Privacy Policy

1📥 Information We Collect

We collect two types of information: what you voluntarily provide to us, and what is automatically collected when you use our website.

⚠️ We never collect your financial details (bank account, credit card), Aadhaar/PAN number, or any medical information. Our forms are strictly for contact and course counselling purposes only.

2🎯 How We Use Your Information

Your information is used for the following purposes:

• To schedule your free counselling call and demo class
• To share course brochures via WhatsApp
• To respond to your enquiry and guide you through the admission process
• To improve our website and overall services
• To show you relevant advertisements (remarketing/retargeting)
• To inform you about placement opportunities and new courses
• To fulfil our legal and regulatory obligations

📌 Please note: We do not sell or share your mobile number or email address with any third-party marketing company. Your information remains strictly confidential.

3🔍 Google Ads & Tracking

We use Google's advertising services, including Google Ads (Search, Display, and YouTube). The following technologies are used for this purpose:

Google Analytics (GA4)

Used to track website traffic, user behaviour, and conversions. This data is collected in anonymised form.

Google Ads Conversion Tracking

When you submit a form or make a call, this is tracked so we can identify which ads are performing effectively.

Google Remarketing Tag

Based on your previous visit to our website, you may be shown our ads on Google Search, YouTube, or other websites.

Google Tag Manager (GTM)

Used to manage all tracking tags efficiently from one platform.

💡 Google does not reveal the identity of individual users to us. We only see aggregate data (for example, "100 people submitted the form"), never personal details.

4📘 Meta (Facebook & Instagram) Ads

We advertise on Meta Platforms (Facebook and Instagram). For this purpose, we use the Meta Pixel (also known as the Facebook Pixel).

Meta Pixel

A JavaScript code installed on our website that tracks which pages you visited, whether you submitted a form, and how much time you spent on the site.

Custom Audiences

We may share your data (such as your phone number or email, in hashed/encrypted form) with Facebook to show relevant ads to existing enquiries.

Lookalike Audiences

Facebook finds users with profiles similar to our existing students in order to show them our ads.

Lead Ads

If you fill out our Lead Form on Facebook or Instagram, your information is sent directly to us.

Conversion API (CAPI)

Server-side data sharing used to improve the performance of our ad campaigns.

📌 Data collected through the Meta Pixel is handled in accordance with Meta's own Privacy Policy. STI has no control over how Meta processes this data on its end.

5🍪 Cookies & Third-Party Tools

Our website uses cookies, which are small text files saved in your browser. The types of cookies we use are as follows:

Essential Cookies

Required for basic website functionality. These cannot be disabled.

Analytics Cookies (Google Analytics)

Used to understand how visitors use our website. You can block these through your browser settings.

Advertising Cookies (Google Ads, Meta Pixel)

Used to show you relevant advertisements. These can be managed via browser settings or the opt-out links provided above.

Functional Cookies

Used to remember your preferences, such as language settings.

We use the following third-party tools on our website:

🍪 How to disable cookies: You can block or delete cookies through your browser settings at any time. Please note that doing so may affect the functionality of certain features on our website.

6🤝 Data Sharing & Third Parties

We may share your personal information with the following parties, but only where strictly necessary:

Advertising Platforms

With Google and Meta, only for tracking and ad optimisation purposes, shared in encrypted or hashed format.

Hiring Partners

With your explicit permission, your resume or profile may be shared with relevant companies for placement opportunities.

Legal Authorities

Where required by applicable law or pursuant to a court order.

Business Transfer

In the event of a merger or acquisition, data may be transferred to the new entity as part of the transaction.

🚫 We will never sell, rent, or transfer your data to any data broker, spam company, or unrelated third party.

7🔐 Data Security & Retention

We take the security of your information seriously and have implemented the following measures:

• Our website uses SSL/HTTPS encryption. All data transmitted through our site is secure.
• Form data is stored on secure servers with restricted access.
• Information shared via WhatsApp is protected by WhatsApp's end-to-end encryption.
• We conduct regular security reviews to ensure ongoing data protection.

⚠️ No transmission of data over the internet can be guaranteed to be 100% secure. While we follow best practices, we are unable to provide an absolute guarantee of security.

8✅ Your Rights

In accordance with Indian law and international best practices, you have the following rights regarding your personal data:

Right to Access

The right to know what personal data we hold about you.

Right to Correction

The right to have inaccurate or incomplete information corrected.

Right to Deletion

The right to request the deletion of your data (also known as the "Right to be Forgotten").

Right to Opt-Out

The right to unsubscribe from marketing communications at any time.

Right to Portability

The right to request your data in a portable, machine-readable format.

Right to Object

The right to object to specific uses of your personal data.

To exercise any of these rights, please contact us using the details provided below. We will respond within 30 days of receiving your request.

9👶 Children's Privacy

Our services are primarily intended for students aged 18 years and above. We do not knowingly collect personal data from children under the age of 13.

If you believe we have inadvertently collected data from a minor, please contact us immediately. We will delete it without delay.

📌 Parental or guardian consent is required for students under the age of 18. This is verified as part of our admission process.

10🔄 Changes to This Policy

We may update this Privacy Policy from time to time. When changes are made:

• The "Last Updated" date at the top of this page will be revised accordingly.
• For significant changes, we will notify you via WhatsApp or email.
• Continued use of our website after any update constitutes your acceptance of the revised policy.
• We recommend that you review this page periodically to stay informed of any updates.

11📞 Contact Us

For any questions, complaints, or requests related to your privacy, please contact us using the details below: