Google Ads & Meta Ads Course in Greater Noida (Alpha 1)
Hands-on campaign building on the two largest paid-ad platforms, from setup to optimisation. 32 modules covering Search, Display, Shopping, Meta Ads Manager, tracking and reporting, finishing with a live campaign project.
What is the Google Ads & Meta Ads course?
The Google Ads & Meta Ads course at Skill Training Institute, Alpha 1, Greater Noida is a 2-month performance marketing program with 32 modules in 6 phases. You learn Search, Display, Shopping, Performance Max and YouTube ads, master Meta Ads Manager for Facebook and Instagram, set up tracking with GA4, Tag Manager and Meta Pixel, optimise for ROAS and cost per lead, and run a live campaign capstone.
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What's inside the course
Built around one goal: profitable campaigns on Google and Meta.
- Google Ads: Search, Display, Shopping, Performance Max and YouTube
- Meta Ads Manager for Facebook and Instagram
- Keyword research, bidding and Quality Score
- Audiences, creative strategy and copywriting
- Lead generation, sales and retargeting campaigns
- GA4, Tag Manager, Meta Pixel and UTM tracking
- Budgeting, CAC, ROAS and A/B testing
- Looker Studio dashboards and client reporting
- Ad policies, troubleshooting and a live campaign capstone
Full syllabus: 32 modules, 6 phases
Every module has its own focus. Filter or search.
Phase 1: Paid Advertising Foundations & Setup Modules 1–4, Week 1
Paid Advertising & Performance Marketing Fundamentals Foundations
Learn how paid ads turn budget into leads and sales.
- Performance marketing and the ad funnel
- CPM, CPC, CTR, CPA, CPL and ROAS
- Search intent vs social discovery
- Google Ads vs Meta Ads: when to use which
- How auctions and budgets work
Ad Accounts, Business Setup & Billing Foundations
Set up accounts correctly before spending.
- Google Ads and manager accounts
- Meta Business Suite, Business Manager and Ad Account
- Payments, billing and invoices
- Domain and business verification
- Roles, access and account security
Goals, Offers & Audience Research Foundations
Start every campaign with a clear goal and audience.
- Campaign goals and success metrics
- Customer personas and pain points
- Offer and USP development
- Competitor research with Meta Ad Library and Google Ads Transparency Center
- Campaign brief template
Landing Pages & Conversion Basics Foundations
Send paid traffic to pages that convert.
- Landing page anatomy
- Forms, calls and click-to-WhatsApp
- Speed, mobile experience and trust signals
- Message match between ad and page
- Basic conversion rate optimisation
Phase 2: Tracking, Analytics & Measurement Modules 5–8, Week 2
GA4 Essentials for Advertisers Tracking & analytics
Understand what users do after the click.
- GA4 setup, data streams and events
- Conversions and key events
- Traffic acquisition and campaign reports
- Linking GA4 with Google Ads
- DebugView and testing
Google Tag Manager & Conversion Tracking Tracking & analytics
Track every lead and sale accurately.
- Containers, tags, triggers and variables
- Google Ads conversion tags
- Form, call and button tracking
- Google Tag Assistant testing
- Common tracking errors
Meta Pixel, Events Manager & Conversions API Basics Tracking & analytics
Give Meta the right signals to optimise.
- Installing the Meta Pixel
- Standard and custom events
- Events Manager and Pixel Helper
- Conversions API concept
- Event match quality and deduplication basics
UTM Tagging, Naming Conventions & Reporting Basics Tracking & analytics
Keep every click traceable and reports clean.
- UTM parameters and link builders
- Campaign naming systems
- Tracking plan template
- Attribution windows and platform differences
- Why Ads Manager and GA4 numbers differ
Phase 3: Google Ads Mastery Modules 9–18, Weeks 3 to 5
Google Ads Structure & Campaign Types Google Ads
See the full picture before building campaigns.
- Account, campaign, ad group and ad hierarchy
- Search, Display, Shopping, Video, Performance Max and Demand Gen overview
- Choosing a campaign type by goal
- Networks, locations and languages
- Budgets and delivery
Keyword Research & Match Types Google Ads
Find keywords that bring buyers, not browsers.
- Keyword Planner
- Broad, phrase and exact match
- Search intent and keyword grouping
- Negative keywords
- Search term reports
Search Campaign Build Google Ads
Build a complete Search campaign from scratch.
- Ad groups and themes
- Responsive search ads and copywriting
- Assets: sitelinks, callouts, calls and lead forms
- Location, schedule and device settings
- Launch checklist
Bidding Strategies & Budgets Google Ads
Choose bidding that matches your goal and data.
- Manual CPC and Maximise Clicks
- Maximise Conversions and Target CPA
- Maximise Conversion Value and Target ROAS
- Learning periods and data needs
- Budget allocation across campaigns
Quality Score, Ad Rank & Search Optimisation Google Ads
Improve performance without simply raising bids.
- Quality Score components
- Ad Rank and auction position
- Improving ad relevance and landing page experience
- Search term and keyword pruning
- Optimisation routine for Search
Display Campaigns Google Ads
Reach audiences across websites and apps.
- Placements and audience targeting
- Responsive display ads and creatives
- Remarketing lists
- Exclusions and brand safety
- Measuring display performance
Shopping Ads & Merchant Center Google Ads
Sell products with product feed-based ads.
- Merchant Center setup
- Product feed and attributes
- Feed optimisation
- Shopping campaign structure
- Product performance analysis
Performance Max Basics Google Ads
Use automated campaigns with proper inputs.
- How Performance Max works
- Asset groups and audience signals
- Feed-only vs asset-based setups
- Conversion goals and budgets
- Reading reports and limits of visibility
YouTube Ads, Video & Demand Gen Basics Google Ads
Add video and visual formats to the mix.
- Video ad formats
- Video campaign setup
- Demand Gen basics
- Audience targeting for video
- Measuring views and conversions
Google Ads Audits, Reports & Optimisation Routines Google Ads
Keep campaigns healthy week after week.
- Account audit checklist
- Weekly and monthly optimisation routine
- Recommendations tab: what to accept or ignore
- Google Ads reports and columns
- Troubleshooting drops in performance
Phase 4: Meta Ads Mastery (Facebook & Instagram) Modules 19–26, Weeks 5 to 7
Meta Ads Manager Structure & Objectives Meta Ads
Build campaigns around the right objective.
- Campaign, ad set and ad levels
- Awareness, Traffic, Engagement, Leads, App promotion and Sales objectives
- Conversion locations
- Ads Manager interface and columns
- Campaign setup walkthrough
Audience Targeting: Core, Custom & Lookalike Meta Ads
Reach the right people on Facebook and Instagram.
- Core audiences: location, age, interests
- Custom audiences from website, engagement and customer lists
- Lookalike audiences
- Advantage+ audience options
- Audience size and overlap
Placements, Budgets & Learning Phase Meta Ads
Control where and how budget is spent.
- Advantage+ placements vs manual placements
- Campaign budget vs ad set budget
- Bid strategies and cost controls
- The learning phase and why it matters
- Avoiding constant edits
Ad Creative Strategy & Copywriting Meta Ads
Create ads that stop the scroll.
- Image, video, carousel and Reels formats
- Hooks, offers and calls to action
- Copywriting frameworks
- Using AI tools for copy and visuals, and reviewing the output
- Creative testing plans
Lead Generation Campaigns Meta Ads
Generate and qualify leads on Meta.
- Instant forms
- Website lead campaigns
- Click-to-WhatsApp and Messenger ads
- Lead quality and follow-up workflow
- Reducing cost per lead without losing quality
Sales, Catalog & Advantage+ Shopping Campaigns Meta Ads
Drive online sales with Meta.
- Sales campaign setup
- Catalog and product sets
- Advantage+ shopping campaigns
- Dynamic ads
- Purchase optimisation and tracking checks
Retargeting & Funnel Building on Meta Meta Ads
Bring interested people back to convert.
- Full-funnel structure: cold, warm, hot
- Website and engagement retargeting
- Exclusions to avoid wasted spend
- Frequency management
- Offers for each funnel stage
Meta Optimisation, Scaling & Creative Fatigue Meta Ads
Grow spend without losing efficiency.
- Reading Meta metrics: CTR, CPM, CPC, ROAS
- Diagnosing high CPM or low CTR
- Scaling budgets step by step
- Creative fatigue signs and refresh
- Meta A/B testing tools
Phase 5: Budgets, Testing & Reporting Modules 27–29, Week 7
Budgeting, Forecasting & Unit Economics Optimisation & reporting
Know what you can afford to spend and expect back.
- Customer acquisition cost and lifetime value
- Break-even ROAS and target CPA
- Margins and pricing impact
- Budget split between Google and Meta
- Simple forecasting sheet
A/B Testing & Conversion Optimisation for Ads Optimisation & reporting
Test one thing at a time and learn from it.
- Test design and hypotheses
- Ad copy, creative and landing page tests
- Sample size and patience
- Reading results properly
- Documenting learnings
Dashboards & Client Reporting Optimisation & reporting
Turn data into reports people understand.
- Choosing KPIs by goal
- Looker Studio dashboards
- Combining Google Ads, Meta and GA4 data
- Monthly report template
- Presenting insights and next steps
Phase 6: Policies, Career & Capstone Modules 30–32, Week 8
Ad Policies, Account Suspensions & Troubleshooting Policies & career
Avoid and fix policy problems.
- Google Ads and Meta ad policy basics
- Ad disapprovals and appeals
- Account quality and suspensions
- Invalid traffic and click fraud awareness
- Privacy, consent and data-use rules
Freelancing, Agency Workflow & Career Preparation Policies & career
Use your skills to get clients or a job.
- Services and packages for freelancers
- Client onboarding, audits and proposals
- Agency workflow and reporting rhythm
- Portfolio and case-study page
- Resume, LinkedIn and interview preparation
Capstone Live Campaign Project Policies & career
Run a campaign from brief to results report.
- Brief, goals and tracking plan
- Google Ads campaign build
- Meta Ads campaign build
- Optimisation and testing log
- Final results presentation
Google and Meta change their platforms often, so we teach the current interfaces and features. Phase timing is indicative.
Tools you will use
Taught hands-on inside project work.
Google Ads
- Google Ads
- Google Ads Editor
- Keyword Planner
- Merchant Center
- YouTube Ads
Meta Ads
- Meta Ads Manager
- Meta Business Suite
- Events Manager
- Meta Ad Library
Tracking & analytics
- GA4
- Google Tag Manager
- Google Tag Assistant
- Meta Pixel Helper
Reporting
- Looker Studio
- Google Sheets
Creative & landing pages
- Canva
- CapCut
- WordPress
AI assistants
- ChatGPT
- Gemini
Hands-on projects
The capstone takes a brief from goal to results report.
- Ad account setup and tracking plan
- GA4 and Tag Manager conversion tracking
- Google Search campaign build
- Shopping or Display campaign
- Performance Max or YouTube campaign
- Meta lead-generation campaign
- Meta sales or catalog campaign
- Retargeting funnel plan
- Budget and ROAS forecast
- Looker Studio dashboard
- Capstone campaign results presentation
Who is this course for?
Beginners, working marketers and business owners.
| If you are | You will |
|---|---|
| Aspiring performance marketers | A focused path from account setup to running Google and Meta campaigns. |
| Freshers & graduates | Build a portfolio of real campaign work in two months. |
| Working marketers | Add structured Google Ads and Meta Ads depth to your current role. |
| Business owners & founders | Run or supervise your own ads with clear tracking and budget control. |
| E-commerce & D2C sellers | Learn Shopping, Performance Max, catalog and retargeting campaigns. |
| Freelancers & agency starters | Offer Google and Meta ad management with audits and reports. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- Performance Marketing Executive
- Google Ads Specialist
- Meta Ads Specialist
- Paid Media Executive
- PPC Specialist
- E-commerce Ads Manager
- Freelance Ads Consultant
Google Ads & Meta Ads vs other courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| Google Ads & Meta Ads (this course) | 2 months | Two platforms in depth: Search, Display, Shopping, Meta Ads Manager, tracking and optimisation: 32 modules |
| Performance Marketing | 3 months | Paid ads on Google, Meta and other platforms with funnels, attribution, media planning and ROAS: 46 modules |
| YouTube Marketing | 2 months | Channel growth, video SEO, thumbnails and CTR, Shorts and monetisation: 36 modules |
| ChatGPT & AI Tools Mastery | 2 months | Daily-work AI skills: prompting, AI writing and design tools, automation basics: 24 modules |
| Digital Marketing Fast Track | 3 months | Broad, job-ready start: 50 modules across all channels |
| Digital Marketing Pro Track | 6 months | Deep strategy across SEO, paid media, analytics, content and AI: 80 modules |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations: 150 modules |
What is included
Everything in one program.
- 32 modules in 6 phases
- 10 Google Ads modules
- 8 Meta Ads modules
- 4 tracking and analytics modules
- Budgeting, testing and reporting modules
- Live campaign capstone project
- Portfolio, freelancing and interview preparation
Certificate on completion
Awarded by Skill Training Institute after you complete the program.
Frequently Asked Questions
About the Google Ads & Meta Ads course.
What is the Google Ads & Meta Ads course?
It is a 2-month program at Skill Training Institute, Alpha 1, Greater Noida with 32 modules in 6 phases. It gives hands-on campaign-building training on Google Ads and Meta Ads, from account setup and tracking to campaign build, optimisation, reporting and a live campaign project.
Do I need prior experience?
No. Phase 1 covers paid advertising basics, account setup and landing pages, so beginners can join. Working marketers and business owners can use the course to add structured Google and Meta skills.
Which Google Ads campaign types will I learn?
Search, Display, Shopping with Merchant Center, Performance Max, YouTube and video campaigns, and Demand Gen basics, along with keyword research, bidding, Quality Score and optimisation routines.
What will I learn on Meta Ads?
Meta Ads Manager for Facebook and Instagram: objectives, audiences (core, custom and lookalike), placements, creative and copy, lead generation including click-to-WhatsApp, sales and catalog campaigns, retargeting, scaling and creative fatigue.
Will I learn tracking and analytics?
Yes. Phase 2 covers GA4, Google Tag Manager, Meta Pixel and Events Manager, Conversions API basics, UTM tagging and naming, so you can trust your conversion numbers.
Will I run real campaigns?
The course is built around hands-on work and ends with a live campaign capstone. Ask us how project accounts and practice ad budgets are arranged.
How is this different from the 3-month Performance Marketing course?
This 2-month course is focused on two platforms, Google Ads and Meta Ads, with 32 modules. The 3-month Performance Marketing course has 46 modules and adds other ad platforms, deeper attribution, funnels, media planning and verticals.
Do I get a certification?
Skill Training Institute awards a course completion certificate. Google and Meta run their own separate certification programs, which are not part of this course unless we tell you otherwise.
What is the fee, and can I attend a demo class first?
Fees depend on the mode and batch you choose. WhatsApp or call +91-9773854034 for the current fee, batch timings and to book a free demo class.
Ready to run profitable ad campaigns?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.