🎯 3-Month Program · Skill Training Institute
📍 Alpha-1, Greater Noida
Performance Marketing
Course in Greater Noida
— Alpha-1 Institute
Greater Noida's most comprehensive Performance Marketing course. Google Ads, Meta Ads, SEO, Analytics, and AI Marketing tools — all in one place. Live projects, real campaigns, and 100% placement support included.
📍 Alpha-1 Commercial Belt, Greater Noida
🚌 2 min walk from Alpha-1 Bus Stop
🚇 Close to Aqua Line Metro
✅ Online batch also available
25 Modules
3 Months
Live Projects
🔥 Google Ads Live
🔥 Meta Ads Live
50+ Tools
AI Marketing
Internship
Job Placement
25
Total Modules
3
Months Duration
50+
Tools Covered
4.9★
Student Rating
Who Is This For
From Freshers to Business Owners — Built for Everyone
If you live in Greater Noida or nearby and want to build a career in performance marketing, this course is specifically designed for you.
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Freshers & Students
Land an entry-level performance marketing job straight after graduation. Build a strong position in the job market with a portfolio and internship certificate.
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Career Switchers
Coming from teaching, accounting, engineering, or any other field? 3 months is all you need to make a complete switch into performance marketing.
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Business Owners
Manage your own Google Ads and Meta Ads campaigns. Stop depending on agencies — optimize your own campaigns and save significantly on ad spend.
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Freelancers
Work from anywhere and bring in clients. Use performance marketing skills to generate ₹50K–1L/month through Upwork, LinkedIn, and referrals.
What's Included
A Complete Performance Marketing Package
Not just classes — a complete ecosystem that makes you job-ready at our Alpha-1, Greater Noida institute.
25 Modules · 150+ Hours
Foundation to Advanced — Google Ads, Meta Ads, SEO, Analytics, Email Marketing, and AI tools all covered hands-on.
50+ Tools Hands-on
Google Ads, Meta Ads Manager, SEMrush, GA4, Canva, Mailchimp — every tool is used inside real live campaigns.
4 Live Projects
Build real campaigns for actual brands — Google Search, Meta Ads, SEO, and Email Automation — portfolio ready on day one of job search.
Internship Certificate
NEWAfter course completion, internship at our partner agency — real clients, real campaigns, fully verifiable certificate.
Portfolio Building
4 documented campaigns with real data, screenshots, and reports — a portfolio that stands up under employer scrutiny at any level.
Placement Support
PROResume and LinkedIn optimization, mock interview sessions, and direct referrals to 50+ hiring partners across the NCR region.
AI Marketing Module
ChatGPT, Jasper, Canva AI — a dedicated module on using AI tools inside performance marketing workflows to save 70%+ time.
Certification
Recognized Skill Training Institute completion certificate — plus guidance on earning Google and Meta industry certifications.
Complete Syllabus
25 Modules — Foundation to Advanced
Every module is designed for practical application — you don't just watch, you run real campaigns. All live at our Alpha-1, Greater Noida centre.
Phase 1 — Week 1–3 · Foundation & Platforms
01
Introduction to Performance Marketing
BasicsWhat performance marketing is and how it differs from brand marketing. Overview of ROI-driven campaigns, industry demand, and career scope in 2025.
Performance vs Brand MarketingWhat is ROIMarketing FunnelIndustry OverviewCareer Roadmap
02
Digital Marketing Ecosystem
BasicsPaid, Owned, Earned media ka fark. Marketing funnel — Awareness, Consideration, Conversion tak ka complete journey samjho.
Paid / Owned / EarnedTOFU / MOFU / BOFUCustomer JourneyAttribution Basics
03
Customer & Audience Research
ResearchBuyer persona banana, audience segmentation karna, market research tools ka use — Google Trends, Semrush, SpyFu se competitors analyze karna.
Buyer PersonaAudience SegmentationGoogle TrendsCompetitor ResearchSemrush Basics
04
KPIs, Metrics & Analytics Setup
AnalyticsCTR, CPC, CPA, ROAS, LTV, CPM — understand every key metric with practical examples. Set up Google Analytics 4 and install Meta Pixel hands-on.
CTR / CPC / CPA / ROASGA4 SetupMeta Pixel InstallConversion TrackingDashboard Reading
05
Google Ads — Search Campaigns
Live CampaignRun live Google Search campaigns from scratch. Keyword research, match types, writing ad copy, improving Quality Score, and understanding all bidding strategies.
Campaign StructureKeyword ResearchMatch TypesAd Copy WritingQuality ScoreSmart Bidding
06
Google Ads — Display & YouTube
Live CampaignRun live Google Display Network campaigns, responsive display ads, YouTube TrueView video ads, and explore all video ad formats — all practiced on a real budget.
GDN CampaignsResponsive Display AdsYouTube TrueViewVideo Ad FormatsIn-Market Audiences
07
Landing Page & Conversion Basics
CROElements of a high-converting landing page — headline, CTA, form, trust signals. Introduction to A/B testing and CRO (Conversion Rate Optimization) fundamentals.
Landing Page ElementsCTA OptimizationA/B TestingCRO BasicsUnbounce Intro
Phase 2 — Week 4–6 · Paid Social & Content
08
Meta Ads — Facebook & Instagram (Fundamentals)
Live CampaignMeta Ads Manager setup, Campaign/Ad Set/Ad structure, and all audience targeting types — Saved, Custom, and Lookalike. Run a live campaign from scratch.
Meta Ads ManagerCampaign StructureAudience TypesLookalike AudiencesPixel Events
09
Meta Ads — Creative Strategy
CreativeBuild winning creatives — video vs static comparison, UGC content advantages, hook writing, how to prevent ad fatigue, and a structured creative testing framework.
Video vs StaticUGC ContentHook WritingAd FatigueCreative Testing
10
Instagram & Influencer Marketing
SocialOrganic and paid Instagram strategy, influencer discovery tools, ROI measurement, writing a collaboration brief, and micro vs macro influencer strategy.
IG Business StrategyInfluencer DiscoveryOutreach TemplatesCampaign BriefsROI Tracking
11
LinkedIn Ads & B2B Marketing
Live CampaignLinkedIn campaign types — Sponsored Content, InMail, and Lead Gen Forms. B2B funnel strategy, account-based marketing, and targeting by company size and job title.
LinkedIn Ad TypesLead Gen FormsB2B FunnelCompany TargetingABM Basics
12
SEO for Performance Marketers
SEOHow organic traffic and paid ads work together. Technical SEO basics, keyword research, content clusters, and link building — all from a performance marketer's perspective.
SEO + Paid SynergyKeyword ResearchTechnical SEOContent ClustersGoogle Search Console
13
Email & WhatsApp Marketing
AutomationBuild drip campaigns, audience segmentation, and automation flows with Mailchimp. WhatsApp Business API — broadcast campaigns and customer support integration.
Mailchimp SetupDrip CampaignsSegmentationWhatsApp Business APIAutomation Flows
14
Performance Copywriting
CopyAIDA, PAS, and FAB frameworks — write ad copy, landing page copy, and email subject lines that convert. Test headlines and systematically improve conversion rates.
AIDA FrameworkPAS FormulaAd Copy WritingHeadline TestingEmail Subject Lines
Phase 3 — Week 7–9 · Advanced Strategies & Tools
15
Programmatic Advertising Basics
AdvancedWhat real-time bidding is, how DSPs work, DV360 introduction, audience data segments, and brand safety — the foundation of programmatic advertising.
What is RTBDSP OverviewDV360 BasicsAudience DataBrand Safety
16
Remarketing & Retargeting
Live CampaignPixel-based retargeting, dynamic product ads, cart abandonment campaigns, and sequential messaging — bring back visitors who did not convert on their first visit.
Pixel RetargetingDynamic Product AdsCart AbandonmentSequential MessagingCustom Audiences
17
Marketing Automation & CRM
AdvancedHubSpot and Zoho CRM setup, lead scoring models, automated nurture sequences, and CRM integration — connecting marketing and sales into one unified system.
HubSpot SetupLead ScoringNurture SequencesCRM IntegrationSales Handoff
18
Attribution Modeling
AdvancedFirst click, last click, linear, time decay, and data-driven attribution models — understand which touchpoint deserves credit for a sale and how to read GA4 attribution reports.
First/Last ClickLinear AttributionData-Driven ModelGA4 AttributionMulti-Touch
19
E-Commerce Performance Marketing
Live CampaignGoogle Shopping campaigns, Meta catalog ads, Amazon Sponsored Ads, Shopify store setup, and ROAS optimization — a complete module for DTC and e-commerce brands.
Google ShoppingMeta Catalog AdsAmazon SponsoredShopify IntegrationROAS Optimization
20
App Marketing & Mobile Campaigns
AdvancedApp install campaigns, Apple Search Ads, Meta App campaigns, in-app event tracking, and MMP tools — a full mobile-first performance marketing module.
App Install CampaignsApple Search AdsMeta App CampaignsMMP ToolsIn-App Events
Phase 4 — Week 10–12 · Scaling, Reporting & Career
21
Budget Planning & Media Mix
AdvancedCross-channel budget allocation, media mix modeling, and seasonal campaign planning — how to extract maximum results from a limited budget.
Budget AllocationMedia Mix ModelingSeasonal PlanningChannel ROI
22
Scaling Campaigns Profitably
AdvancedHorizontal vs vertical scaling, audience expansion, bid strategies for scale, and frequency management — how to grow profitable campaigns without breaking what works.
Horizontal ScalingVertical ScalingAudience ExpansionFrequency Management
23
Data Analytics & Looker Studio Dashboards
AnalyticsBuild custom dashboards in Looker Studio, master data storytelling, and present results to clients and management clearly — making every decision data-driven.
Looker StudioCustom DashboardsData StorytellingClient Reporting
24
AI & Automation in Performance Marketing
AI ModuleUse ChatGPT for ad copy, Canva AI for creatives, Performance Max campaigns, Smart Bidding strategies, and automation scripts — save 70%+ time with AI-powered workflows.
ChatGPT for AdsCanva AIPerformance MaxSmart BiddingAutomation Scripts
25
Final Project & Career Roadmap
Live ProjectBuild a complete 360° campaign plan for a real brand — your portfolio is ready. Explore freelancing vs agency vs in-house career paths, salary negotiation, and interview preparation.
360° Campaign PlanPortfolio PresentationCareer OptionsSalary NegotiationInterview Prep
50+ Tools Sikhoge
Woh sab tools jo employers chahte hain
Every tool is used inside real projects — not just theory. Filter by category to explore.
Career Outcomes
Where Our Graduates Go
Placements across Greater Noida, Noida, and Delhi NCR — demand for performance marketing specialists is growing rapidly in 2025.
₹4L–8L
Starting salary per year
50+
Hiring partners in NCR
30–45
Avg. days to first offer
2000+
Students placed overall
Roles You Can Target After This Program
Performance Marketing Manager
Google Ads Specialist
Meta Ads Expert
Digital Marketing Executive
Paid Media Analyst
E-Commerce Marketing Executive
Social Media Manager
SEO & Content Strategist
Email Marketing Specialist
AI Marketing Specialist
Freelance Digital Marketer
Marketing Analytics Executive
Student Reviews
What Our Students at Alpha-1, Greater Noida Say
★★★★★
"This course genuinely changed my career path. The Google Ads module had us running live campaigns — that real experience made all the difference on my resume. The Alpha-1 location in Greater Noida is very convenient too."
★★★★★
"I was a teacher before — complete career switch. In 3 months I learned Meta Ads and SEO properly. I now take on ₹50K/month freelance projects. The placement support at Skill Training Institute is excellent."
★★★★★
"I run my own business and was paying an agency ₹40K/month. After this course I manage all my campaigns myself. ROI has more than doubled. The AI marketing module was especially valuable."
★★★★★
"Fresh graduate here. Every one of the 25 modules was practical — projects, live ads, real tools. Got a job offer within 3 weeks of completing the course at ₹3.8L package. Faculty is extremely supportive."
Nearby Areas — Greater Noida
Easily Reachable from Across Greater Noida — Performance Marketing Course Near You
Our institute is located in Alpha-1 Commercial Belt, Greater Noida — accessible from all major sectors of Greater Noida, Noida, and Delhi NCR.
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Alpha-1 & Alpha-2
Walking distance · 0–5 min
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Beta-1 & Beta-2
~10 min · Auto/Cab
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Gamma Sectors
~12 min · Auto/Bus
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Delta Sectors
~15 min · Bus/Cab
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Omega Sectors
~18 min · Auto/Cab
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Knowledge Park
~10 min · Bus/Auto
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Noida Extension
~20 min · Auto/Cab
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Pari Chowk
~8 min · Auto/Bus
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Surajpur
~15 min · Cab
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Kasna
~20 min · Cab
Frequently Asked Questions
Straight Answers — No Fluff
Do I need any prior experience to join the Performance Marketing course?▼
Not at all. This course is designed for complete beginners. Everything starts from ground zero at Module 1 — no prior marketing, coding, or technical knowledge is required. All you need is a laptop and the willingness to learn.
Are classes offline in Greater Noida or is online also available?▼
Both options are available. Offline classes are held at our Alpha-1, Greater Noida centre — 504, MSX Tower-2. Online live batches run on Zoom with the same instructor and identical curriculum. Timing options: Weekday mornings (10am–1pm), Weekday evenings (6pm–9pm), and Weekend batch (Sat–Sun) — designed so you can attend alongside a job or college.
What salary can I expect after completing the course?▼
Performance marketing specialist roles in Greater Noida and Delhi NCR start in the ₹4L–8L per year bracket for freshers. Experienced candidates and those who freelance typically earn ₹50K–1L/month on projects. Final salary depends on your skills, portfolio quality, and negotiation — we cover mock interviews and salary negotiation as part of the course.
Does running live campaigns mean spending my own money? Is it mandatory?▼
Google and Meta both provide demo accounts and coupon codes for learning — you can practice on a minimal budget with no personal financial risk. You also participate in live institute projects. Spending real money is entirely optional; adequate resources are provided to learn effectively.
Is placement guaranteed?▼
We provide 100% placement assistance — we do not offer a guarantee because final selection depends on the company. What we do provide: resume optimization, LinkedIn profile building, mock interview sessions, and direct referrals to 50+ hiring partners in Greater Noida, Noida, and Delhi NCR. Our track record of 2000+ placed students speaks for itself — average time to first interview call is 30–45 days.
Can I join if I only want to learn Google Ads or only Meta Ads?▼
We recommend the full 3-month course because knowing only one platform limits your value to employers. Most companies want multi-platform performance marketers. If you need specific customization, contact us on WhatsApp and we will suggest the best option based on your goals.
What does the AI Marketing module cover?▼
Module 24 covers: generating ad copy and landing page content with ChatGPT, building creatives with Canva AI, running Google Performance Max campaigns, applying Smart Bidding strategies, and writing automation scripts — in short, using AI to automate 70% of repetitive work so you can focus on strategy. An essential skill set in 2025.
Where exactly is the Alpha-1, Greater Noida centre? How do I get there?▼
Our centre is at: 504, MSX Tower-2, Alpha-1 Commercial Belt, Greater Noida — 201310. It is a 2-minute walk from the Alpha-1 bus stop. Approximately 20 minutes from Aqua Line Metro (Sector 50 station) by cab or auto. About 8 minutes from Pari Chowk by road. WhatsApp us for an exact Google Maps pin and parking details.
Get in Touch
Message Us Directly on WhatsApp
Batch dates, fee details, schedule, or any other question — fill the form below and your message goes straight to our WhatsApp. We respond within 2 hours.
📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida — 201310 · ✉️ Info@skilltraininginstitute.com
🎓 Zero Commitment
Attend a Free Demo Class First
See the teaching style, meet the faculty, go through a live module — before you decide anything. No pressure, no obligation.
📞 +91-9773854034 · 📍 504, MSX Tower-2, Alpha-1, Greater Noida
✉️ Info@skilltraininginstitute.com
✉️ Info@skilltraininginstitute.com