Digital Marketing Fast Track Course in Greater Noida (Alpha 1)
50 modules across SEO, AEO, GEO, SXO, social media, Google, Meta, ChatGPT and JioHotstar ads, analytics and generative AI. Three live projects and a 1-month agency internship make you job-ready in 3 months.
3 months · 50 modules · 180+ hours · 3 live projects + 1-month internship
What is the Digital Marketing Fast Track course?
The Digital Marketing Fast Track at Skill Training Institute, Alpha 1, Greater Noida is a 3-month Diploma in Digital Marketing with 50 modules in 8 phases. You learn SEO, AEO, GEO and SXO, content and email marketing, organic social media, paid ads on Google, Meta, LinkedIn, ChatGPT and JioHotstar, analytics with GA4 and Tag Manager, and generative AI workflows. You run 3 live projects, complete a 1-month agency internship and get placement assistance.
Last updated:
What's new in this syllabus
Updated for how people search and advertise in 2026.
- SXO: Search Experience Optimization
- AEO, GEO and Google AI Overviews / AI Mode
- ChatGPT Ads on OpenAI's self-serve Ads Manager
- JioHotstar self-serve ads and connected TV
- Performance Max, Demand Gen and Advantage+
- GA4, Tag Manager and Conversions API basics
- Prompt engineering and AI automation workflows
- WhatsApp and Threads marketing
- DPDP Act and ASCI advertising basics
Full syllabus: 50 modules, 8 phases
Every module is unique, with no topic taught twice. Filter or search.
Phase 1: Foundations & Website Modules 1–5
Digital Marketing Fundamentals, Funnels & Careers Foundations
The channels, the customer journey and where you fit.
- DM vs traditional marketing
- Owned, earned & paid media
- AIDA & TOFU/MOFU/BOFU funnel
- Buyer personas & USP
- Agency roles & career paths
Market Research & Competitor Analysis Foundations
Base every campaign on real data.
- Survey design in Google Forms
- Google Trends
- SimilarWeb traffic analysis
- SWOT & gap analysis
- Turning data into insights
Domain, Hosting & WordPress Setup Foundations
Launch a business website from scratch.
- Domain & DNS
- Hosting types
- WordPress install & themes
- Essential plugins
- Backups & staging
Website Design, UX & Trust Foundations
Build pages that look credible and convert.
- HTML & CSS basics
- Elementor page building
- Navigation & mobile UX
- SSL & business email
- Privacy policy & DPDP Act basics
Branding & Creative Design Foundations
Create consistent visuals without a designer.
- Brand identity & voice
- Canva Pro brand kit
- Figma basics
- Photoshop & Remove.bg
- Adobe Express & Snappa templates
Phase 2: SEO Modules 6–13
How Search Engines Work & SEO Roadmap SEO
The mechanics behind rankings.
- Crawling, indexing, ranking
- SERP features
- White-hat vs black-hat
- Google algorithm updates
- SEO audit checklist
Keyword Research SEO
Find the searches that bring customers.
- Search intent types
- Keyword Planner, Ahrefs, SEMrush
- Ubersuggest
- Long-tail keywords & clusters
- Keyword mapping to pages
On-Page SEO & Schema Markup SEO
Optimise each page and help search engines understand it.
- Title tags & meta descriptions
- Heading structure
- Image alt text & URLs
- Internal linking
- JSON-LD schema & Rich Results Test
- Rank Math setup
Technical SEO & Core Web Vitals SEO
Fix what stops sites from being crawled and loaded fast.
- Robots.txt & XML sitemap
- Canonicals & redirects
- Screaming Frog crawl
- LCP, INP & CLS
- PageSpeed Insights & caching
Content for SEO SEO
Write and refine content that ranks and earns trust.
- SEO writing principles
- E-E-A-T signals
- Surfer SEO optimisation
- Grammarly & QuillBot checks
- Plagiarism checking & content refresh
Link Building & Backlink Analysis SEO
Build authority the safe way.
- Backlink quality & authority scores
- Guest posting & outreach
- Broken-link & competitor gap methods
- Directory & profile links
- Toxic links & disavow
Local SEO & Google Business Profile SEO
Win nearby customers on Google Maps.
- Profile setup & verification
- NAP & citations
- Reviews & Q&A
- Map pack ranking factors
- Geo-targeted local pages
Google Search Console & SEO Reporting SEOLive project
Diagnose and report on real sites.
- Site verification
- Performance report
- Index coverage & fixes
- URL Inspection
- Live SEO project audit & report
Phase 3: AEO, GEO, AI Overviews, AIO & SXO Modules 14–18
Answer Engine Optimization (AEO) AI search
Get chosen as the direct answer.
- Featured snippets
- People Also Ask
- Voice search
- FAQ & Q&A content structure
- Zero-click strategy
Generative Engine Optimization (GEO) AI search
Get cited inside AI answers.
- Citations in ChatGPT, Perplexity & Gemini
- Entity & brand clarity
- Quotable facts & sourcing
- Third-party mentions & reviews
- Prompt-based visibility testing
Google AI Overviews & AI Mode AI searchNew
Adapt to Google's AI-first results.
- How AI Overviews pick sources
- Query fan-out & topic coverage
- Content formats that get cited
- Tracking AI-feature traffic
- Impact on clicks & CTR
AI-Integrated Optimization (AIO) AI search
Use AI to scale SEO work with human control.
- AI keyword clustering
- AI content briefs
- AI-assisted audits & scripts
- Editing & quality control
- AI-content risks & guidelines
SXO: Search Experience Optimization AI searchNew
Turn search visits into results, not just clicks.
- Intent-to-page matching
- Page experience & UX signals
- SERP-to-conversion journey
- Trust, readability & clarity
- SXO audit of a live page
Phase 4: Content, Email & Lead Generation Modules 19–24
Content Marketing, Blogging & Copywriting Content & email
Plan, write and distribute content that sells.
- Content pillars & calendar
- Blog creation & post structure
- Magnetic headlines
- AIDA & PAS copy formulas
- Repurposing across channels
Video Marketing & Editing Content & email
Short-form video that holds attention.
- Hooks & scripting
- CapCut editing
- Filmora editing
- Captions, subtitles & voice-over
- Video for Reels & Shorts
Email Marketing with Mailchimp Content & email
Run complete email campaigns.
- List building & opt-ins
- Campaign creation
- Templates & segmentation
- Deliverability & spam rules
- Open & click analysis
Email Automation & Retention Flows Content & email
Automate customer communication.
- Welcome & drip sequences
- Abandoned-cart flows
- Brevo & ActiveCampaign
- Personalisation at scale
- Win-back & loyalty offers
Mobile, SMS & WhatsApp Marketing Content & email
Reach customers on their phones.
- WhatsApp Business app & catalogue
- Broadcast lists & templates
- SMS & push notification basics
- Chat-based sales funnels
- Mobile-first UX
Lead Generation, Landing Pages & CRO Content & email
Capture leads and raise conversion rates.
- Landing page vs website
- Lead magnets & forms
- Hotjar heatmaps
- A/B testing
- CRM & lead follow-up
Phase 5: Social Media Marketing Modules 25–31
Social Media Strategy, Scheduling & Tools Social
One plan for every platform.
- Platform selection by goal
- Posting cadence & community management
- Hootsuite, Buffer, Later, SocialPilot
- Meta Business Suite
- Social listening & analytics
Facebook Marketing Social
Grow a business page and community.
- Page setup & cover strategy
- Post types & first followers
- Groups & community building
- Facebook Insights
- Facebook Shops basics
Instagram & Influencer Marketing Social
Grow followers and work with creators.
- Business profile & bio
- Reels, Stories & carousels
- Hashtags & growth
- Finding & pitching influencers
- Collaboration briefs & ROI
LinkedIn Marketing Social
B2B visibility and lead generation.
- Profile & company page
- Connection strategy
- Viral posts & newsletters
- Driving blog traffic
- B2B prospecting basics
X & Threads Marketing Social
Real-time and text-first reach.
- Profile optimisation
- Hashtags & polls
- Threads for text-first reach
- Trend & real-time marketing
- Embedding posts on your website
YouTube Marketing Social
Build a channel that gets found.
- Channel setup & branding
- Competitor & keyword research
- Titles & thumbnails
- Shorts strategy
- Monetisation & subscriber growth
Pinterest, Quora & Community Marketing Social
Evergreen traffic and authority.
- Pinterest business account & pin design
- Pinterest SEO
- Quora answer strategy
- Quora business page
- Reddit & community etiquette
Phase 6: Paid Advertising Modules 32–42
Paid Media Fundamentals Paid ads
The maths and rules behind every ad platform.
- Auctions & bidding: CPC, CPM, CPA
- Budget, ROAS & CAC
- Objectives & funnel mapping
- Ad account structure
- Ad policies & approvals
Google Search Ads Paid adsLive project
Run real search campaigns.
- Campaign structure
- Match types & negative keywords
- Quality Score & Ad Rank
- Responsive search ads & assets
- Smart bidding basics
Performance Max & Shopping Ads Paid ads
Sell products across Google.
- Merchant Center & product feed
- Shopping campaigns
- PMax asset groups
- Audience signals
- AI Max for Search
Display, YouTube Ads & Demand Gen Paid ads
Visual and video advertising on Google.
- Display targeting
- YouTube ad formats
- Demand Gen campaigns
- Placement & audience exclusions
- Video ad structure & specs
Meta Ads Manager (Facebook & Instagram) Paid adsLive project
Launch your first Meta campaigns.
- Ads Manager setup & billing
- Objectives & ad sets
- Interest & custom audiences
- Ad copy & creative
- Reading results
Advanced Meta Ads & Advantage+ Paid ads
Full-funnel strategies on Meta.
- Full-funnel campaign structure
- Advantage+ shopping & audiences
- Catalogue & dynamic ads
- Click-to-WhatsApp ads
- Creative testing & Ad Library research
LinkedIn & X Ads Paid ads
B2B and conversation-driven advertising.
- LinkedIn objectives & formats
- Job-title & company targeting
- Lead Gen Forms
- X ad objectives & billing
- Cost & audience comparison with Meta
App Marketing & Install Campaigns Paid ads
Promote and grow mobile apps.
- App Store & Play Store optimisation
- App research
- Google App campaigns
- Meta app-install ads
- Install tracking basics
Remarketing & Audience Strategy Paid ads
Bring back visitors who did not convert.
- Remarketing lists & tags
- Custom & lookalike audiences
- Customer-list matching
- Sequential messaging
- Frequency caps & exclusions
ChatGPT Ads (OpenAI Ads Manager) Paid adsNew
Advertise inside AI conversations.
- How ChatGPT ads are labelled & placed
- Self-serve Ads Manager setup
- CPM, CPC & conversion-optimised bidding
- Conversation-context targeting
- Product feed ads for e-commerce
- Measurement & policy rules
JioHotstar & CTV/OTT Ads Paid adsNew
Reach India's streaming audience.
- JioHotstar self-serve Ads platform
- Pre-roll, mid-roll, banner & masthead formats
- Non-skippable live-event ads
- Connected TV audiences
- Mobile-first video creative
- Reach, frequency & budgeting
Phase 7: Analytics & Tracking Modules 43–45
Google Analytics 4 (GA4) Analytics
Read what users actually do.
- GA4 setup & data streams
- Events & conversions
- Traffic & audience reports
- Explorations & segments
- Linking GA4 to Google Ads
Google Tag Manager & Conversion Tracking Analytics
Track every lead and sale.
- Containers, tags & triggers
- Meta Pixel & Conversions API basics
- Google Ads conversion tags
- UTM campaign tagging
- Preview & debugging
Looker Studio, KPIs & Attribution Analytics
Turn data into client-ready reports.
- Dashboard design
- Connecting GA4 & ad data
- KPIs by funnel stage
- Attribution models
- Automated client reports
Phase 8: Generative AI, Business & Career Modules 46–50
Prompt Engineering & Generative AI for Marketers AI & career
Get reliable, on-brand output from AI.
- ChatGPT, Gemini & Claude workflows
- Prompt frameworks & custom instructions
- Brand-voice prompting
- AI-powered research
- Jasper, Copy.ai & Writesonic
AI Creative, Video & Automation Workflows AI & career
Save time across design, video and repetitive tasks.
- Canva AI & Adobe Firefly
- Midjourney & DALL·E images
- AI video, voice & avatars
- Zapier & Make automations
- Copyright & AI disclosure rules
E-commerce, Affiliate & Reputation Management AI & career
Grow and protect online businesses.
- Shopify & WooCommerce marketing basics
- Amazon & Flipkart listing basics
- Affiliate programmes & tracking
- Review management & ORM
- ASCI advertising guidelines
Case Studies, Live Projects & Agency Internship AI & career
Prove your skills on real work.
- Case studies: what worked and why
- 3 live projects: SEO, Google Ads, Meta Ads
- 1-month mentored agency internship
- Client reporting & communication
- Internship certificate
Freelancing, Portfolio & Interview Prep AI & career
Get hired or start earning.
- Freelancing on Upwork & Fiverr
- Pricing & proposals
- Portfolio & case-study page
- Resume & LinkedIn optimisation
- Mock interviews & assignments
Ad platforms such as ChatGPT Ads and JioHotstar Ads change quickly, so we teach the current workflow.
50+ tools you will use
Taught hands-on inside real project work.
SEO & AI search
- Ahrefs
- SEMrush
- Search Console
- Rank Math
- Surfer SEO
- Ubersuggest
- Screaming Frog
- Keyword Planner
AI & content
- ChatGPT
- Gemini
- Claude
- Jasper
- Copy.ai
- Writesonic
- Grammarly
- QuillBot
- Notion AI
- Midjourney
- DALL·E
- Adobe Firefly
Paid ads
- Google Ads
- Meta Ads Manager
- ChatGPT Ads Manager
- JioHotstar Ads
- Merchant Center
- Google Tag Manager
Analytics
- GA4
- Looker Studio
- Hotjar
- Mixpanel
- SimilarWeb
Design & video
- Canva Pro
- Photoshop
- Figma
- Adobe Express
- Remove.bg
- Snappa
- CapCut
- Filmora
Email, social & automation
- Mailchimp
- Brevo
- MailerLite
- ActiveCampaign
- Hootsuite
- Buffer
- Meta Business Suite
- Later
- SocialPilot
- Zapier
- Make
Live projects & agency internship
Real accounts, real tracking, real feedback.
- 3 live projects: SEO, Google Ads and Meta Ads
- 1-month structured internship at a partner agency
- Real client campaigns with mentor review
- Reporting and client communication practice
- Internship completion certificate
Who is this course for?
No prior digital marketing experience needed.
| If you are | You will |
|---|---|
| Freshers & graduates | Add high-demand digital skills to your resume and prepare for your first marketing job. |
| Working professionals | Upskill or switch careers with a structured 3-month program. |
| Business owners | Run your own Google, Meta and even ChatGPT or JioHotstar campaigns instead of depending on agencies. |
| Content creators & freelancers | Add SEO, ads and AI workflows to earn from client work. |
| AI-curious learners | Use generative AI tools for real marketing work, not just demos. |
Career opportunities
Roles this program prepares you for. Outcomes vary by learner.
- Digital Marketing Executive
- SEO Executive
- Social Media Manager
- Performance Marketing Executive
- Content Marketer
- Email & CRM Executive
- Freelance Digital Marketer
- Agency Trainee
Placement network of 50+ hiring partners across Greater Noida and Delhi NCR.
Certificate
Diploma completion certificate plus an internship certificate.
- Certificate with student photo, roll number and QR code
- Course name, duration, dates, percentage and grade
- Issued on successful completion
- Separate internship certificate after the agency internship
Fast Track vs other digital marketing courses
Pick the right course for your goal.
| Course | Duration | Focus |
|---|---|---|
| Digital Marketing Fast Track (this course) | 3 months | Job-ready across all channels: 50 modules, live projects, internship |
| SEO / AEO / GEO / AIO Mastery | 3 months | Specialist depth in search only |
| Digital Marketing Pro Track | 6 months | SEO, performance marketing and analytics with live projects |
| Digital Marketing Expert Diploma | 12 months | Full DM stack plus SEO/AEO/GEO/AIO and agency operations |
What is included
Everything in one program.
- 50 modules in 8 phases
- 180+ hours of hands-on training
- 3 live projects on real accounts
- 1-month agency internship
- 50+ tools including AI tools
- Diploma and internship certificates
- Resume, portfolio and interview preparation
- Placement assistance
Frequently Asked Questions
About the Digital Marketing Fast Track course.
What is the Digital Marketing Fast Track course?
It is a 3-month Diploma in Digital Marketing (Fast Track) at Skill Training Institute, Alpha 1, Greater Noida. It has 50 modules in 8 phases covering SEO, AEO, GEO, SXO, content and email, social media, paid ads (Google, Meta, LinkedIn, ChatGPT Ads, JioHotstar Ads), analytics and generative AI, with live projects and an agency internship.
Does the course cover SXO, AEO and GEO?
Yes. Phase 3 has dedicated modules on Answer Engine Optimization, Generative Engine Optimization, Google AI Overviews and AI Mode, AI-Integrated Optimization and SXO (Search Experience Optimization).
Will I learn ChatGPT Ads and JioHotstar Ads?
Yes. Modules 41 and 42 cover advertising inside ChatGPT through OpenAI's Ads Manager and running video and connected-TV ads on JioHotstar's self-serve platform. Both are new and change quickly, so we teach the current workflow and how to stay updated.
Do I run real campaigns?
Yes. The course includes 3 live projects (SEO, Google Ads and Meta Ads) on real accounts, plus a 1-month structured internship at a partner agency. Ask us how ad budgets for practice campaigns are handled.
Who can join, and is prior experience needed?
Freshers, graduates, working professionals, business owners and AI-curious learners can join. No prior digital marketing experience is needed.
How is this different from the SEO / AEO / GEO / AIO Mastery course and the Pro Track?
Fast Track is a broad, job-ready 3-month program across all channels. The SEO / AEO / GEO / AIO Mastery course is a specialist search-only program. The Pro Track (6 months) and Expert Diploma (12 months) go deeper across the full digital marketing stack.
Which tools will I use?
Ahrefs, SEMrush, Search Console, Google Ads, Meta Ads Manager, GA4, Tag Manager, Looker Studio, Mailchimp, Canva, Figma, CapCut, ChatGPT, Gemini, Midjourney and more, taught inside real project work.
Is placement support provided?
Yes. The program includes placement assistance through our hiring-partner network in Greater Noida and Delhi NCR, plus resume, portfolio and interview preparation. Outcomes vary by learner.
What is the fee, and can I attend a demo class first?
Fees depend on the mode you choose. WhatsApp or call +91-9773854034 for the current fee and to book a free demo class.
Ready to become job-ready in 3 months?
504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida. Email contactus@skilltraininginstitute.in or see all courses.