Digital Marketing Expert Diploma in Greater Noida (Alpha 1)
The complete diploma for agency and in-house leadership roles. 150 modules covering every digital marketing channel, SEO, AEO, GEO and AIO, paid media, analytics, generative AI and agency operations, finishing with live client-style projects.
What is the Digital Marketing Expert Diploma?
The Digital Marketing Expert Diploma at Skill Training Institute, Alpha 1, Greater Noida is a 12-month program with 150 modules in 12 phases. You cover the full digital marketing stack, go deep on SEO, AEO, GEO, AIO and SXO, master paid media on Google, Meta, Microsoft, LinkedIn, ChatGPT and JioHotstar, measure with GA4, BigQuery and Looker Studio, build AI and automation workflows, and learn agency operations and marketing leadership before completing live client-style projects.
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What's inside the diploma
The Pro Track scope plus 70 more modules for expert and leadership roles.
- 150 modules, 70 more than the Pro Track
- Advanced SEO: JavaScript SEO, log files, programmatic SEO and recovery
- 14 AI-search modules: AEO, GEO, AIO, SXO, AI crawlers and GEO audits
- ChatGPT Ads, JioHotstar, Microsoft Advertising and Performance Max
- Server-side tagging, BigQuery, Power BI and marketing finance
- Python, n8n automation and AI-assisted building
- Industry playbooks: local, real estate, education, healthcare, B2B and SaaS
- Agency operations: pricing, proposals, pitching, onboarding and hiring
- Marketing leadership for in-house teams and the CMO track
Full syllabus: 150 modules, 12 phases
Every module has its own focus. Filter or search.
Phase 1: Strategy, Website & Brand Modules 1–12, Month 1
Digital Marketing Landscape & Career Paths Foundations
How the ecosystem fits together and where you can specialise.
- Channels: owned, earned, paid
- Agency vs in-house vs freelance
- Specialist vs generalist roles
- T-shaped marketer skills
- 90-day learning roadmap
Marketing Productivity Stack & Project Management Foundations
Run campaigns like a team, even when solo.
- Notion, ClickUp and Trello boards
- Google Workspace workflows
- Briefs, checklists and SOPs
- Campaign sprint planning
- Asset naming and file hygiene
Marketing Strategy Frameworks Foundations
Plan before you spend.
- SOSTAC planning
- STP: segment, target, position
- 4Ps & 7Ps mix
- OKRs & goal setting
- SMART KPIs
Customer Research, Personas & Journey Mapping Foundations
Understand buyers with evidence.
- Surveys with Google Forms
- Customer interviews
- Empathy maps
- Jobs-to-be-done
- Journey maps & touchpoints
Consumer Psychology & Behavioural Marketing Foundations
Why people notice, trust and buy.
- Cognitive biases in buying
- Social proof, scarcity and ethics
- Choice architecture
- Cialdini's persuasion principles
- Behavioural nudges in UX
Competitor & Market Intelligence Foundations
See what rivals do and where gaps are.
- SimilarWeb traffic estimates
- Google Trends & seasonality
- Ad library research
- Competitor SEO gap tools
- Benchmarking & SWOT
Brand Strategy, Positioning & Messaging Foundations
Build a brand people can repeat back to you.
- Purpose, vision and values
- Positioning statements
- Messaging house and tone of voice
- Naming and tagline testing
- Brand guidelines document
Offer Design, Pricing & Value Propositions Foundations
Make the offer easy to say yes to.
- Value proposition canvas
- Pricing models and psychology
- Bundles, upsells and guarantees
- Margin and break-even basics
- Small-budget offer tests
Domain, Hosting & WordPress Build Foundations
Launch a business website from scratch.
- Domain & DNS records
- Hosting & CDN choices
- WordPress install & themes
- Plugin stack & updates
- Backups & staging sites
No-Code Web Builders: Webflow, Wix & Framer Foundations
Ship pages fast without a developer.
- Webflow layouts and CMS
- Wix and Framer landing pages
- Forms, popups and integrations
- SEO and speed settings
- Client handover and editing
Website UX, Design & Accessibility Foundations
Pages that look credible and work for everyone.
- Wireframes in Figma
- Elementor page building
- HTML & CSS essentials
- WCAG accessibility basics
- Mobile-first navigation
Brand Identity & Creative Design Foundations
Consistent visuals without a designer.
- Brand voice & positioning
- Canva Pro brand kit
- Photoshop & Remove.bg
- Adobe Express & Snappa
- Logo & colour systems
Phase 2: SEO Foundations Modules 13–26, Month 2
Search Engine Fundamentals & Algorithm History SEO
The mechanics and history behind rankings.
- Crawl, index, rank pipeline
- SERP layouts & features
- Panda, Penguin & Helpful Content updates
- White-hat vs black-hat
- Reading core-update impact
Keyword Research & Search Intent SEO
Find the searches that bring customers.
- Intent types & SERP analysis
- Keyword Planner, Ahrefs, SEMrush
- Ubersuggest & KWFinder
- Long-tail & question keywords
- Difficulty & volume scoring
Topic Clusters & Content Gap Analysis SEO
Organise keywords into a content plan.
- Pillar & cluster architecture
- Keyword-to-page mapping
- Competitor content gaps
- Cannibalisation fixes
- Seasonal & trend topics
On-Page SEO SEO
Optimise every element of a page.
- Title tags & meta descriptions
- Heading hierarchy
- Image alt text & compression
- Internal linking patterns
- Rank Math & Yoast setup
Schema Markup & Structured Data SEO
Help search engines understand your pages.
- JSON-LD basics
- Organization & LocalBusiness schema
- FAQ & Article schema
- Rich Results Test
- Schema validation & monitoring
Technical SEO: Crawling & Indexing SEO
Fix what stops sites from being found.
- Robots.txt rules
- XML sitemaps
- Crawl budget
- Screaming Frog & Sitebulb crawls
- Log-file basics & JavaScript SEO
Core Web Vitals & Site Speed SEO
Make sites fast and stable.
- LCP, INP & CLS
- PageSpeed Insights & GTmetrix
- Caching & CDN
- Image formats & lazy loading
- Render-blocking fixes
Site Architecture, Migrations & Redirects SEO
Restructure and move sites without losing rankings.
- URL structure
- 301 redirect mapping
- Domain & HTTPS migration
- Faceted navigation & pagination
- Post-migration monitoring
Content for SEO & E-E-A-T SEO
Write and refine content that ranks and earns trust.
- SEO writing principles
- E-E-A-T signals
- Surfer SEO optimisation
- Grammarly & QuillBot review
- Plagiarism & content refresh cycles
Link Building & Digital PR SEO
Build authority the safe way.
- Backlink quality metrics
- Guest posting & outreach
- Digital PR & journalist pitching
- Broken-link & unlinked mentions
- Toxic links & disavow
Local SEO & Google Business Profile SEO
Win nearby customers on Google Maps.
- Profile setup & verification
- NAP & citation building
- Reviews & Q&A
- Map pack ranking factors
- Geo-targeted service pages
E-commerce SEO SEO
Rank category and product pages.
- Category & product page SEO
- Product schema & merchant listings
- Faceted URL control
- Duplicate & thin content
- Marketplace vs own-store SEO
International & Multilingual SEO SEO
Reach Hindi, regional and global audiences.
- Hreflang implementation
- Hindi & regional keyword research
- ccTLD vs subfolder
- Translation quality checks
- Regional SERP differences
Google Search Console, SEO Audits & Reporting SEOLive project
Diagnose and report on real sites.
- Property verification
- Performance & CTR analysis
- Index coverage fixes
- URL Inspection & sitemap submission
- Audit report & roadmap deliverable
Phase 3: Advanced & Technical SEO Modules 27–35, Month 3
Advanced Keyword Strategy & SERP Feature Targeting SEO
Win beyond the ten blue links.
- Opportunity and difficulty scoring
- SERP feature mapping
- Featured snippets and People Also Ask
- Zero-click and brand-query strategy
- Keyword portfolios for revenue pages
JavaScript SEO & Rendering SEO
Make script-heavy sites crawlable.
- Client-side vs server-side rendering
- Testing rendered HTML
- React, Next.js and SPA pitfalls
- Lazy loading and hydration issues
- Rendering fixes to brief developers on
Log File Analysis & Crawl Budget SEO
See what bots actually crawl.
- Reading server logs
- Crawl budget on large sites
- Bot verification and AI crawlers
- Orphan and wasted-crawl URLs
- Log analysis tools
Programmatic SEO & Content at Scale SEO
Build templates that scale safely.
- Data sources and templates
- Page types and keyword patterns
- Quality thresholds and thin-content risk
- Internal linking at scale
- Indexation monitoring
B2B, SaaS & Lead-Gen SEO SEO
SEO that feeds a sales pipeline.
- Bottom-funnel and comparison pages
- Integration and alternative pages
- Product-led content
- Long sales cycles and attribution
- Aligning SEO with sales
Video, Image, Discover & News SEO SEO
Rank on every Google surface, not just web results.
- Image and video sitemaps
- Video schema and key moments
- Google Discover eligibility
- Google News and Top Stories basics
- Visual search and Lens
App Store Optimization (ASO) SEO
Get apps found and installed.
- Play Store and App Store ranking factors
- Keywords and metadata
- Icons, screenshots and preview video
- Ratings and review management
- Store listing experiments
Algorithm Updates, Penalties & Recovery SEO
Diagnose traffic drops and plan recovery.
- Core, spam and helpful-content updates
- Manual actions and disavow
- Traffic-drop diagnosis
- Recovery roadmaps
- Monitoring and alerts
Enterprise SEO, Forecasting & ROI SEO
Get SEO funded and approved.
- SEO forecasting models
- Business cases and ROI
- Working with developers and product teams
- SEO inside agile sprints
- Governance for large sites
Phase 4: AEO, GEO, AI Overviews, AIO & SXO Modules 36–49, Months 3 to 4
How LLMs Retrieve, Rank & Cite Sources AI search
Understand the machinery behind AI answers.
- Training data vs live retrieval
- RAG and grounding basics
- Query fan-out
- Citation patterns across platforms
- Hallucination and source trust
Answer Engine Optimization (AEO) AI search
Get chosen as the direct answer.
- Featured snippets
- People Also Ask
- Voice search
- FAQ & Q&A content structure
- Zero-click strategy
Generative Engine Optimization (GEO) AI search
Get cited inside AI answers.
- Citations in ChatGPT, Perplexity & Gemini
- Entity & brand clarity
- Quotable facts & sourcing
- Third-party mentions & reviews
- Prompt-based visibility testing
Passage-Level Content Engineering for AI Answers AI search
Write pages that AI systems can quote.
- Passage-level structure
- Definition, comparison and how-to blocks
- Fact density and original data
- Headings, lists and tables
- Freshness and update cadence
Google AI Overviews & AI Mode AI searchNew
Adapt to Google's AI-first results.
- How AI Overviews pick sources
- Query fan-out & topic coverage
- Content formats that get cited
- Impact on clicks & CTR
- AI Mode follow-up queries
Platform Playbooks: ChatGPT, Perplexity, Gemini & Claude AI search
Each assistant sources answers differently, so test each one.
- How each platform finds sources
- Bing index and ChatGPT search
- Perplexity citations
- Gemini and Google's ecosystem
- Test prompts and tracking sheets
AI Search Visibility Measurement AI searchNew
Prove whether AI search is sending you value.
- Prompt sets & share of answer
- Referral traffic tagging
- AI-visibility tools overview
- Competitor citation tracking
- Reporting AI visibility to clients
AI-Integrated Optimization (AIO) AI search
Use AI to scale SEO work with human control.
- AI keyword clustering
- AI content briefs
- AI-assisted audits & scripts
- Editing & quality control
- AI-content risks & guidelines
SXO: Search Experience Optimization AI searchNew
Turn search visits into results, not just clicks.
- Intent-to-page matching
- Page experience & UX signals
- SERP-to-conversion journey
- Trust, readability & clarity
- SXO audit of a live page
Entity SEO, Bing & Copilot Optimization AI search
Strengthen your brand beyond Google.
- Brand SERP & knowledge panel
- Wikidata & sameAs signals
- Bing Webmaster Tools
- IndexNow
- Copilot citations
Brand Mentions, Digital PR & Reputation in AI Answers AI search
Earn the mentions that models repeat.
- Brand mention tracking
- Reddit, Wikipedia and review-site influence
- Digital PR for citations
- Correcting inaccurate AI answers
- Sentiment in AI responses
Voice, Visual & Multimodal Search AI search
Optimise for how people ask now.
- Voice assistants and conversational queries
- Google Lens and visual search
- Multimodal prompts
- Image and product data
- Local voice queries
AI Crawlers, robots.txt & llms.txt AI search
Control how AI bots see your site.
- Common AI user agents
- robots.txt rules for AI bots
- llms.txt: the proposal and the evidence
- Paywalls, licensing and opt-outs
- Server checks and logs
GEO Audits, Playbooks & Client Reporting AI search
Package AI-search work for clients.
- GEO audit checklist
- Prompt sets and tracking
- Share-of-voice reports
- Roadmaps and quick wins
- Selling GEO services
Phase 5: Content Strategy & Creation Modules 50–61, Months 4 to 5
Content Strategy & Editorial Calendars Content
Plan content that supports business goals.
- Content pillars & audit
- Funnel-stage content mapping
- Editorial calendar building
- Content KPIs
- Topic ideation from audience questions
Copywriting Frameworks & Conversion Copy Content
Words that persuade.
- Magnetic headlines
- AIDA & PAS formulas
- CTAs & microcopy
- Product descriptions
- Tone & voice guidelines
Direct-Response Copy: Sales Pages, VSLs & Ads Content
Copy built to make people act.
- Sales page anatomy
- Video sales letter scripts
- Ad hooks and angles
- Objection handling
- Copy testing
Blogging, Long-form & Thought Leadership Content
Build authority with depth.
- Blog structure & templates
- Long-form guides & ebooks
- Founder ghostwriting
- Byline articles & op-eds
- Blog monetisation
Brand & Data Storytelling Content
Make stories and numbers memorable.
- Story arcs for brands
- Case-study writing
- Infographic design
- Charts that persuade
- Original research & surveys
Video Marketing & Editing Content
Short-form video that holds attention.
- Hooks & scripting
- CapCut editing
- Filmora editing
- Captions, subtitles & voice-over
- Video ad structure
Motion Graphics & Advanced Video Editing Content
Move beyond basic cuts.
- Keyframes and easing
- Animated logos and lower thirds
- Kinetic typography
- Templates and presets
- Export settings by platform
Podcast & Audio Marketing Content
Reach audiences who listen.
- Podcast planning & formats
- Recording & editing basics
- Hosting & RSS distribution
- Guesting & audiograms
- Audio ads & measurement
Content Operations & Distribution Content
Run content like a production line.
- Briefs & style guides
- Editorial QA & approvals
- Repurposing workflows
- Syndication partners
- Content performance reviews
Lead Magnets, Whitepapers & Case Studies Content
Assets that turn readers into leads.
- Lead magnet formats
- Whitepaper structure
- Case study interviews
- Gating vs open access
- Promoting long-form assets
Newsletters & Owned Audiences Content
Build an audience you do not rent.
- Newsletter platforms
- Positioning and formats
- Growth and referral loops
- Sponsorships and monetisation
- Metrics that matter
Content Audits, Refresh & Performance Optimisation Content
Improve what you already published.
- Content inventory
- Keep, merge or prune decisions
- Refresh workflows
- Content decay detection
- Content scoring and ROI
Phase 6: Email, Messaging, Leads & CRM Modules 62–75, Months 5 to 6
Email Marketing with Mailchimp Email & leads
Run complete email campaigns.
- List building & opt-ins
- Campaign creation
- Templates & segmentation
- Subject lines & preview text
- Open & click analysis
Email Automation & Lifecycle Flows Email & leads
Automate customer communication.
- Welcome & drip sequences
- Abandoned-cart flows
- Brevo & ActiveCampaign
- Personalisation at scale
- Win-back & loyalty offers
Advanced Email: Segmentation, Personalisation & Klaviyo Email & leads
Send fewer, more relevant emails.
- Behavioural segmentation
- Dynamic content blocks
- Klaviyo flows for e-commerce
- Predictive send times
- Testing beyond subject lines
Email Deliverability & Compliance Email & leads
Make sure emails reach the inbox.
- SPF, DKIM & DMARC
- Sender reputation
- List hygiene
- Spam-trigger avoidance
- Consent & unsubscribe rules
WhatsApp, SMS & Push Marketing Email & leads
Reach customers on their phones.
- WhatsApp Business app & catalogue
- API broadcasts & templates
- SMS basics
- Web push notifications
- Opt-in & messaging etiquette
Chatbots, Conversational Marketing & WhatsApp Business API Email & leads
Automate conversations without losing the human touch.
- Chatbot flow design
- WhatsApp Business API templates
- Lead qualification bots
- Human handoff
- Conversation analytics
Lead Generation & Funnel Building Email & leads
Design funnels that fill the pipeline.
- Lead magnets
- Funnel stages & offers
- Lead forms & qualification
- Webinar & event funnels
- Lead nurturing sequences
Cold Outreach & B2B Prospecting Email & leads
Reach buyers respectfully and at scale.
- Ideal customer profiles
- List building and LinkedIn Sales Navigator
- Outreach sequences
- Personalisation with AI
- Consent, DPDP and reply handling
Account-Based Marketing (ABM) Email & leads
Market to named accounts, not crowds.
- Target account selection
- Buying committees
- Multi-channel ABM plays
- Account-level ads
- ABM measurement
Landing Pages, CRO & A/B Testing Email & leads
Raise conversion rates with evidence.
- Landing page anatomy
- Hotjar heatmaps & recordings
- A/B & multivariate tests
- Form & checkout optimisation
- Conversion research process
CRM & Marketing Automation Email & leads
Connect marketing to sales.
- HubSpot & Zoho CRM basics
- Lead scoring
- Pipeline stages
- Chatbots & conversational flows
- Sales-marketing handoff
Marketing Ops: Lead Scoring, Enrichment & Integrations Email & leads
Keep data clean and leads routed.
- Lead scoring models
- Data enrichment
- CRM and form integrations
- Lead routing and SLAs
- Data hygiene and deduplication
Webinars, Events & Virtual Summits Email & leads
Use live formats to generate pipeline.
- Topic and speaker selection
- Registration funnels
- Running the live session
- Follow-up sequences
- Event ROI
Retention, Loyalty & Referral Programs Email & leads
Grow revenue from customers you already have.
- Onboarding and activation
- Loyalty mechanics
- Referral programme design
- Win-back campaigns
- Churn signals
Phase 7: Social Media Marketing Modules 76–89, Months 6 to 7
Social Media Strategy & Tools Social
One plan for every platform.
- Platform selection by goal
- Posting cadence
- Hootsuite, Buffer, Later, SocialPilot
- Meta Business Suite
- Social media audits
Facebook Marketing Social
Grow a business page and community.
- Page setup & cover strategy
- Post types & first followers
- Groups & community building
- Facebook Insights
- Facebook Shops basics
Instagram Marketing Social
Grow reach and engagement.
- Business profile & bio
- Reels, Stories & carousels
- Hashtag & keyword strategy
- Instagram Insights
- Collab posts & broadcast channels
Short-Form Video Growth: Reels, Shorts & Hooks Social
Make the first three seconds count.
- Hook and retention structure
- Reels and Shorts formats
- Trend use without chasing
- Batch filming workflows
- Reading retention graphs
LinkedIn Marketing & Personal Branding Social
B2B visibility and lead generation.
- Profile & company page
- Connection strategy
- Viral posts & newsletters
- Employee advocacy
- Personal-brand content plan
X & Threads Marketing Social
Real-time and text-first reach.
- Profile optimisation
- Hashtags & polls
- Threads for text-first reach
- Trend & real-time marketing
- Embedding posts on your website
YouTube Marketing & YouTube SEO Social
Build a channel that gets found.
- Channel setup & branding
- Video keyword research
- Titles, tags & thumbnails
- Shorts strategy
- Monetisation & subscriber growth
Pinterest, Quora & Reddit Marketing Social
Evergreen traffic and authority.
- Pinterest business account & pin design
- Pinterest SEO
- Quora answer strategy
- Quora business page
- Reddit community etiquette
Influencer, Creator & Community Management Social
Work with creators and manage communities.
- Finding & vetting influencers
- Collaboration briefs & contracts
- Micro vs macro influencers
- Community moderation
- Measuring influencer ROI
Community Platforms: WhatsApp Channels, Telegram & Discord Social
Build owned communities on messaging platforms.
- Choosing the platform
- Community rules and moderation
- Content rhythm
- Growth and onboarding
- Community health metrics
Social Commerce & Live Selling Social
Sell where people already scroll.
- Instagram and Facebook shops
- Catalogues and product tags
- Live selling formats
- Creator-led sales
- Order and support handling
Social Listening & Social Analytics Social
Turn conversation into insight.
- Listening queries and alerts
- Sentiment and topic analysis
- Native analytics deep-dive
- Competitor benchmarking
- Insight-to-action reports
Employer Branding & Employee Advocacy Social
Use people to build trust in the brand.
- Employer brand content
- Employee advocacy programmes
- Recruitment marketing
- LinkedIn company page playbook
- Measuring advocacy
Social Media Audits & Client Account Management Social
Run social accounts for clients with discipline.
- Account audit template
- Content approval workflows
- Monthly reporting
- Community response guidelines
- Scope and boundaries
Phase 8: Paid Advertising & Performance Marketing Modules 90–103, Months 7 to 8
Paid Media Strategy & Media Planning Paid ads
The maths and planning behind every ad platform.
- Auctions & bidding: CPC, CPM, CPA
- Budget, ROAS & CAC
- Channel mix planning
- Funnel-to-platform mapping
- Ad account structure
Google Search Ads Paid adsLive project
Run real search campaigns.
- Campaign structure
- Match types & negative keywords
- Quality Score & Ad Rank
- Responsive search ads
- Sitelinks & call assets
Advanced Google Ads: Bidding, Audiences & Experiments Paid ads
Optimise accounts at scale.
- Smart bidding strategies
- Portfolio bid strategies
- Audience segments & signals
- Campaign experiments
- Google Ads scripts & automation rules
Performance Max & Shopping Ads Paid ads
Sell products across Google.
- Merchant Center & product feed
- Shopping campaigns
- PMax asset groups
- PMax audience signals
- AI Max for Search
Display, YouTube Ads & Demand Gen Paid ads
Visual and video advertising on Google.
- Display targeting
- YouTube ad formats
- Demand Gen campaigns
- Placement exclusions
- Video creative specs
Meta Ads Manager (Facebook & Instagram) Paid adsLive project
Launch and manage Meta campaigns.
- Ads Manager setup & billing
- Objectives & ad sets
- Interest & custom audiences
- Ad copy & creative
- Reading results
Advanced Meta Ads & Advantage+ Paid ads
Full-funnel strategies on Meta.
- Full-funnel campaign structure
- Advantage+ shopping & audiences
- Catalogue & dynamic ads
- Click-to-WhatsApp ads
- Creative testing frameworks
LinkedIn, X & Pinterest Ads Paid ads
B2B and conversation-driven advertising.
- LinkedIn objectives & formats
- Job-title & company targeting
- Lead Gen Forms
- X ad objectives & billing
- Pinterest shopping ads
App Marketing & Install Campaigns Paid ads
Promote and grow mobile apps.
- App Store & Play Store optimisation
- App research
- Google App campaigns
- Meta app-install ads
- Install tracking basics
Remarketing & Audience Strategy Paid ads
Bring back visitors who did not convert.
- Remarketing lists & tags
- Custom & lookalike audiences
- Customer-list matching
- Sequential messaging
- Frequency caps & exclusions
ChatGPT Ads (OpenAI Ads Manager) Paid adsNew
Advertise inside AI conversations.
- How ChatGPT ads are labelled & placed
- Self-serve Ads Manager setup
- CPM, CPC & conversion-optimised bidding
- Conversation-context targeting
- Product feed ads for e-commerce
- Measurement & policy rules
JioHotstar & CTV/OTT Ads Paid adsNew
Reach India's streaming audience.
- JioHotstar self-serve Ads platform
- Pre-roll, mid-roll, banner & masthead formats
- Non-skippable live-event ads
- Connected TV audiences
- Mobile-first video creative
- Reach, frequency & budgeting
Marketplace & Retail Media Ads Paid ads
Advertise where people shop.
- Amazon Ads: sponsored products
- Amazon brand & display ads
- Flipkart ads
- Listing & A+ content basics
- ACoS & TACoS
Programmatic, Native & Affiliate Advertising Paid ads
Buy media beyond the big platforms.
- How programmatic works
- DV360 basics
- Taboola & Outbrain native ads
- Affiliate networks & payouts
- Fraud & brand-safety controls
Phase 9: Advanced Paid Media Modules 104–112, Months 8 to 9
Google Ads Account Audits & Optimisation Frameworks Paid ads
Find waste and growth in any account.
- Account structure review
- Search terms and negatives
- Quality Score and ad strength
- Budget and bid diagnostics
- Audit report and roadmap
Google Ads Scripts, Automation & AI Max Paid ads
Let automation handle repetitive work.
- Rules and scripts basics
- Automated reports and alerts
- AI Max for Search
- Automation guardrails
- Testing automated vs manual
Microsoft Advertising & Copilot Placements Paid ads
Reach searchers outside Google.
- Microsoft Advertising setup
- Importing Google Ads campaigns
- Audience network and LinkedIn targeting
- Copilot ad formats
- Performance benchmarks
Product Feed Optimisation & Merchant Center Advanced Paid ads
Better feeds, better shopping results.
- Feed attributes and titles
- Supplemental feeds
- Disapproval troubleshooting
- Custom labels and segmentation
- Feed automation tools
Ad Creative Strategy & Testing Frameworks Paid ads
Find winning creative systematically.
- Angles, hooks and formats
- Creative briefs
- Structured testing plans
- Creative fatigue signals
- Creative analytics
Scaling Meta Campaigns: Budgets, Structure & Fatigue Paid ads
Grow spend without breaking efficiency.
- Scaling methods
- Campaign budget structures
- Learning phase management
- Audience saturation
- Account quality and restrictions
B2B & SaaS Paid Media Paid ads
Paid strategy for long sales cycles.
- LinkedIn account targeting
- Retargeting long cycles
- Demo and trial campaigns
- Review-site and comparison ads
- Pipeline and revenue reporting
Lead-Gen Campaigns: Call Ads, Lead Forms & Offline Conversions Paid ads
Optimise for qualified leads, not cheap ones.
- Lead form ads
- Call ads and call tracking
- Offline conversion imports
- Lead quality feedback loops
- Cost per qualified lead
Budgeting, Forecasting & Marketing Mix Modelling Paid ads
Plan spend across channels with evidence.
- Budget allocation methods
- Forecasting spend and returns
- Marketing mix modelling basics
- Incrementality vs MMM
- Scenario planning
Phase 10: Analytics, Tracking & Reporting Modules 113–125, Months 9 to 10
GA4 Fundamentals Analytics
Read what users actually do.
- GA4 setup & data streams
- Events & conversions
- Traffic & audience reports
- Real-time & DebugView
- Linking GA4 to Google Ads
GA4 Advanced: Explorations & Audiences Analytics
Go beyond standard reports.
- Funnel & path explorations
- Segments & comparisons
- Predictive audiences
- Custom dimensions
- BigQuery export overview
Google Tag Manager & Conversion Tracking Analytics
Track every lead and sale.
- Containers, tags & triggers
- Meta Pixel & Conversions API basics
- Google Ads conversion tags
- UTM campaign tagging
- Consent Mode basics
Server-Side Tagging, Conversions API & Consent Mode Analytics
Keep measurement reliable as browsers change.
- Server-side GTM concepts
- Meta Conversions API
- Consent Mode v2
- Data quality and deduplication
- Debugging tools
BigQuery & GA4 Data Exports Analytics
Query your own marketing data.
- GA4 BigQuery export
- SQL for event data
- Scheduled queries
- Joining ads and CRM data
- Cost control basics
Attribution & Incrementality Analytics
Know which channels really drive results.
- Attribution models
- Last-click vs data-driven
- Incrementality tests
- Marketing mix modelling basics
- Cross-channel measurement
Statistics & Experimentation for Marketers Analytics
Know when a result is real.
- Sampling and significance
- Sample size and test duration
- A/B and multivariate design
- Common testing mistakes
- Experiment documentation
Customer Analytics: Cohorts, LTV, RFM & Churn Analytics
Understand customers over time.
- Cohort analysis
- Lifetime value models
- RFM segmentation
- Churn analysis
- Segment-based campaigns
Heatmaps, Session Recordings & UX Research Analytics
See where users struggle.
- Microsoft Clarity and Hotjar
- Reading heatmaps
- Session recording review
- On-site surveys
- Turning findings into tests
Looker Studio Dashboards & Reporting Analytics
Turn data into client-ready reports.
- Dashboard design
- Connecting GA4 & ad data
- KPIs by funnel stage
- Calculated fields
- Automated client reports
Power BI & Advanced Dashboards Analytics
Build decision-ready dashboards.
- Power BI data model
- DAX basics
- Blending multiple sources
- Design for executives
- Sharing and refresh schedules
Data Analysis for Marketers: Sheets, Excel & SQL Analytics
Analyse data without waiting for a developer.
- Pivot tables & lookups
- Data cleaning
- Google Sheets formulas
- SQL SELECT & JOIN basics
- Forecasting & trend lines
Marketing Finance: CAC, ROAS, LTV & P&L Analytics
Speak the language of the CFO.
- CAC, ROAS and MER
- LTV to CAC ratio
- Payback period
- Marketing P&L
- Budget defence
Phase 11: Generative AI & Automation Modules 126–133, Months 10 to 11
Prompt Engineering & Generative AI for Marketers AI & automation
Get reliable, on-brand output from AI.
- ChatGPT, Gemini & Claude workflows
- Prompt frameworks & custom instructions
- Brand-voice prompting
- AI-powered research
- Jasper, Copy.ai & Writesonic
AI Creative, Image & Video Production AI & automation
Produce visuals and video faster.
- Canva AI & Adobe Firefly
- Midjourney & DALL·E images
- AI video & avatars
- AI voice-over & dubbing
- Creative quality checks
AI Automation, Custom GPTs & Agents AI & automation
Automate repetitive marketing work.
- Zapier & Make workflows
- n8n basics
- Custom GPTs & assistants
- AI agents for reporting
- Human review checkpoints
Python for Marketers AI & automation
Automate the work spreadsheets cannot.
- Python and notebook basics
- Working with CSV and APIs
- pandas for marketing data
- Ethical web scraping
- Automating reports
Advanced Automation: n8n, APIs & Webhooks AI & automation
Connect tools into reliable workflows.
- APIs and webhooks explained
- n8n workflows
- Error handling and monitoring
- CRM, ads and sheet integrations
- Automation documentation
AI-Assisted Web & App Building AI & automation
Prototype tools and pages with AI coding assistants.
- Prompting for code
- Landing pages and calculators
- Deploying and hosting
- Testing and debugging
- Security basics
AI Personalisation & Predictive Marketing AI & automation
Use models to tailor and forecast.
- Dynamic content
- Predictive scoring
- Recommendation logic
- Testing personalisation
- Privacy limits
AI Governance, Brand Safety & Data Privacy AI & automation
Use AI without creating risk.
- AI usage policies
- Fact-checking AI output
- Copyright and disclosure
- DPDP Act and data handling
- Vetting AI tools
Phase 12: Business, Agency, Leadership & Career Modules 134–150, Months 11 to 12
E-commerce & D2C Marketing Business & career
Grow and retain online store customers.
- Shopify & WooCommerce marketing setup
- Product page conversion
- Catalogue & pricing strategy
- COD, RTO & checkout friction
- Customer retention & repeat purchase
Industry Playbooks: Local, Real Estate, Education & Healthcare Business & career
Marketing plans tuned to each vertical.
- Local service businesses
- Real estate lead funnels
- Education and admissions
- Healthcare ad rules
- Vertical KPIs and benchmarks
Industry Playbooks: B2B, SaaS & Professional Services Business & career
Marketing plans for considered purchases.
- B2B funnel design
- SaaS trial and demo funnels
- Professional services trust signals
- Sales enablement content
- Pipeline reporting
Marketing Ethics, Legal & Ad Compliance Business & career
Advertise within the rules.
- DPDP Act basics
- ASCI advertising guidelines
- Influencer disclosure rules
- Cookie consent
- Copyright & AI-content disclosure
Reputation Management & Crisis Communication Business & career
Protect the brand online.
- Review generation & responses
- Online reputation monitoring
- Crisis response playbook
- Negative-content suppression
- Brand-safety monitoring
Freelancing: Niches, Platforms & First Clients Business & career
Start earning while you build your agency.
- Choosing a niche
- Upwork, LinkedIn and referrals
- Portfolio-led outreach
- Starter packages
- Rates and boundaries
Agency Business Models & Service Packaging Business & career
Decide what your agency sells and to whom.
- Retainers, projects and performance fees
- Niche and positioning
- Service packaging
- Margins and capacity
- Productised offers
Pricing, Proposals & Contracts Business & career
Quote confidently and protect the scope.
- Pricing methods
- Proposal structure
- Scope of work and change requests
- Contracts and payment terms
- Handling discount requests
Pitching & Winning Clients Business & career
Turn conversations into signed clients.
- Lead sources for agencies
- Discovery calls
- Pitch decks and demos
- Case-study selling
- Follow-up and closing
Client Onboarding, Discovery & Audits Business & career
Start every engagement with clarity.
- Onboarding checklist
- Access and tracking setup
- Discovery questionnaire
- Baseline audits
- 90-day plan
Account Management, Reporting & Retention Business & career
Keep clients informed and happy.
- Reporting cadence
- Client communication
- Managing expectations
- Upsell and cross-sell
- Churn prevention
Building Teams: Hiring, Freelancers & SOPs Business & career
Scale delivery beyond yourself.
- Roles and org design
- Hiring and test tasks
- Managing freelancers
- SOPs and quality control
- Performance reviews
Agency Finance, GST & Legal Basics (India) Business & career
Run the business side properly.
- Invoicing and GST basics
- Cash flow and payment follow-up
- Tools for accounting
- Contracts and NDAs
- When to involve a CA or lawyer
Marketing Leadership: In-House Teams, Budgets & the CMO Track Business & career
Lead marketing inside an organisation.
- Team structure and hiring
- Annual planning and budgets
- Working with sales and product
- Agency and vendor management
- Reporting to leadership
Case Studies & Growth Experiments Business & career
Learn from real results and test new ideas.
- Case studies: what worked and why
- Hypothesis-led experiments
- Growth loops
- Experiment logs
- Post-mortems
Live Client-Style Capstone Projects Business & career
Deliver a full brief end to end.
- Brief & discovery
- Full-funnel strategy build
- SEO, ads and email execution
- Weekly reporting
- Final client presentation
Portfolio, Resume & Interview Prep Business & career
Get hired or start earning.
- Portfolio & case-study page
- Resume & LinkedIn optimisation
- Mock interviews
- Assignment & test practice
- Salary & offer negotiation
Ad platforms such as ChatGPT Ads and JioHotstar Ads change quickly, so we teach the current workflow.
Tools you will use
Taught hands-on inside project work.
SEO & AI search
- Ahrefs
- SEMrush
- Search Console
- Bing Webmaster Tools
- Rank Math
- Surfer SEO
- Screaming Frog
- Sitebulb
- Log file analysers
AI & content
- ChatGPT
- Gemini
- Claude
- Perplexity
- Jasper
- Grammarly
- Midjourney
- Adobe Firefly
- CapCut
- After Effects
Paid ads
- Google Ads
- Meta Ads Manager
- Microsoft Advertising
- ChatGPT Ads Manager
- JioHotstar Ads
- Amazon Ads
- Merchant Center
- DV360
Analytics & data
- GA4
- Google Tag Manager
- BigQuery
- Looker Studio
- Power BI
- Microsoft Clarity
- Hotjar
- SimilarWeb
CRM, email & automation
- HubSpot
- Zoho CRM
- Mailchimp
- Klaviyo
- Sales Navigator
- Zapier
- Make
- n8n
- Python
Web, design & agency ops
- WordPress
- Webflow
- Framer
- Canva Pro
- Figma
- Notion
- ClickUp
- Trello
- Google Workspace
Live client-style projects
The capstone turns a client brief into a full campaign and report.
- SEO audit & 90-day roadmap
- GEO and AI-search visibility audit
- Full-funnel paid media plan
- Google Ads & Meta campaign builds
- Server-side tracking and GA4 + BigQuery dashboard
- Email and WhatsApp automation flow
- Agency proposal, pricing & contract pack
- SOP and client onboarding kit
- Final client presentation
Who is this course for?
Beginners, working marketers and future agency owners.
| If you are | You will |
|---|---|
| Aspiring digital marketers | A complete path from foundations to expert level in 12 months. |
| Freshers & graduates | Build a portfolio-ready skill set across every major channel. |
| Working marketers | Add specialist depth and move toward team lead or manager roles. |
| In-house team leads | Plan budgets, manage vendors and report to leadership. |
| Business owners & founders | Plan and run your own growth marketing with clear measurement. |
| Freelancers & agency starters | Package services, price, pitch, onboard and scale a client business. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- SEO Manager
- AI Search / GEO Specialist
- Performance Marketing Manager
- Digital Marketing Manager
- Growth Marketer
- Marketing Analyst
- Agency Founder
- Marketing Lead (with experience)
Expert Diploma vs other digital marketing courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| Digital Marketing Expert Diploma (this course) | 12 months | Full DM stack, SEO/AEO/GEO/AIO, analytics, AI, agency operations and leadership: 150 modules |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| SEO / AEO / GEO / AIO Mastery | 3 months | Specialist depth in search only |
What is included
Everything in one program.
- 150 modules in 12 phases
- 37 SEO and AI-search modules
- 23 paid-media modules
- Analytics with GA4, Tag Manager, BigQuery and Looker Studio
- Generative AI, Python and automation workflows
- Agency toolkit: pricing, proposals, contracts and SOPs
- Live client-style capstone projects
- Portfolio, resume and interview preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the Digital Marketing Expert Diploma.
What is the Digital Marketing Expert Diploma?
It is a 12-month program at Skill Training Institute, Alpha 1, Greater Noida with 150 modules in 12 phases. It covers the full digital marketing stack, SEO, AEO, GEO and AIO, paid media, analytics, generative AI and automation, and agency operations, and ends with live client-style projects. It is built for agency and in-house leadership roles.
How is the Expert Diploma different from the Pro Track?
The Pro Track is a 6-month, 80-module program. The Expert Diploma runs 12 months with 150 modules: it includes that scope and adds 70 more modules on advanced SEO, AI search, advanced paid media, analytics engineering, AI automation, industry playbooks, agency operations and marketing leadership.
Do I need prior digital marketing experience?
No. Phase 1 covers strategy, website and brand basics, so beginners can join. Working marketers can use the later phases to move into specialist or leadership roles.
Does it cover SEO, AEO, GEO, AIO and SXO?
Yes. There are 37 SEO and AI-search modules. Phases 2 and 3 cover core and advanced SEO, and Phase 4 has 14 modules on AEO, GEO, Google AI Overviews and AI Mode, AIO, SXO, entity SEO, AI crawlers and GEO audits.
What agency and leadership topics are included?
Phase 12 covers agency business models, pricing, proposals and contracts, pitching, onboarding, account management, hiring and SOPs, agency finance and GST basics, industry playbooks, and in-house marketing leadership.
Will I learn ChatGPT Ads and JioHotstar Ads?
Yes. Modules covering ChatGPT Ads through OpenAI's Ads Manager and JioHotstar and connected-TV campaigns sit in Phase 8. Both change quickly, so we teach the current workflow and how to keep up.
What are the live client-style projects?
In the capstone you take a client brief through discovery, full-funnel strategy, SEO, ads and email execution, reporting and a final presentation. Ask us how project accounts and practice ad budgets are arranged.
Which tools will I use?
Ahrefs, SEMrush, Search Console, Screaming Frog, Google Ads, Meta Ads Manager, Microsoft Advertising, GA4, Tag Manager, BigQuery, Looker Studio, Power BI, HubSpot, Klaviyo, Canva, Figma, ChatGPT, Gemini, n8n and more, taught inside project work.
Which course should I choose: Fast Track, Pro Track, SEO Mastery or the Expert Diploma?
Choose Fast Track for a quick, broad start. Choose Pro Track for deeper strategy across channels in 6 months. Choose SEO / AEO / GEO / AIO Mastery if you only want search specialisation. Choose the Expert Diploma if you want the complete stack plus agency or leadership skills.
What is the fee, and can I attend a demo class first?
Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.
Ready to become a complete digital marketer?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.