🎓 Diploma · 12-Month Program · Skill Training Institute
Fast Track
vs
Expert Track âś“
Diploma in Digital MarketingExpert Track
— 12 Month Program
Not just career-ready — industry-ready. In 12 months you'll master every dimension of digital marketing, build a 10+ project portfolio, complete 6 months of real internship experience, and graduate with the skills of a senior marketer — not a fresher.
Pro Track (6M)
50 modules
6–8 live projects
3 months internship
150+ tools
Expert Track (12M) âś“
81 modules
10–12 live projects
6 months internship
150+ tools
12
Months Duration
81
Modules Covered
600+
Hours of Training
6 Mo.
Internship Included
Who is this for
Built for people who want to lead — not just work
Expert Track is for those who want the full picture — freshers aiming for premium roles, professionals who want to run their own agency, or business owners who want to become the most dangerous marketer in their industry.
🎓
Ambitious Freshers
Graduate with 6 months of real agency internship, 81 modules, and a 10+ project portfolio. You won't look like a fresher — you'll look like a 1-year experienced hire.
đź’Ľ
Career Switchers
12 months gives you the depth, the experience, and the portfolio that makes hiring managers forget you came from a different industry entirely.
🏪
Business Owners
Master every channel — from AI-powered campaigns to global marketing strategy — and run your brand like a senior marketing manager, not a business owner guessing at ads.
🚀
Aspiring Agency Owners
Phase 3 has an entire Agency & Client Management track. By month 12 you'll know how to start, run, price, and scale your own digital marketing agency.
What's Included
The most complete digital marketing program we offer
81 modules across 3 phases, 600+ hours of training, 6-month internship, 10–12 live projects, and a dedicated career launch system. Nothing left out.
81 Modules · 600+ Hours
Phase 1: 31 core modules. Phase 2: 19 advanced specializations. Phase 3: 31 expert modules in AI, Agency, Analytics, Global Marketing & Influencer Strategy.
150+ AI & Marketing Tools
Every tool taught hands-on — from Google Ads and Ahrefs to AI tools like ChatGPT, Jasper, Midjourney, Zapier, Make, and advanced analytics platforms.
10–12 Live Projects
Google Ads, Meta Ads, SEO, YouTube, Email automation, funnel builds, e-commerce stores, AI campaigns, and a full capstone project — across multiple industries.
6-Month Internship
6XSix full months of real client work at our partner agency — supervised, documented, and reflected in a formal internship certificate employers can verify.
Expert Portfolio
10–12 documented campaigns with real data, results, and case studies — a portfolio that stands up against candidates with 1–2 years of work experience.
Elite Placement Support
EXPERTResume + LinkedIn optimization, mock interviews, guaranteed referrals to 50+ partners targeting ₹5–18L senior and specialist roles.
Agency & Freelance Track
Full Phase 3 module on starting and running your own agency — client acquisition, pricing, proposals, team building, and scaling to ₹1L+/month.
Expert Completion Certificate
12-month Expert Track certificate — the highest credential we issue. Recognized by 50+ hiring partners for senior roles across India.
6-Month Internship — Unmatched in the Industry
Real work. Real clients. Real experience on your resume.
This is not a mock project. You'll work alongside experienced marketers on actual live client accounts for 6 full months — the equivalent of your first job before you even finish the course.
6-Month Structured Internship at Partner Agency
Supervised, documented, and formally certified — equivalent to 6 months of industry work experience
Real Client Campaigns
You manage live campaigns for actual clients — not case studies. Real budgets, real stakes, real results.
Client Communication
Learn how to write reports, present performance data, and handle feedback from real clients professionally.
Mentored by Professionals
Senior marketers review your work, correct your decisions, and teach you how agencies operate day-to-day.
Formal Certificate
6-month internship completion certificate issued on successful completion — verifiable by employers, equivalent to real work ex.
Full Curriculum
81 Modules · 600+ Hrs Training · Complete Mastery.
3 phases across 12 months. Phase 1 (Month 1–3): 31 core modules. Phase 2 (Month 4–6): 19 advanced specializations. Phase 3 (Month 7–12): 31 expert modules in AI, Agency, Analytics, Global Marketing & Influencer Strategy.
Phase 1 — Months 1–3 · 31 Core Modules
01
Fundamentals of Digital Marketing
SkillWhat digital marketing is, why it matters, and how it works. Understand the key differences from traditional marketing, explore the tools of the trade, and learn why digital marketers are in such high demand right now.
What is Digital MarketingHow DM WorksDM vs TraditionalDM Tools OverviewIndustry DemandFoundation Certificate
02
Web Designing
SkillBuild a professional website from scratch — set up hosting, install WordPress, configure a premium theme, activate SSL, and connect a business email address. Includes basics of HTML & CSS for context.
Domain & HostingWordPress SetupHTML & CSS BasicsSSL CertificateBusiness Email SetupWHOIS Verification
03
SEO / AEO / GEO / AIO
SkillCovers all four dimensions of modern search — SEO, Answer Engine Optimization, Geo-targeted search, and AI-driven search. Keyword research, technical SEO, off-page strategies, and Google Search Console.
SEO / AEO / GEO / AIOKeyword ResearchOff-Page SEOTechnical SEOGoogle Search ConsoleWebsite Tracking Tools
04
Market Research
SkillConduct real market research using Google Forms — designing surveys, collecting responses, analyzing results, and drawing actionable insights for campaigns.
Google Forms SurveysSurvey DistributionResult AnalysisMarket Insights
05
Email Marketing
SkillSet up and run complete email marketing campaigns with Mailchimp. Build campaigns, create auto-responders, and analyze results to improve performance over time.
Mailchimp SetupCampaign CreationAuto RespondersEmail AnalysisEmail Marketing Tools
06
Content Marketing
SkillWrite content that ranks and converts. Keyword research for content ideas, SEO optimization, magnetic headlines, and plagiarism checking — all essential skills for any content or SEO role.
Content StrategyCompelling Content WritingKeyword Research for ContentSEO Content OptimizationMagnetic HeadlinesPlagiarism Checking
07
Google Ads
LiveSet up and manage live Google Ads campaigns. AdWords algorithm, Quality Score, campaign types, bids and budgets, ad extensions, and conversion tracking — all hands-on.
Campaign & Ad Group SetupCampaign TypesQuality ScoreKeyword TypesAd ExtensionsBidding & BudgetsConversion Tracking
08
Google Analytics
SkillSet up Google Analytics, link with Search Console, and read the data. Bounce rate, traffic sources, audience reports, filters, segments, and real-time reporting covered hands-on.
GA Account SetupBounce RateTraffic SourcesFilters & SegmentsAudience ReportsGA & GSC Linking
09
Remarketing Ads
LiveRe-engage visitors who didn't convert. Set up remarketing pixels on Google and Facebook, build custom audiences, and create targeted campaigns on both platforms.
Remarketing PixelsCustom AudiencesGoogle RemarketingFacebook RemarketingAudience TypesRemarketing Analysis
10
Facebook Marketing
SkillBuild and grow a Facebook business presence — page setup, cover image, page description, getting first page likes, and understanding post types that perform best.
Facebook Page SetupCover Image StrategyPage DescriptionGetting First LikesPost Types
11
Twitter / X Marketing
SkillSet up and optimize a Twitter/X profile for business. Hashtags, polls for engagement, accounts to follow, and embedding Twitter on your website.
Profile CreationTwitter HashtagsPolls StrategyTwitter on Website
12
Quora Marketing
SkillUse Quora as a traffic and authority-building channel. Account setup, optimization, marketing strategy, promotions, and setting up a Quora Business page.
Quora Account SetupAccount OptimizationQuora StrategyQuora PromotionsBusiness Page Setup
13
Instagram Marketing
SkillSet up an Instagram Business account, create platform-native content, use hashtags strategically, grow followers, and analyze performance with Instagram Analytics.
Business Account SetupContent CreationInstagram HashtagsFollowers GrowthInstagram Analytics
14
LinkedIn Marketing
SkillBuild a strong LinkedIn presence for yourself and your business. Connection strategies, viral posts, driving blog traffic from LinkedIn, and growing a company page following.
LinkedIn Account SetupAccount OptimizationConnection StrategyViral PostsCompany Page SetupFollower Growth
15
YouTube Marketing
SkillSet up and grow a YouTube channel for business. Competitor analysis, YouTube keyword research, thumbnail strategy, monetization, and subscriber growth tactics.
Channel Setup & OptimizationYouTube Keyword ResearchCompetitor AnalysisThumbnails StrategyYouTube MonetizationSubscriber Growth
16
Pinterest Marketing
SkillSet up and optimize a Pinterest business account, create graphics that perform, grow followers, and use Pinterest as a consistent traffic source for blogs and e-commerce.
Pinterest Account SetupAccount OptimizationPinterest GraphicsFollower GrowthPost Strategy
17
Facebook Ads
LiveRun live Facebook ad campaigns. Ad types, interest targeting, custom audiences, ad copywriting best practices, and how to read your billing summary — all hands-on.
Ads Manager SetupAd TypesInterest TargetingCustom AudiencesWinning Ad CopyBilling & Budget
18
LinkedIn Ads
LiveCreate and manage LinkedIn ad campaigns — ad objectives, formats, budget and scheduling, billing setup, and campaign creation with platform comparison.
LinkedIn Ad ObjectivesAd FormatsBudget & SchedulingCampaign CreationLinkedIn vs Facebook Ads
19
App Marketing
SkillMarket mobile apps — App Store research, promotion strategies, and running App Install campaigns on both Facebook Ads and Google Ads with real case studies.
App Store ResearchApp Promotion StrategiesFacebook App Install AdsGoogle App Install AdsCase Studies
20
Twitter Ads
LiveSet up and run Twitter/X ad campaigns — ad objectives, billing, budget and scheduling, campaign creation with real case studies.
Twitter Ad ObjectivesAd TypesBudget & SchedulingCampaign CreationCase Studies
21
Advanced Facebook Ads
LiveFull-funnel ad strategies, Instagram creative integration, Facebook Instant Experiences, and competitor ad analysis to improve your own campaigns.
Facebook Ads Funnel StrategyInstagram Creative IntegrationFacebook Funnel CreationInstant Experience AdsCompetitor Ad Analysis
22
Keyword Research
SkillDeep-dive into keyword research — what keywords are, why they matter for SEO and ads, which tools to use, and live examples of finding high-value opportunities.
Keyword FundamentalsWhy Keywords MatterKeyword Research ToolsLive Examples
23
Content for SEO
SkillWrite content that ranks. SEO writing principles, duplication checking, grammar tools, and measuring content engagement to continuously improve performance.
Writing for SEODuplication CheckGrammar ToolsContent Engagement
24
Link Analysis
SkillWhy backlinks are the backbone of SEO authority. High-value link building techniques and live exercises identifying link opportunities for real websites.
What is Link AnalysisWhy Links MatterHigh-Value Link BuildingLive Exercise
25
Google Search Console
SkillHands-on walkthrough of Google Search Console — verifying your site, reading performance reports, identifying indexing issues, and using data to improve SEO decisions.
GSC IntroductionVerifying CodesGSC ReportsLive Walkthrough
26
Lead Generation
SkillWhat lead generation is and how it works — landing pages, the difference between a website and a landing page, and how to structure a lead funnel from awareness to conversion.
Lead Generation BasicsLanding PagesWebsite vs Landing PageLead Funnel Structure
27
Blogging
SkillCreate and grow a blog as a marketing and traffic channel. Blog creation, what makes a good blog post, and guest posting as a link building and visibility strategy.
What is BloggingBlog CreationTactics for Good BlogsGuest Posting
28
Mobile Marketing
SkillMarket to users on mobile — geo-targeting campaigns for smartphones, creating mobile-optimized WordPress sites, and understanding forms of mobile marketing available to businesses.
Geo-Targeting CampaignsMobile Website for WordPressCampaign MeasurementForms of Mobile Marketing
29
Email Automation
SkillAutomate customer communication — strategic discounts, improving customer retention through automated flows, and personalizing customer experiences at scale.
Email Automation BasicsStrategic DiscountsCustomer RetentionPersonalization at Scale
30
Case Study
SkillReal-world marketing case studies discussed in depth — what strategies worked, why they worked, and how to apply the same thinking to your own campaigns.
Real Case StudiesStrategy DiscussionCampaign AnalysisPractical Application
31
Generative AI Tools in Digital Marketing
AIMaster 100+ AI tools across content writing, SEO, ads, design, automation, and analytics. Learn how to save 70%+ time using AI-powered workflows and build real campaigns using AI for blogs, videos, ads, and social media.
ChatGPT & Prompt EngineeringJasper & Copy.aiMidjourney & DALL·ECanva AISEMrush AI FeaturesAI for AdsAI Automation Workflows100+ Tools Hands-On
Phase 2 — Months 4–6 · 19 Advanced Specializations
32
Advanced SEO — Core Web Vitals & Schema Markup
AdvancedGo deeper into technical SEO — Core Web Vitals optimization, structured data and Schema Markup implementation, log file analysis, and advanced crawl budget management for large websites.
Core Web VitalsSchema MarkupStructured DataLog File AnalysisCrawl BudgetAdvanced GSC Reports
33
Google Display & Programmatic Ads
LiveMaster Google Display Network and programmatic advertising — responsive display ads, custom intent audiences, in-market segments, and automated bidding strategies for display campaigns.
Display NetworkResponsive Display AdsCustom Intent AudiencesIn-Market SegmentsProgrammatic BasicsAutomated Bidding
34
Affiliate Marketing
AdvancedBuild and manage affiliate marketing programs — setting up affiliate networks, recruiting partners, creating tracking links, managing payouts, and optimizing affiliate channel performance for maximum ROI.
Affiliate Network SetupPartner RecruitmentTracking LinksPayout ManagementShareASale & ImpactROI Optimization
35
Influencer Marketing
AdvancedIdentify the right influencers, negotiate collaborations, set up tracking, and measure ROI. Covers micro vs macro influencer strategy, outreach templates, campaign briefs, and performance reporting.
Influencer IdentificationOutreach & NegotiationCampaign BriefsMicro vs Macro StrategyCampaign TrackingROI Measurement
36
E-Commerce Marketing — Shopify & Amazon
AdvancedHow marketing works differently for e-commerce — product listing optimization, Shopify store setup, Amazon Sponsored Ads, Google Shopping campaigns, and cart abandonment recovery.
Shopify Store SetupAmazon Sponsored AdsGoogle ShoppingProduct Listing OptimizationCart Abandonment RecoveryE-Commerce ROAS
37
Performance Marketing & Funnel Building
LiveBuild complete lead generation funnels — landing pages, thank-you pages, lead magnets, and multi-step sequences. CRO principles, high-converting page design with Unbounce and Elementor, and CPA reduction at scale.
Funnel ArchitectureLanding Page DesignUnbounceLead MagnetsCRO PrinciplesCPA ReductionA/B Testing Pages
38
YouTube Ads — Advanced Video Campaigns
LiveRun live YouTube ad campaigns — skippable and non-skippable formats, TrueView in-stream ads, bumper ads, YouTube Shorts ads, and advanced audience targeting using custom intent and affinity segments.
TrueView CampaignsBumper AdsYouTube Shorts AdsCustom Intent TargetingAffinity AudiencesVideo Ad Analytics
39
WhatsApp Marketing
AdvancedUse WhatsApp Business and the WhatsApp Business API for marketing — broadcast campaigns, automated message flows, customer support integration, and building a WhatsApp subscriber base for your brand.
WhatsApp Business SetupBroadcast CampaignsAutomated Message FlowsWhatsApp API BasicsSubscriber GrowthCustomer Support Integration
40
OTT & Podcast Advertising
AdvancedThe emerging frontier of digital advertising — how to run ads on OTT platforms like Hotstar and Amazon Prime, podcast ad placements, audio advertising strategy, and measuring performance across these channels.
OTT Advertising BasicsHotstar & Amazon AdsPodcast Ad PlacementsAudio Ad StrategyChannel Performance Measurement
41
Personal Branding
AdvancedBuild a personal brand that positions you as an expert in digital marketing. LinkedIn content strategy, thought leadership posts, personal website setup, speaking and guest blogging opportunities, and growing an audience that generates inbound opportunities.
LinkedIn Content StrategyThought LeadershipPersonal WebsiteGuest BloggingAudience BuildingInbound Opportunities
42
Freelancing & Client Management
AdvancedBuild a freelance digital marketing career — finding clients on LinkedIn and Upwork, pricing services, writing proposals, onboarding clients, and managing relationships professionally for long-term income.
LinkedIn PositioningUpwork Profile OptimizationService PricingProposal WritingClient OnboardingPortfolio Strategy
43
WordPress Advanced — Elementor & WooCommerce
AdvancedBuild professional websites and e-commerce stores without code — Elementor Pro drag-and-drop design, WooCommerce store setup, page speed optimization, and integration with GA4, GTM, and Meta Pixel.
Elementor ProWooCommerce SetupPage Speed OptimizationPixel & Tag IntegrationLead Capture FormsMobile Responsive Design
44
Conversion Rate Optimization (CRO)
AdvancedSystematically improve how well your pages, ads, and funnels convert. Heatmap analysis with Hotjar, A/B testing methodology, user session recordings, form analytics, and data-driven decision making to reduce bounce and increase conversions.
Hotjar HeatmapsA/B Testing MethodologySession RecordingsForm AnalyticsBounce Rate ReductionData-Driven Decisions
45
Marketing Automation — Zapier & Make
AIAutomate repetitive marketing tasks without writing code — connecting tools with Zapier and Make (formerly Integromat), building automated lead nurture workflows, CRM integrations, and multi-step automation sequences.
Zapier WorkflowsMake (Integromat)Lead Nurture AutomationCRM IntegrationsMulti-Step SequencesNo-Code Automation
46
Online Reputation Management (ORM)
AdvancedManage and protect how a brand appears online — monitoring mentions, responding to reviews on Google and social platforms, suppressing negative content in search results, and building a positive digital footprint for individuals and businesses.
Brand MonitoringGoogle Reviews ManagementNegative Content SuppressionSocial Listening ToolsCrisis CommunicationDigital Footprint Building
47
Competitor Analysis & Market Intelligence
AdvancedSystematically analyze what competitors are doing — their ad strategies, keywords, content, backlinks, and social media presence. Use tools like SEMrush, Ahrefs, SimilarWeb, and SpyFu to find opportunities your competition is missing.
SEMrush Competitor AnalysisAhrefs Gap AnalysisSimilarWeb Traffic IntelligenceAd Spy ToolsContent Gap AnalysisSWOT for Digital
48
Graphic Design for Marketers — Canva Pro Advanced
AIGo beyond basic Canva — advanced design principles for marketers, brand kit creation, template systems, social media graphic production at scale, presentation design, and using Canva's AI features for rapid content creation.
Canva Pro AdvancedBrand Kit CreationTemplate SystemsSocial Media GraphicsCanva AI FeaturesPresentation Design
49
Short-Form Video Strategy — Reels & Shorts
AdvancedMaster short-form video — Instagram Reels, YouTube Shorts, and trending content formats. Video scripting, hook writing, editing with CapCut, trending audio strategy, and how to build a consistent short-form content system that grows accounts organically.
Instagram Reels StrategyYouTube ShortsHook WritingCapCut EditingTrending AudioContent System Building
50
Digital Marketing Strategy & Campaign Planning
AdvancedBring everything together — how to build a complete 360° digital marketing strategy from scratch. Goal setting, channel selection, budget allocation, campaign calendar planning, KPI frameworks, and presenting strategy to clients or stakeholders like a senior marketer.
360° Strategy BuildingChannel SelectionBudget AllocationCampaign CalendarKPI FrameworksClient PresentationsCampaign Reporting
Phase 3 — Months 7–12 · 31 Expert Specializations
51
AI-Powered Campaign Strategy
AI ExpertBuild end-to-end marketing campaigns using AI — from audience research with AI tools to creative generation, copy optimization, budget allocation, and performance prediction. Real campaigns planned and executed entirely with AI assistance.
AI Campaign ArchitecturePredictive BudgetingAI Audience ResearchAutomated Creative TestingAI Performance ForecastingFull-Funnel AI Execution
52
Prompt Engineering for Marketers
AI ExpertMaster the art of writing prompts that get exceptional output from AI tools. Covers prompt frameworks for content, ads, emails, SEO briefs, and strategy documents — with 100+ proven templates built and tested across ChatGPT, Claude, Gemini, and Jasper.
Prompt FrameworksChain-of-Thought PromptingRole-Based PromptsFew-Shot ExamplesPrompt Chaining100+ Marketing Prompt Templates
53
AI Tools for SEO & Content at Scale
AI ExpertUse AI to create, optimize, and publish content at 10x speed without sacrificing quality. Content calendars, AI-assisted keyword clustering, programmatic SEO concepts, and building AI-powered content workflows using n8n and Zapier.
AI Content CalendarsKeyword Clustering with AIProgrammatic SEO BasicsContent Workflow AutomationAI Internal LinkingBulk Content QA
54
AI Chatbots & Conversational Marketing
AI ExpertBuild AI-powered chatbots for lead generation and customer support using no-code tools — integrates with WhatsApp, Instagram DMs, and website chat. Covers flow design, fallback handling, and connecting chatbot data to CRM.
Chatbot Flow DesignManyChat & TidioWhatsApp ChatbotInstagram DM AutomationLead Capture via ChatCRM Integration
55
Generative AI for Video & Visual Content
AI ExpertUse AI to create marketing videos, voiceovers, product photos, and ad creatives — without a camera or studio. Covers Runway, ElevenLabs, Synthesia, and Leonardo AI for producing professional visual content at scale.
AI Video Generation (Runway)AI Voiceover (ElevenLabs)Synthesia AvatarsLeonardo AI for CreativesAI Product PhotographyBatch Creative Production
56
Marketing Automation with AI Agents
AI ExpertBuild intelligent automation sequences that act, decide, and respond — not just trigger. Learn to set up AI agent workflows that handle lead qualification, follow-up emails, social posting, and reporting autonomously.
AI Agent Conceptsn8n AI WorkflowsAuto Lead QualificationAI-Driven Follow-UpSocial Publishing AgentsAutomated Reporting
57
How Digital Marketing Agencies Work
AgencyGo behind the scenes of a real agency — org structure, how accounts are managed, team roles (account manager, strategist, specialist), retainer models vs project work, and how agencies win and retain clients.
Agency StructureAccount ManagementRetainer ModelsClient Onboarding ProcessAgency PricingTeam Roles & Hierarchy
58
Client Communication & Reporting
AgencyHow to communicate with clients professionally — monthly reporting formats, how to present results, handle difficult conversations, manage scope creep, and write emails that build trust and reduce churn.
Monthly Report TemplatesPresenting Data to ClientsHandling Bad ResultsScope Creep ManagementClient Retention TacticsProfessional Email Writing
59
Running Your Own Marketing Agency
AgencyStep-by-step blueprint for starting and running a digital marketing agency — niche selection, service packaging, pricing, finding first clients, building a team, and scaling from solo freelancer to agency owner.
Niche SelectionService PackagingPricing StrategyFirst Client AcquisitionTeam BuildingAgency Scaling Blueprint
60
Proposal Writing & Deal Closing
AgencyWrite proposals that win clients — structure, case studies, pricing presentation, objection handling, and follow-up sequences that close deals without being pushy.
Proposal StructureCase Study IntegrationPricing PresentationObjection Handling ScriptsFollow-Up SequencesContract Basics
61
Agency Tools & Project Management
AgencyThe tools every agency uses to manage clients, deadlines, and deliverables — Asana, Trello, ClickUp, Notion for agency operations, time tracking, and client-facing dashboards using Looker Studio.
Asana & ClickUpClient Dashboards (Looker Studio)Time TrackingSOPs & ProcessesAgency Wiki (Notion)Team Communication
62
White Label & Partnerships
AgencyHow to scale an agency using white-label services — partnering with other agencies, reselling services, building referral networks, and creating passive income streams from your marketing expertise.
White Label ModelPartner NetworksReferral SystemsService ResellingRevenue Share AgreementsPassive Income from Marketing
63
Marketing Analytics Fundamentals
AnalyticsWhat marketing analytics actually is and how to think with data — key metrics by channel (CTR, CPC, ROAS, CAC, LTV), how to set up measurement frameworks, and how to avoid common analytics mistakes that lead to wrong decisions.
Key Marketing MetricsCTR / CPC / ROAS / CAC / LTVMeasurement FrameworksAttribution ModelsCommon Analytics MistakesData-Driven Mindset
64
Advanced Google Analytics 4 (GA4)
AnalyticsDeep dive into GA4 — custom events, conversion tracking, funnel exploration reports, audience building, and connecting GA4 data to Looker Studio for automated reporting dashboards.
Custom EventsConversion TrackingFunnel ExplorationAudience Building in GA4GA4 + Looker StudioeCommerce Tracking
65
Looker Studio Dashboards
AnalyticsBuild professional marketing dashboards in Looker Studio that update automatically — connecting Google Ads, Meta Ads, GA4, and Search Console into a single live reporting view for clients or leadership.
Looker Studio SetupData Source ConnectionsLive Dashboard DesignClient Report TemplatesKPI ScorecardsAutomated Refresh
66
Excel & Sheets for Marketers
AnalyticsUse Excel and Google Sheets for marketing analysis — pivot tables for campaign data, VLOOKUP for lead matching, charts for reporting, and building simple marketing calculators (ROAS, CAC, LTV) that impress clients and employers.
Pivot TablesVLOOKUP & XLOOKUPMarketing CalculatorsCampaign Data AnalysisConditional FormattingChart Design for Reports
67
Data Storytelling & Presentations
AnalyticsHow to turn data into compelling stories that get buy-in — structuring a marketing report narrative, choosing the right charts, making numbers meaningful, and presenting to stakeholders who don't understand marketing jargon.
Report Narrative StructureChart SelectionMaking Numbers MeaningfulExecutive PresentationsBefore/After ComparisonsVisual Data Hierarchy
68
Marketing Attribution & ROI Tracking
AnalyticsUnderstand which channels are actually driving revenue — first-touch, last-touch, and multi-touch attribution models, UTM parameter setup, cross-platform tracking, and calculating true marketing ROI across campaigns.
Attribution ModelsUTM Parameter SetupCross-Platform TrackingMulti-Touch AttributionMarketing ROI CalculationAttribution Tools
69
Building a Personal Brand as a Marketer
BrandingWhy personal branding is the highest-ROI investment you can make in your career. Niche positioning, content pillars, platform selection, and building an audience of future clients or employers on LinkedIn and Instagram.
Niche PositioningContent PillarsPlatform SelectionLinkedIn Personal BrandInstagram Authority BuildingConsistency Systems
70
Content Creation as a Marketing Expert
BrandingProduce content consistently without burning out — content batching, repurposing frameworks, creating thought leadership posts, case study content from your own work, and building a content library that grows over time.
Content BatchingRepurposing FrameworkThought Leadership PostsCase Study ContentContent Calendar SystemsPersonal Content Library
71
Influencer Marketing — Advanced Strategy
BrandingDesign and run full influencer campaigns from brief to reporting — advanced influencer identification using data tools, contract templates, creative brief writing, performance tracking with UTM links and affiliate codes, and building long-term creator relationships.
Data-Driven Influencer IdentificationContract TemplatesCreative Brief WritingUTM Tracking for InfluencersAffiliate Code SetupLong-Term Creator Relationships
72
UGC & Creator Economy Marketing
BrandingHow to leverage user-generated content and the creator economy for your brand or clients — UGC brief writing, sourcing authentic creators, repurposing UGC for paid ads, and managing a UGC content pipeline at scale.
UGC Brief WritingCreator SourcingUGC for Paid AdsContent Pipeline ManagementPlatform-Specific UGCAuthenticity vs Polished Content
73
Podcast & Audio Marketing
BrandingHow to start, grow, and market a podcast — and how to use podcast guesting as a personal brand growth strategy. Covers podcast SEO, distribution, monetization, and running audio ads for clients.
Podcast Setup & LaunchPodcast SEOPodcast Guesting StrategyDistribution PlatformsMonetization ModelsAudio Ad Creation
74
International Digital Marketing Strategy
GlobalHow marketing changes when you go global — cultural nuances, market entry strategy, adapting campaigns for different countries, and choosing which markets to prioritize based on data and opportunity.
Market Entry StrategyCultural Marketing NuancesCampaign AdaptationMarket PrioritizationGlobal vs Local StrategyCross-Border Compliance
75
Multilingual SEO & Content
GlobalRank in multiple languages and countries — hreflang tags, international keyword research, country-specific content strategy, and technical setup for multilingual WordPress websites targeting USA, UAE, UK, and other markets.
hreflang TagsInternational Keyword ResearchCountry-Specific ContentccTLD vs Subdirectory StructureMultilingual WordPressTranslation vs Localization
76
Global Paid Advertising
LiveRun Google Ads and Meta Ads campaigns targeting international markets — currency handling, location targeting precision, localized ad copy, GDPR and international privacy compliance, and cross-currency ROAS analysis.
International Campaign SetupLocation Targeting PrecisionLocalized Ad CopyGDPR BasicsCross-Currency ROASGlobal Audience Sizing
77
E-Commerce for Global Markets
GlobalSell products internationally — cross-border e-commerce setup, international shipping considerations, Shopify Markets, Amazon Global Selling, currency conversion, and localizing product listings for different countries.
Shopify MarketsAmazon Global SellingCross-Border ShippingCurrency & PaymentsProduct Listing LocalizationInternational Returns Strategy
78
Freelancing for International Clients
GlobalWin and manage clients from USA, UK, UAE, Australia, and other high-paying markets on Upwork and LinkedIn — positioning yourself as a global digital marketer, pricing in foreign currency, contracts, and international payments.
Global Upwork PositioningInternational Client PricingForeign Currency PaymentsTime Zone ManagementCommunication for Global ClientsTax Basics for Freelancers
79
Capstone Project — Full 360° Campaign Build
CapstoneDesign and execute a complete 360° digital marketing campaign from scratch for a real or simulated client — strategy, creative, ads, SEO, email, social, analytics, and reporting. Presented to a panel of industry professionals at the end of the program.
Campaign Strategy DocumentCreative BriefMulti-Channel ExecutionBudget AllocationLive Campaign ManagementFinal Panel Presentation
80
Portfolio & Career Launch
CapstonePackage everything you've built into a professional portfolio — case studies, campaign results, tool screenshots, and a personal marketing website. Includes final LinkedIn profile review, resume workshop, and mock interview with real industry feedback.
Portfolio Website BuildCase Study WritingCampaign Result DocumentationLinkedIn Final ReviewResume WorkshopMock Interview with Feedback
81
Industry Connect — Live Q&A with Practitioners
CapstoneLive session with working digital marketers, agency owners, and marketing managers — real questions, real answers about careers, salaries, what employers actually look for, and how the industry works day to day. Networking opportunity with hiring partners.
Industry Panel Q&ACareer Path DiscussionsSalary Negotiation InsightsWhat Employers WantFreelance vs Job DebateNetworking with Hiring Partners
150+ Tools You Will Master
Every tool your future employer wants you to know
All tools taught hands-on inside real project work — with logo, name, and category visible as you scroll. Filter by category to explore.
Showing all 150 tools
Career Outcomes
Where Expert Track graduates go
Expert Track graduates enter the market as senior-ready candidates — with 6 months of internship, 81 modules, 10+ real projects, and specialist skills that put them in a completely different hiring bracket from all other freshers.
₹5–18L
Average starting salary per year
50+
Hiring partners across India
0–15
Avg. days to first job offer
2000+
Students placed overall
Roles you can target after this program
Senior Digital Marketing Manager
Performance Marketing Lead
AI Marketing Specialist
Digital Marketing Strategist
SEO & Content Lead
E-Commerce Marketing Manager
Paid Media Manager
Social Media Strategist
Marketing Analytics Manager
Agency Owner / Founder
International Marketing Specialist
Influencer Marketing Manager
Freelance Marketing Consultant
Head of Growth
Frequently Asked Questions
Direct answers about Expert Track
Is the Expert Track worth it compared to the Pro Track (6 months)?â–Ľ
Yes — significantly. Expert Track adds 31 more modules across 5 high-demand specializations: Advanced AI Marketing, Agency & Client Management, Data Analytics, Global Marketing, and Personal Branding & Influencer Strategy. You also get 6 months of internship instead of 3, and 10–12 live projects instead of 6–8. The result is a candidate profile that looks like someone with 1–2 years of work experience, not a fresher — which is exactly why salary targets jump from ₹5–18L (Pro Track) to ₹5–18L (Expert Track).
Do I need prior experience or can I join directly?â–Ľ
You can join the Expert Track directly from zero — no prior marketing knowledge needed. The first 3 months cover all core foundations from scratch. Phase 2 and Phase 3 build progressively on what you learned. If you've already completed the Pro Track, speak to us about an advanced entry option.
What exactly happens during the 6-month internship?â–Ľ
The internship runs during months 7–12 alongside the Phase 3 expert modules. You'll be placed at one of our partner agencies, working on live client accounts. Tasks include managing active ad campaigns, writing monthly reports, doing keyword research, running email sequences, and contributing to account strategy. A senior marketer reviews your work throughout. At the end, you receive a 6-month internship completion certificate — verifiable by employers and equivalent to genuine work experience.
Are classes online or offline? What batch timings are available?â–Ľ
Both options are available. Offline classes are held at our center in Greater Noida. Online live batches run on Zoom with the same instructor and curriculum. Timing options: weekday mornings (10am–1pm), weekday evenings (6pm–9pm), and weekend batches (Sat–Sun) — designed for working professionals, college students, and business owners alike.
Can I start my own agency after this program?â–Ľ
Yes — and Phase 3 is specifically designed to make this possible. Modules 57–62 cover the full agency playbook: how agencies work, client communication, running your own agency, proposal writing, agency tools, and white-label partnerships. By the time you finish, you'll know how to find clients, price your services, onboard them professionally, deliver results, and scale. Many Expert Track graduates launch agencies within 3–6 months of completing the program.
What makes the AI modules in Phase 3 different from Module 31?â–Ľ
Module 31 (Phase 1) is an introduction to AI tools — you learn what they are and how to use them individually. Phase 3 (Modules 51–56) goes much deeper: you learn prompt engineering as a discipline, how to build complete AI-powered campaign systems, how to automate entire workflows using AI agents, how to create video and visual content with generative AI, and how to use AI for SEO at scale. It's the difference between knowing the tools and knowing how to build systems with them.
Can I win international freelance clients after this program?â–Ľ
Yes — Module 78 is specifically about freelancing for international clients. You'll learn how to position yourself on Upwork and LinkedIn for USA, UK, UAE, and Australian clients, how to price in foreign currencies, manage time zones, write international proposals, and handle payments. Combined with 6 months of internship experience and a portfolio of 10+ projects, you'll have a genuinely competitive profile for global freelance work.
What laptop or equipment do I need?â–Ľ
A laptop with 8GB RAM and a stable internet connection covers everything in the program. Most tools are browser-based. A smartphone is useful for social media practice. For video editing and AI video generation modules, a slightly newer laptop improves performance but isn't mandatory. If you have hardware concerns, mention them when you enquire and we'll advise you directly.
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📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida · ✉️ Info@skilltraininginstitute.com
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📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida
✉️ Info@skilltraininginstitute.com
✉️ Info@skilltraininginstitute.com