🔍 3-Month Specialist Program · Skill Training Institute
SEO
AEO
GEO
AIO
SEO / AEO / GEO / AIO
Mastery — 3 Months
Search has changed forever. Google, ChatGPT, Perplexity, and AI-powered engines are how people find answers now. This program teaches you to rank everywhere — not just on Google. 25 modules covering every dimension of modern search, built for specialists who want to go deep.
3
Months Duration
25
Modules Covered
20+
SEO & AI Tools
4
Search Disciplines
What You'll Master
4 disciplines. One complete search specialist.
Search is no longer just Google. This program covers all four dimensions of modern search optimization — because your content needs to rank everywhere people are looking.
SEO — Search Engine Optimization
Rank on Google & Bing
Traditional search — on-page, off-page, technical SEO, keyword research, link building, and Core Web Vitals. The foundation everything else is built on.
AEO — Answer Engine Optimization
Win Featured Snippets & Voice Search
Optimize for how Google surfaces answers — featured snippets, People Also Ask boxes, voice search results, and zero-click searches that dominate the top of results.
GEO — Generative Engine Optimization
Get Cited by AI Search Engines
Brand new discipline — optimizing your content to be referenced and cited by AI-generated answers on ChatGPT, Perplexity, Gemini, and Google's AI Overviews.
AIO — AI-Integrated Optimization
Use AI to Scale Your SEO Work
Use AI tools to do in hours what used to take weeks — AI-powered keyword research, content briefs, technical audits, and automated reporting workflows.
Who is this for
Built for people who want to go deep into search
This is a specialist program — not a general digital marketing course. It's for people who want to become the best SEO person in the room, not just someone who knows a bit of everything.
🎯
Aspiring SEO Specialists
Build deep expertise in all four search disciplines and position yourself for specialist roles that pay significantly more than generalist marketing jobs.
💼
Content Writers & Bloggers
Go beyond basic keyword insertion — learn the full technical and strategic picture that separates content that ranks from content that doesn't.
🏪
Business Owners
Stop paying agencies thousands for SEO you don't understand. Learn to build and execute your own search strategy with full control and visibility.
🚀
Digital Marketing Professionals
Add deep SEO/AEO/GEO/AIO expertise on top of your existing skills. The rarest and most in-demand combination in Indian digital marketing right now.
What's Included
A complete specialist program — nothing left out
Everything you need to become a credible, employable SEO specialist in 3 months — from foundational concepts to the most advanced AI-powered search techniques.
25 Specialist Modules
SEO foundations, Technical SEO, AEO, GEO, AIO, Local SEO, E-Commerce SEO, Analytics — all 4 search disciplines covered in full depth.
20+ SEO & AI Tools
Ahrefs, SEMrush, Google Search Console, Screaming Frog, Surfer SEO, Hotjar, GA4, ChatGPT for SEO, and more — all hands-on.
Live Website Audits
You'll audit real websites — not mock examples. Identify issues, prioritize fixes, and document recommendations in a professional SEO report.
AEO & GEO Training
The only program in India that covers Answer Engine Optimization and Generative Engine Optimization as dedicated modules — not just footnotes.
AI-Powered SEO Workflows
Learn to use ChatGPT, SEMrush AI, and Ahrefs AI to speed up keyword research, content briefs, and technical audits by 70%+.
Portfolio Projects
Complete a full SEO audit, build a keyword strategy, and produce a Looker Studio dashboard — all documented for your professional portfolio.
Completion Certificate
Specialist certificate on successful completion — recognizing SEO/AEO/GEO/AIO expertise, acknowledged by our hiring partner network.
Placement Assistance
Resume review, LinkedIn guidance, and referrals to our network of 50+ hiring partners with open SEO specialist roles across India.
Full Curriculum
25 modules. Every dimension of modern search.
Structured across 6 phases — each one building on the last. You finish with a complete picture of how search works and how to dominate it across every platform.
Phase 1 — SEO Foundations · Modules 1–5
01
Introduction to Search — SEO, AEO, GEO & AIO Overview
SkillThe big picture — how search has evolved from simple Google rankings to AI-generated answers, voice search, and generative results. You'll understand why all four disciplines exist, how they relate to each other, and which one matters most for different types of businesses and content goals.
History of SearchGoogle Algorithm EvolutionSEO vs AEO vs GEO vs AIOSearch Intent TypesZero-Click SearchesAI Search Landscape
02
How Search Engines Work — Crawling, Indexing & Ranking
SkillBefore you can optimize anything, you need to understand what search engines actually do. This module covers how Googlebot crawls websites, how pages get indexed, and how the ranking algorithm decides which pages show up — and in what order. Includes how AI is changing these mechanisms.
Googlebot & Web CrawlingIndexing ProcessRanking SignalsPageRank BasicsCrawl BudgetHow AI Changes Ranking
03
Keyword Research — Tools, Strategy & Intent Mapping
LiveKeyword research is where SEO strategy begins — and most people do it wrong. You'll learn to find keywords using Ahrefs, SEMrush, and Google Keyword Planner, understand search intent (informational, navigational, transactional, commercial), and map keywords to the right pages for maximum impact. Live exercise on a real website.
Keyword Intent TypesAhrefs Keyword ExplorerSEMrush Keyword MagicGoogle Keyword PlannerLong-Tail KeywordsKeyword-to-Page MappingCompetitor Keyword Gaps
04
On-Page SEO — Title Tags, Meta, Headers & Internal Linking
LiveEverything that happens inside a page to make it rank. You'll optimize title tags, meta descriptions, H1–H6 structure, image alt text, and internal linking architecture on live pages. Understand how to write page content that satisfies both search engines and real readers — and why the difference between good and great on-page SEO matters more than most people think.
Title Tag OptimizationMeta DescriptionsHeader Hierarchy (H1–H6)Image Alt TextInternal Linking StrategyContent-Length & DepthKeyword Density & Placement
05
Content Writing for SEO — Structure, Readability & Optimization
SkillLearn to write content that both ranks and converts — the dual challenge most writers fail. Covers SEO content structure, how to write introductions that match search intent, using LSI keywords naturally, how to check for plagiarism, and optimizing with tools like Surfer SEO and Rank Math in real time.
SEO Content StructureSearch Intent MatchingLSI KeywordsSurfer SEO IntegrationRank Math / YoastPlagiarism CheckingReadability Optimization
Phase 2 — Technical SEO · Modules 6–10
06
Technical SEO — Site Speed, Mobile & Core Web Vitals
LiveThe engine under the hood. You'll test and optimize real websites for Core Web Vitals (LCP, CLS, FID/INP), mobile-friendliness, HTTPS, and page speed. Learn to use Google PageSpeed Insights and GTmetrix to identify and fix performance issues that kill rankings.
Core Web Vitals (LCP, CLS, INP)PageSpeed InsightsGTmetrixMobile OptimizationHTTPS & SecurityImage CompressionCaching & CDN Basics
07
Website Architecture & URL Structuring
SkillHow you structure a website matters enormously for both users and search engines. This module covers silo structure, breadcrumb navigation, canonical tags, XML sitemaps, robots.txt, and how to design URL structures that communicate hierarchy clearly to Google and visitors alike.
Silo StructureBreadcrumb NavigationCanonical TagsXML SitemapsRobots.txtURL Structure Best PracticesRedirect Management
08
Schema Markup & Structured Data
LiveStructured data tells Google exactly what your content is about — and unlocks rich results like star ratings, FAQs, breadcrumbs, and product snippets in SERPs. You'll implement Schema using JSON-LD on live pages and test with Google's Rich Results Test tool.
What is Schema MarkupJSON-LD ImplementationFAQ SchemaArticle SchemaProduct & Review SchemaRich Results TestSchema for AEO
09
Google Search Console — Full Walkthrough
LiveGoogle Search Console is the most important free tool in SEO — and most people only use 20% of it. Full live walkthrough covering verification, Performance reports (queries, pages, CTR), Coverage issues, Core Web Vitals reports, URL inspection, sitemaps, and how to identify and fix indexing problems.
GSC VerificationPerformance ReportsCoverage & Index IssuesURL Inspection ToolCore Web Vitals in GSCSitemap SubmissionManual Actions
10
SEO Auditing — Tools & Live Website Audit
LivePut everything together in a full SEO audit. You'll use Screaming Frog to crawl a live website, Ahrefs Site Audit to identify technical issues, and GSC data to cross-reference findings. You'll produce a professional audit report with prioritized recommendations — a real portfolio piece.
Screaming FrogAhrefs Site AuditSEMrush Site HealthAudit PrioritizationProfessional Audit ReportClient Presentation Format
Phase 3 — Off-Page SEO · Modules 11–13
11
Off-Page SEO — Backlinks, Authority & Trust
SkillOff-page SEO is about earning trust from the internet — primarily through backlinks from authoritative websites. You'll understand Domain Authority, Page Authority, trust flow, and how to analyze a website's backlink profile using Ahrefs and SEMrush to identify strengths, weaknesses, and opportunities.
Domain Authority & Page AuthorityBacklink Profile AnalysisAhrefs Link ExplorerToxic Link IdentificationTrust Flow & Citation FlowAnchor Text Diversity
12
Link Building Techniques — Outreach & Guest Posting
LivePractical link building — how to actually earn backlinks without paying for them. Covers guest posting outreach, broken link building, resource page link building, HARO (Help a Reporter Out), and digital PR. You'll write and send real outreach emails and learn what response rates to expect.
Guest Posting OutreachBroken Link BuildingResource Page LinksHARO / Digital PROutreach Email WritingLink Prospecting ToolsResponse Rate Benchmarks
13
Online Reputation & Brand Signals
SkillGoogle increasingly rewards brands — not just pages. Learn how brand mentions (even without links) contribute to authority, how to manage your brand's online presence, respond to reviews, and build the brand signals that tell Google you're a legitimate, trusted entity in your space.
Brand Mentions vs BacklinksGoogle My Business SignalsReview ManagementSocial Brand SignalsE-E-A-T PrinciplesWikipedia & Citations
Phase 4 — AEO & GEO · Modules 14–18
14
What is AEO — Featured Snippets, PAA & Voice Search
AEOAnswer Engine Optimization is about winning the answer boxes at the top of Google — featured snippets, People Also Ask (PAA) boxes, and voice search results. You'll learn the exact content formats and structures that trigger these placements and run live tests to claim snippet positions.
Featured Snippet TypesPeople Also Ask (PAA)Voice Search OptimizationQuestion-Based ContentDirect Answer FormatSnippet Tracking Tools
15
Optimizing for AI Answers — ChatGPT, Perplexity & Gemini
AEOWhen someone asks ChatGPT or Perplexity a question, it pulls content from somewhere. Learn what makes content "answer-worthy" for AI systems — clear structure, factual accuracy, authoritative sourcing, and formatting that AI can parse and cite. Includes live tests checking whether your content gets referenced.
AI Answer ArchitectureChatGPT Source SelectionPerplexity OptimizationGemini AI OverviewFactual Content PrinciplesCitation-Ready Formatting
16
Structured Content for Answer Engines
AEOThe specific content formats that answer engines prefer — concise definitions, numbered steps, comparison tables, and FAQ sections. You'll reformat existing content to maximize its chance of being selected as a direct answer, and learn how Schema Markup amplifies this effect.
Definition BlocksNumbered Step FormatsComparison TablesFAQ SectionsHowTo SchemaFAQ SchemaContent Reformatting
17
What is GEO — How AI Search Changes Everything
GEOGenerative Engine Optimization is brand new — and most SEOs don't know it exists yet. This module explains how generative AI search works (Google's AI Overviews, Perplexity, Bing Copilot), why traditional SEO alone is no longer enough, and what the shift means for traffic, clicks, and visibility for every type of website.
Google AI OverviewsPerplexity & Bing CopilotZero-Click FutureGEO vs SEOTraffic Impact of AI SearchContent Visibility in Gen AI
18
GEO Strategy — Getting Cited in AI-Generated Results
GEOHow to deliberately optimize content to be cited in AI-generated answers. Covers the six GEO strategies: authoritative sourcing, quotable statistics, expert attribution, content freshness, entity clarity, and structured fact presentation. Live analysis of which content gets cited and why.
Authoritative SourcingQuotable StatisticsExpert AttributionEntity ClarityContent FreshnessStructured Fact PresentationCitation Analysis
Phase 5 — AIO · Modules 19–21
19
What is AIO — AI-Powered Search & Google's SGE
AIOAI-Integrated Optimization is about using AI as part of your SEO process — not just optimizing for AI. This module explains Google's Search Generative Experience (SGE), how it changes the SERP landscape, and what opportunities and threats it creates for SEOs, content creators, and brands.
Google SGE OverviewAI in SERP LayoutSGE Opportunities & ThreatsAI Overviews ImpactFuture of Click-Through RatesBrand Visibility in AI Search
20
AI Tools for SEO — Ahrefs AI, SEMrush AI & ChatGPT
AIHands-on with the AI features inside the tools you're already using — Ahrefs AI content suggestions, SEMrush AI writing assistant, and how to use ChatGPT effectively for keyword clustering, content briefs, meta tag generation, and competitor analysis summaries.
Ahrefs AI FeaturesSEMrush AI Writing AssistantChatGPT for Keyword ClusteringAI Content Brief GenerationMeta Tag Generation with AICompetitor Summary with AI
21
Automating SEO Workflows with AI
AIUse AI to do in 2 hours what used to take 2 days. You'll build semi-automated workflows for content production, internal link auditing, rank tracking summaries, and client reporting using ChatGPT, Zapier, and Looker Studio connected templates. The same work — done faster and more consistently.
Content Production WorkflowsInternal Link Auditing AutomationRank Tracking SummariesClient Reporting TemplatesZapier + SEO ToolsPrompt Libraries for SEO
Phase 6 — Local, E-Commerce & Analytics · Modules 22–25
22
Local SEO — Google Business Profile & Maps Ranking
SkillFor any business with a physical presence or local service area, Local SEO is where the biggest wins are. You'll set up and fully optimize a Google Business Profile, understand the local ranking factors (proximity, relevance, prominence), build local citations, and learn how to get more reviews that actually move the needle.
Google Business Profile SetupLocal Ranking FactorsCitation BuildingReview StrategyLocal Keyword ResearchNAP ConsistencyLocal Pack Optimization
23
E-Commerce SEO — Product Pages & Category Optimization
SkillSEO for online stores is a different challenge — product pages, category hierarchies, faceted navigation, duplicate content from filters, and optimizing for high-buying-intent keywords. You'll audit and optimize product and category pages on real e-commerce websites, covering both Shopify and WordPress/WooCommerce setups.
Product Page OptimizationCategory Page SEOFaceted Navigation IssuesDuplicate Content in E-ComShopify SEOWooCommerce SEOBuying-Intent Keywords
24
Google Analytics 4 for SEO — Traffic & Behaviour Analysis
LiveConnect your SEO work to actual business outcomes using GA4. Learn to find which organic search pages are driving conversions, identify high-traffic low-conversion pages that need fixing, set up SEO-specific events, and create custom GA4 reports that show the business value of your SEO efforts clearly.
GA4 Organic Traffic ReportsConversion Attribution for SEOHigh-Traffic Low-Conversion PagesCustom SEO EventsGA4 + GSC IntegrationBehaviour Flow Analysis
25
SEO Strategy & Reporting — Building a Full SEO Plan
LiveThe capstone module — bringing everything together into a complete, presentable SEO strategy. You'll build a 90-day SEO plan for a real website covering technical priorities, content roadmap, link building targets, and AEO/GEO opportunities. Then you'll build a Looker Studio dashboard to track and report progress — your final portfolio piece.
90-Day SEO RoadmapTechnical Priority MatrixContent Calendar for SEOLink Building TargetsAEO & GEO IntegrationLooker Studio SEO DashboardClient Reporting Format
20+ Tools You Will Master
Every SEO tool employers and clients expect you to know
All tools taught hands-on inside real audits and live projects — not just shown as demos. Filter by category to explore.
Career Outcomes
Where SEO Mastery graduates go
SEO specialists are among the highest-paid marketers in India. With AEO, GEO, and AIO skills on top, you're competing for roles that very few people in the country are actually qualified for.
₹2.5–8L
Average starting salary per year
50+
Hiring partners across India
30–45
Avg. days to first job offer
2000+
Students placed overall
Roles you can target after this program
SEO Specialist
SEO Analyst
Technical SEO Executive
Content SEO Strategist
Local SEO Manager
E-Commerce SEO Executive
AEO & GEO Consultant
AI Search Specialist
Freelance SEO Consultant
Frequently Asked Questions
Direct answers — no fluff
Do I need prior SEO knowledge to join this program?▼
No prior SEO knowledge is required. Module 1 starts from the very beginning — what SEO is, how search engines work, and why it matters. We build from scratch and go deep. Students from completely non-technical backgrounds have completed this program and gone on to work as SEO specialists. If you have a laptop, internet access, and willingness to learn, you're ready.
What makes this different from a regular SEO course?▼
Three things: depth, recency, and scope. Most SEO courses cover basic on-page and off-page SEO — and stop there. This program covers AEO, GEO, and AIO — the three dimensions of modern search that most SEOs haven't even heard of yet. You'll finish this course knowing things that working SEO professionals don't know. That's what makes you hireable at a specialist level, not just an entry level.
What exactly are AEO, GEO, and AIO — and why do they matter?▼
AEO (Answer Engine Optimization) is about winning featured snippets, People Also Ask boxes, and voice search results on Google. GEO (Generative Engine Optimization) is about getting your content cited inside AI-generated answers on ChatGPT, Perplexity, and Google's AI Overviews. AIO (AI-Integrated Optimization) is about using AI tools to do SEO work faster and better. These three disciplines are where search is going — and the people who know them now will be the most valuable SEOs in the next 3–5 years.
Are classes online or offline? What are the timing options?▼
Both options are available. Offline classes are at our center in Greater Noida. Online live batches run on Zoom with the same instructor and curriculum. Timing options include weekday mornings (10am–1pm), weekday evenings (6pm–9pm), and weekend batches (Sat–Sun). All options are live — not recorded — so you can ask questions in real time and get feedback on your actual work.
What tools will I learn, and do I need to buy any of them?▼
You'll get hands-on with Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Screaming Frog, Surfer SEO, Rank Math, Hotjar, Looker Studio, and several AI tools including ChatGPT for SEO. For the paid tools (Ahrefs, SEMrush), we use shared institute accounts during training — you do not need to purchase personal subscriptions to complete the course. Google's tools (GSC, GA4, Search Console) are completely free.
Can I work as a freelance SEO consultant after this program?▼
Yes — and this is one of the best fields for freelancing in India right now. Every business with a website needs SEO. After completing this program, you'll have the knowledge, a live audit portfolio piece, and a Looker Studio dashboard to show potential clients. Many of our graduates start taking freelance clients within weeks of completing the course, while also applying for full-time roles. SEO is a skill that works both ways.
What is the live website audit project?▼
In Module 10, you'll conduct a real SEO audit on a live website — not a mock or simulated one. Using Screaming Frog, Ahrefs Site Audit, and GSC data, you'll identify technical issues, on-page problems, backlink gaps, and content opportunities. You'll produce a professional audit report with prioritized recommendations — formatted the way a real SEO agency would present it to a client. This is your primary portfolio piece for job applications.
Contact Us
Reach us directly on WhatsApp
Questions about the SEO Mastery program, batch dates, or the admission process? Fill the form below — your message goes straight to our WhatsApp and we respond within 2 hours.
📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida · ✉️ Info@skilltraininginstitute.com
🎓 Zero Commitment
Attend a Free Demo Class First
See the teaching style, go through a live SEO module, and meet the faculty — before you decide anything. No pressure, no obligation.
📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida
✉️ Info@skilltraininginstitute.com
✉️ Info@skilltraininginstitute.com