO).
What is the difference between SEO, AEO, GEO, AIO and SXO?
SEO ranks pages in search results. AEO gets your content chosen as the direct answer in snippets, People Also Ask and voice search. GEO gets you cited in ChatGPT, Perplexity, Gemini and Google AI Overviews. AIO uses AI tools to speed up SEO work. SXO (Search Experience Optimization) makes sure the visit after the click leads to an action.
How long is the course and how many modules does it have?
The course is 3 months long with 25 modules organised into 6 phases.
Which tools will I learn?
20+ tools, hands-on, including Ahrefs, SEMrush, Google Search Console, GA4, Screaming Frog, Surfer SEO, Hotjar, Looker Studio, Rank Math and ChatGPT for SEO.
Do I work on real websites?
Yes. You audit real websites, implement schema on live pages, send real outreach emails and build a full SEO audit report for your portfolio.
Is this a general digital marketing course?
No. It is a specialist search program. For broader marketing, see the Digital Marketing Fast Track (3 months), Pro Track (6 months) or Expert Diploma (12 months).
Does the course cover SXO?
SXO is applied across the program through intent mapping, on-page and internal linking, Core Web Vitals and mobile experience, answer-first content formats, Hotjar and GA4 conversion analysis, and the Looker Studio reporting capstone.
Which AI search engines does the GEO module cover?
GEO covers getting cited on ChatGPT, Perplexity, Gemini, Bing Copilot and Google AI Overviews, using strategies such as authoritative sourcing, quotable stats, expert attribution and entity clarity.
What projects will I complete?
A full SEO audit, a keyword strategy document, a Looker Studio dashboard and a 90-day SEO plan, all documented for your portfolio.
What jobs can I prepare for?
SEO Specialist, AEO/GEO Consultant, Content SEO Strategist and In-house Marketing SEO Lead.
Do you provide a certificate and placement assistance?
Yes. You receive a specialist completion certificate, plus resume review, LinkedIn guidance and referrals to 50+ hiring partners.
What is the fee?
Fees depend on the course and the mode you choose (Online, Offline or Hybrid). Book a free demo class or WhatsApp +91-9773854034 for the current fee.
Can I attend a demo class first?
Yes. A free demo class is available with no fees and no commitment. WhatsApp or call +91-9773854034 to reserve a seat.
Ready to become a search specialist?
New batches enrolling; a free demo class is available. See all 24 courses.